Risultati della ricerca - "international"

International economics and international economic policy : a reader /

Soggetti: “...International trade....”

International economics : a policy approach / di Kreinin, Mordechai Elihau

Soggetti: “...International economic relations....”

International accounting : a global perspective / di Iqbal, M. Zafar

Soggetti: Testo
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International law di Shaw, Malcolm N.

Soggetti: “...International law....”

International management : concept and cases di Thakur, M

International politics : a framework for analysis di Holsti, K. J.

Soggetti: “...International relations...”

International economics / di Salvatore, Dominick

Soggetti: “...International trade....”
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International law di Gardiner, Richard K.

Soggetti: “...International law...”

International law : selected documents 2003-2004 Edition/ di Carter, Barry E

Soggetti: “...International law...”

International law / di Shaw, Malcolm N.

Sommario: “...Contents Preface to the Ninth Edition Table of Cases Table of Treaties and Selected Other International Instruments List of Abbreviations 1 The Nature and Development of International Law Law and Politics in the World Community The Role of Force The International System The Function of Politics Historical Development Early Origins The Middle Ages and the Renaissance The Founders of Modern International Law Positivism and Naturalism The Nineteenth Century The Twentieth Century and Beyond Communist Approaches to International Law The 'Developing Countries' Suggestions for Further Reading 2 International Law Today The Expanding Legal Scope of International Concern Modern Theories and Interpretations Positive Law and Natural Law New Approaches The Fragmentation of International Law? ...”
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International marketing / di Ghauri, Pervez N.

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International marketing /

Sommario: “...PART ONE: AN OVERVIEW Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International TradePART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global MarketsChapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing By the Rules PART THREE: ASSESSING GLOBAL MARKET OPPORTUNITIES Chapter 8: Developing a Global Vision through Marketing ResearchChapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East Chapter 11: The Asia Pacific RegionPART FOUR: DEVELOPING GLOBAL MARKETING STRATEGIES Chapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for ConsumersChapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International MarketsPART FIVE: IMPLEMENTING GLOBAL MARKETING STRATEGIES Chapter 19: Inventive Negotiations with International Customers, Partners, and Regulators PART SIX: SUPPLEMENTARY MATERIAL The Country Notebook—A Guide for Developing a Marketing Plan CASES (Cases can be found in SmartBook or the Instructor Resources within Connect) An Overview 1-1 Starbucks—Going Global Fast 11-2 Nestlé: The Infant Formula Controversy 1-3 Coke and Pepsi Learn to Compete in India 1-4 Marketing Microwave Ovens to a New Market Segment1-5 Living in a Box . . . ...”

International management : culture, strategy, and behavior di DOH, J. P

Sommario: “...PART ONE: ENVIRONMENTAL FOUNDATION Chapter 1: Globalization and International Linkages Chapter 2: The Political, Legal, and Technological Environment Chapter 3: Ethics, Social Responsibility, and Sustainability Brief Integrative Case 1.1.: Advertising or Free Speech? ...”

International marketing di CZINKOTA, M.R

Sommario: “...Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing....”

International business / di Paul, Justin

Soggetti: “...International business...”

International marketing : winning in the new global economy/

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International marketing / di Baack, Daniel W.

Sommario: “...List of tables, figures and maps About the authors Preface Acknowledgements Online resources PART I. ESSENTIALS OF INTERNATIONAL MARKETING. 1. Introduction to international marketing 2. ...”

International marketing: text and cases / di Cherunilam, Francis

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International business di Sastry, B.V.H Kameswara

International business / di HILL, Charles W.L

Soggetti: “...International trade....”