Результаты поиска - "semiotics"

Expert systems : theory and practice по Ermine, Jean-Louis

Предметы:

Readings on cognitive ergonomics--mind and computers : proceedings of the 2nd European conference, Gmunden, Austria, September 10-14, 1984

Оглавление: “....- New technology: Choice, control and skills.- Semiotics and informatics: The impact of EDP-based systems upon the professional language of nurses.- What does real work analysis tell us about system design?....”

The practice of market research : an introduction / по McGivern, Yvonne

Оглавление: “...162 Observation and ethnography 163 Interviews and group discussions 170 Other interview-based approaches 178 Online qualitative research 187 Interviewing and moderating skills 193 Designing the interview or discussion guide 200 Semiotics and qualitative research 210 Chapter summary 215 Questions and exercises 217 References 217 Recommended reading 218 7 Collecting quantitative data 221 Introduction 221 Topics covered 221 Relationship to MRS Advanced Certificate Syllabus 221 Learning outcomes 221 Interviewing 222 The role of the interviewer 222 Face-to-face interviews 225 Telephone interviews 230 Self-completion methods 232 Other data collection formats 245 Observation 250 Chapter summary 253 Questions and exercises 255 References 255 Recommended reading 256 8 Sampling 257 Introduction 257 Topics covered 257 Relationship to MRS Advanced Certificate Syllabus 257 Learning outcomes 257 Developing a sampling plan 258 Sampling theory 269 Probability or random sampling methods 276 Semi-random sampling 283 Non-probability sampling methods 283 Sampling in qualitative research 290 Chapter summary 294 Questions and exercises 295 References 296 Recommended reading 296 9 Designing questionnaires 297 Introduction 297 Topics covered 297 Relationship to MRS Advanced Certificate Syllabus 298 Learning outcomes 298 The importance of good design 298 The questionnaire design process 305 Question content 306 Question wording 314 Question structure 325 Asking questions on attitudes 329 Question order 344 Layout and appearance 345 Questionnaire length 345 Pilot study 345 Chapter summary 352 Questions and exercises 353 References 354 Recommended reading 355 Part III GETTING ON AND FINISHING UP 357 10 Managing a research project 359 Introduction 359 Topics covered 359 Relationship to MRS Advanced Certificate Syllabus 359 Learning outcomes 359 Making it happen 360 Organising fieldwork 363 Checking the viability of the data collection tool 369 Briefing interviewers and recruiters 372 Organising data processing 378 An overview of the analysis process 390 Checking and reporting progress 391 Chapter summary 393 Questions and exercises 394 References 394 Recommended reading 394 11 Analysing qualitative data 395 Introduction 395 Topics covered 395 Relationship to MRS Advanced Certificate Syllabus 395 Learning outcomes 395 What is qualitative data analysis? ...”