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Strategic Management : an integrated Approach par Hill ,Charles W . L

Sujets:

Performance measurement and control systems for implementing strategy : instructor's guide

Strategic management : concepts and cases par David, Fred R.

Table des matières: “…Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis…”

Crafting and executing strategy : text and readings / par Thompson, Arthur A.

Strategic marketing : planning and control / par Drummond, Graeme

Table des matières: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”

Strategic marketing : planning and control / par Drummond, Graeme

Table des matières: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
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Marketing management par Lancaster Geoff

Table des matières: “…Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index…”

Proactive purchasing in the supply chain : the key to world-class procurement / par Burt, David N.

Table des matières: “…Foreword Acknowledgments Introduction Chapter 1 Purchasing: The Foundation of the Supply Chain Supply Management and the Bottom Line Increased Sales Lower Total Cost of Ownership Supply Management and Return on Investment (ROI) The Progression to Strategic Supply Chain Management Supply Chains The Supply and Value Networks: The Next Phase of Supply Chain Management Implementing Strategic Supply Chain Management The Roles of a Supply Management Professional Summary Appendix: An Overview of the Mechanics of Supply Management Endnotes Suggested Reading Chapter 2 Organizational Issues Placement of Supply Management Within the Organization Other Factors Impacting Organizational Structure Classification of Responsibilities and Activities Operational vs. …”

Strategic management of health care organizations / par Ginter, Peter M., Duncan, W. Jack (Walter Jack), Swayne, Linda E.