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Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro 由 Bee, Filomena Faustine

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The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited 由 Mbaga, Mwedady Hemedi

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Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania 由 Mushi, Hellena Mohamedy

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Investigation into factors that influence the diffusion of innovation among households in Tanzania: The case of MSEs innovated cooking stoves in Shinyanga Region 由 Nsana, Bernard J. M.

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