检索结果 - "consumer behaviour"

Consumer behaviour / 由 Sethna, Zubin

书本目录: “...Part one: Consumer Behaviour in Context – Part two: Consumers as Individuals (The Psychological Issues) – Part three: Consumers as Social Actors (The Sociological Issues)...”

Consumer behaviour : a European perspective / 由 Solomon, Michael R.

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Marketing theory : a student text /

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Modern marketing communications 由 Jefkins, Frank

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Elements of marketing 由 Morden, A.R

主题: “...Consumer behaviour...”

Elements of marketing / 由 Morden Anthony R

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Essential of marketing communications / 由 Jim Blythe

Essential of marketing communications / 由 Jim Blythe

Microeconomics for business / 由 Das, Satya P.

书本目录: “...Setting norms -- Introduction -- Demand -- Supply -- Consumer behaviour -- Applications of consumer theory -- Demand estimation and forecasting -- Demand for assets -- Types of firms, their goal and production -- Costs of production and the financing of a firm -- Profit-maximisation, perfect competition and the supply curve -- Demand, supply and market equilibrium -- Optimality of a competitive market structure, market failure and corrective measures -- Game theory and economic applications -- Monopoly -- Monopolistic competition and oligopoly -- Factor markets....”
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Microeconomics for business / 由 Das, Satya P.

书本目录: “...Setting norms -- Introduction -- Demand -- Supply -- Consumer behaviour -- Applications of consumer theory -- Demand estimation and forecasting -- Demand for assets -- Types of firms, their goal and production -- Costs of production and the financing of a firm -- Profit-maximisation, perfect competition and the supply curve -- Demand, supply and market equilibrium -- Optimality of a competitive market structure, market failure and corrective measures -- Game theory and economic applications -- Monopoly -- Monopolistic competition and oligopoly -- Factor markets....”
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Advertising management / 由 Jethwaney, Jaishri N.

书本目录: “...Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society....”
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Managerial economics / 由 Gupta, G. S.

书本目录: “...Demand & Revenue Analysis Definition & Types of Demand Determinants & Functions Elasticities & Demand–Revenue Relationships sultanchandandsons.com +5 intlibrary.ir +5 scribd.com +5 3. Theory of Consumer Behaviour (new chapter) Preferences, Budget Constraints, Indifference Curves, Consumer Choice scribd.com +1 intlibrary.ir +1 4. ...”

Consumer behavior : /understanding consumers--designing marketing activities 由 Hoffmann, Stefan