Search Results - (("Political environmental") OR ("political environment"))

The end of poverty : how we can make it happen in our lifetime by Sachs, Jeffrey

Public administration : concepts and cases by Stillman J. Richard

Table of Contents: “…The search for the scope and purpose of public administration The formal structure: the concept of bureaucracy The general environment: the concept of ecology The political environment: the concept of administrative power Intergovernmental relations (IGR): the concept of opportunistic federalism Internal dynamics: the concept of the informal group Key decision makers inside public administration: the concept of competing bureaucratic subsystems Decision making: the concept of incremental choice Administrative communication: the concept of its professional centrality Public management: the concept of collaborative processes Public personnel motivation: the concept of the public service culture Public budgeting: the concept of budgeting as political choice Administrative reorganization: the concept of the tides of reform The relationship between politics and administration: the concept of issue networks The relationship between bureaucracy and the public interest: the concept of administrative responsibility The relationship between ethics and public administration: the concept of competing ethical obligations…”

Public administration : concepts and cases by Stillman J. Richard

Table of Contents: “…The search for the scope and purpose of public administration The formal structure: the concept of bureaucracy The general environment: the concept of ecology The political environment: the concept of administrative power Intergovernmental relations (IGR): the concept of opportunistic federalism Internal dynamics: the concept of the informal group Key decision makers inside public administration: the concept of competing bureaucratic subsystems Decision making: the concept of incremental choice Administrative communication: the concept of its professional centrality Public management: the concept of collaborative processes Public personnel motivation: the concept of the public service culture Public budgeting: the concept of budgeting as political choice Administrative reorganization: the concept of the tides of reform The relationship between politics and administration: the concept of issue networks The relationship between bureaucracy and the public interest: the concept of administrative responsibility The relationship between ethics and public administration: the concept of competing ethical obligations…”

International marketing / by Cateora, Philip R.

Table of Contents: “…Part I An Overview The Scope and Challenge of International Marketing The Dynamic Environment of International Trade Part II The Cultural Environment of Global Markets History and Geography: The Foundations of Culture Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems The Political Environment: A Critical Concern The International Legal Environment: Playing by the Rules Part III Assessing Global Market Opportunities Developing a Global Vision through Market Research Emerging Markets Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Consumers for Businesses I nternational Marketing Channels Exporting and Logistics: Special Issues for Business Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Pricing for International Markets Part V Implementing Global Marketing Strategies Negotiating with International Customers, Partners, and Regulators Part VI Supplementary Material The Country Notebook Cases…”
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Annual editions : international business

Table of Contents: “…Global Corporations China's Mobile Maestro 70 (4) Clay Chandler The Challengers 74 (7) UNIT 3 Environmental Factors and International Business Unit Overview 78 (3) Part A. Legal and Political Environment How Capitalism is Killing Democracy 81 (3) Robert B. …”

Public relations : principles and practices / by Sachdeva, Iqbal S.

Table of Contents: “…Preface v PART I: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals 3 (16) The Inter-dependent World 3 (1) Definitions of Public Relations 4 (1) Public Relations Practice 5 (4) Strengths of a Public Relations Professional 9 (3) Duties and Responsibilities of a Public Relations Manager 12 (7) Emergence of Public Relations 19 (15) Ancient Times 19 (2) 20th Century 21 (1) Famous Personalities 21 (3) The First World War 24 (1) Corporate Interest in Public Relations 24 (1) Early Public Relations Managers and Agencies 25 (1) The Second World War 26 (1) Modern Times 26 (1) Public Relations---Changing Role 27 (7) Public Relations in India 34 (25) Public Relations---a Historical Perspective 34 (4) Pre-independence Era 38 (3) Post Independence Era 41 (1) Emergence of Professionalism 41 (2) Opening of Indian Economy 43 (1) Liberalization and Corporate Interest 43 (1) Towards Professional Recognition 43 (2) Media Scene 45 (3) Crisis Management Needs 48 (1) PR Agencies---Growth and Challenges 48 (2) Public Relations Education in India 50 (1) Towards Professional Maturity 51 (3) Case Study: Ratan's Revolution 54 (5) PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment 59 (28) Public Relations---Increasing Recognition 59 (1) Public Relations Window 60 (2) Scan the Environment 62 (1) Target Publics 63 (1) Expectations of Publics 64 (4) Socio-economic Situation 68 (5) Political Environment 73 (1) Right to Information 73 (1) Society, Religions, and Culture 74 (2) Changing Psychographics 76 (1) Situational Analysis---Formal and Informal Research 77 (10) PR Plan Phase II: Develop A Communication Plan 87 (21) Communication---a Vital Link 87 (2) Create a Communication Plan 89 (8) Communication Media Strategies 97 (3) Communication Message Strategies 100 (1) Message Transmission Strategies 101 (4) Budgeting and Approvals 105 (3) PR Plan Phase III: Implementation of Communication Plan 108 (14) Implementation of PR Plan---a Tough Task 108 (1) Resistance to Change 109 (2) Message Management 111 (1) Mass Communication 112 (4) Follow the Activity Calendar 116 (1) Constant Monitoring and Mid Course Corrections 117 (5) PR Plan Phase IV: Evaluation of Impact 122 (17) Organization's Concern---Impact of PR Plan 122 (1) Evaluation Research Process 123 (1) Communication Effect Research 124 (3) Public Relations Audit 127 (4) Interpreting the Impact 131 (8) PART III: SKILLS Communication and Public Relations 139 (20) Communication and Public Relations 139 (1) The Communication Process 140 (2) Barriers in Communication 142 (2) Effective Communication Characteristics 144 (15) Negotiating Skills and Public Relations 159 (18) Negotiations and Public Relations 159 (1) Negotiations and Conflict 160 (1) Negotiation Process 161 (11) Case Study: Microsoft--Yahoo Marriage 172 (5) PART IV: APPLICATIONS Marketing PR and Integrated Marketing Communications 177 (25) Public Relations Support to Marketing 177 (8) Integrated Marketing Communications 185 (13) IMC in a Concert 198 (4) Customer Relations 202 (24) India---Customers Galore 202 (1) The Middle Class Mindset 203 (1) The New Shopping Patterns 204 (1) Total Customer Satisfaction 205 (1) Public Relations and Customer Satisfaction 206 (1) The Consumer Movement 207 (3) Who is a Customer? …”

The Lexus and the olive tree / by Friedman, Thomas L.