检索结果 - "standardised"

Marketing communications : fame, influencers and agility 由 Fill, Chris

书本目录: “...Front Cover Half Title Title Page Copyright Page Brief contents Contents Preface Authors' acknowledgements Part 1 An introduction to marketing communications 1 The scope of marketing communications Aims and learning objectives Introduction Defining marketing communications The engaging role of marketing communications The tasks of marketing communications The marketing communications mix Marketing communications in context Marketing communications in a customer journey context Delivering consumer experiences Marketing communications in an international context Standardisation versus adaptation Global consumer culture theory The impact of social media in a global context Marketing communications in a technological context Big Data Data management platforms Programmatic technologies Mobile Consolidation and convergence Marketing communications in an ethical context Comment Key points Case: From running shops to serving customers: The Tesco turnaround story Review questions References 2 Communication: theory, interactivity and influencers Aims and learning objectives Introduction A linear model of communications Issues associated with the linear communication process The influencer model of communications The interactional model of communications Dialogue Relational approaches to communications Word-of-mouth communications Definition and motives Opinion leaders Opinion formers Developing brands with word-of-mouth communications Influencer marketing Amplification Visual communication Brands and the use of visual communication Adoption and diffusion Process of diffusion Key points Case: Gymshark Review questions References 3 Understanding buyer behaviour and improving engagement Aims and learning objectives Introduction Information processing Attention Perception Learning Attitudes Decision making Fear, uncertainty and perceived risk Decision-making processes Consumer purchase decision-making processes Organisational decision-making processes Social selling Ethics and decision making Involvement theory The influence of mobile technologies on buyer behaviour Usage Multitasking and layering media Attention levels Visual vocabulary Chat User-generated content Contemporary approaches to understanding buyer behaviour Hedonic consumption Tribal consumption Ethical consumption Behavioural economics Key points Case: How Aldi re-energised an existing advertising concept to reignite growth Review questions References 4 How does marketing communications work? ...”

Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers 由 Gamble, Stephen

书本目录: “...Acknowledgements About the author About the content About frame concepts Dedication Foreword References Prologue: a call to visual action about the author and this book First-hand knowledge of communication challenges and visual solution Presented from the perspective of a business person, not a designer about this book Main sections Brief contents Contents Preface Authors' acknowledgements Part 1 An introduction to marketing communications 1 The scope of marketing communications Aims and learning objectives Introduction Defining marketing communications The engaging role of marketing communications The tasks of marketing communications The marketing communications mix Marketing communications in context Marketing communications in a customer journey context Delivering consumer experiences Marketing communications in an international context Standardisation versus adaptation Global consumer culture theory The impact of social media in a global context Marketing communications in a technological context Big Data Data management platforms Programmatic technologies Mobile Consolidation and convergence Marketing communications in an ethical context Comment Key points Case: From running shops to serving customers: The Tesco turnaround story Review questions References 2 Communication: theory, interactivity and influencers Aims and learning objectives Introduction A linear model of communications Issues associated with the linear communication process The influencer model of communications The interactional model of communications Dialogue Relational approaches to communications Word-of-mouth communications Definition and motives Opinion leaders Opinion formers Developing brands with word-of-mouth communications Influencer marketing Amplification Visual communication Brands and the use of visual communication Adoption and diffusion Process of diffusion Key points Case: Gymshark Review questions References 3 Understanding buyer behaviour and improving engagement Aims and learning objectives Introduction Information processing Attention Perception Learning Attitudes Decision making Fear, uncertainty and perceived risk Decision-making processes Consumer purchase decision-making processes Organisational decision-making processes Social selling Ethics and decision making Involvement theory The influence of mobile technologies on buyer behaviour Usage Multitasking and layering media Attention levels Visual vocabulary Chat User-generated content Contemporary approaches to understanding buyer behaviour Hedonic consumption Tribal consumption Ethical consumption Behavioural economics Key points Case: How Aldi re-energised an existing advertising concept to reignite growth Review questions References 4 How does marketing communications work? ...”

New understanding computer science for advanced level 由 Bradley, Ray

书本目录: “...427 (2) A simple program 429 (5) Other architecture systems 434 (3) Other aids to increased speed 437 (6) Assembly Language 443 (27) Introduction 443 (2) Basic principles 445 (1) Basic assembly-language principles 446 (5) Basic assembly-language instructions 451 (6) The assembler 457 (2) Loaders 459 (1) An assembly-language example 460 (1) A specific example 461 (9) A First Look at Operating Systems 470 (13) Introduction 470 (2) Microcomputer operating system principles 472 (11) Larger Operating Systems 483 (15) Mainframe computers--batch operating systems 483 (2) Multiprogramming (multitasking) 485 (8) Time sharing systems 493 (1) Thin client-server operating systems 494 (4) A First Look at Data Structures 498 (12) Introduction 498 (1) Linear list 499 (6) Arrays 505 (5) Further Data Structures 510 (19) Introduction 510 (1) Linked lists 510 (6) Tree structures (hierarchical data structures) 516 (13) File Handling and Organisation 529 (15) Introduction 529 (2) Logical file organisation 531 (2) Operations with files 533 (1) Processing data with serial and sequential access files 534 (10) Further File Handling 544 (17) Direct-access or random-access files 544 (2) Processing data in indexed-sequential files 546 (1) General terminology associated with files 547 (2) The link to the physical organisation of files 549 (3) The drive-you-mad car company 552 (9) A First Look at Databases 561 (15) Introduction 561 (5) Commercial database applications 566 (5) Security of the database system 571 (5) Further Databases 576 (16) Introduction 576 (1) Modelling data 576 (1) The basic database models 577 (2) The hierarchical database model 579 (1) The network database model 580 (2) The relational database model 582 (2) Normalisation 584 (8) The Binary Number System 592 (13) Introduction 592 (1) The binary system 592 (4) Other number bases 596 (5) Fixed point binary numbers 601 (4) Further Binary Systems 605 (13) Introduction 605 (1) Floating point representation of binary numbers 605 (1) Normalisation (standardisation) 606 (4) Computer-based arithmetic procedures 610 (4) Error classification 614 (4) Language Translation 618 (18) Introduction 618 (1) Compilation 619 (9) Polish and reverse Polish notation 628 (8) Computer Science Projects 636 (8) Introduction 636 (8) A Selection of Exam Questions 644 (7) Glossary 651 (42) Answers 693 (30) Index 723...”