Search Results - (("secrecy perspectives") OR ((("secrecy perspective") OR ("strategic perspective"))))*
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Strategic marketing : planning and control /
Published 2001Table of Contents: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
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Strategic marketing : planning and control /
Published 2001Table of Contents: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
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Business marketing management : a strategic view of industrial and organizational markets /
Published 2004Table of Contents: “…Business marketing planning: strategic perspectives 10. Business marketing strategies for global markets 11. …”
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