检索结果 - "strategy"
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- Strategic planning 76
- Marketing 65
- Management 33
- Business planning 30
- Industrial management 30
- Production management 20
- Business logistics 18
- Economic development 17
- International business enterprises 15
- Marketing research 14
- Advertising 13
- Electronic commerce 13
- Export marketing 13
- Entrepreneurship 11
- Managerial economics 11
- Marketing Management 11
- Organizational change 10
- Small business 10
- Corporate strategy 9
- Leadership 9
- Marketing strategy 9
- Organizational Innovation 8
- Personnel management 8
- Business enterprises--Computer networks 7
- Health Planning 7
- Industrial procurement 7
- Information technology 7
- Marketing planning 7
- New business enterprises 7
- Strategic management 7
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Strategic management concepts and cases
出版 2023书本目录: “...Preface v Acknowledgements ix About the Authors xiii Glossary 301 Index 307 1 What Is Business Strategy? 1 2 Analysis of the External Environment: Opportunities and Threats 19 3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 47 4 Cost Advantage 65 5 Differentiation Advantage 85 6 Corporate Strategy 105 7 Vertical Integration and Outsourcing 127 8 Strategic Alliances 145 9 International Strategy 165 10 Innovative Strategies That Change the Nature of Competition 191 11 Competitive Strategy and Sustainability 209 12 Implementing Strategy 231 13 Corporate Governance and Ethics 251 14 Strategy and Society 269 Appendix A Data Sources for Analysis 287 Appendix B 20 Valuable Financial Ratios for Strategic Analysis 297 Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage C- 1 Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry C- 13 Case 3a ESPN in 2015: Continued Dominance in Sports Television? ...”
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Business strategy : a guide to effective decision making /
出版 2003书本目录: “...Preliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references...”
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Strategy maps : converting intangible assets into tangible outcomes /
出版 2004书本目录: “...Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations....”
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