检索结果 - "communication"
在您的搜寻 Dewey Classification
在您的搜寻 Dewey Classification
在您的搜寻 主题建议
在您的搜寻 主题建议
- Communication 34
- Business communication 29
- Marketing 29
- Computer networks 16
- Communication in marketing 15
- Advertising 14
- Data transmission systems 14
- Management 13
- Organizational behavior 12
- Information technology 11
- Communication in management 9
- Communication in organizations 9
- Public relations 9
- Computers 8
- English language 8
- Interpersonal communication 8
- Electronic data processing 7
- Marketing research 7
- Project management 7
- Strategic planning 7
- Business report writing 6
- Business writing 6
- International business enterprises 6
- Business enterprises 5
- Commercial correspondence 5
- Communication skills 5
- Electronic commerce 5
- Export marketing 5
- Language and languages 5
- Mass media 5
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The communicator /
出版 1975书本目录: “...Specfic, basic fundamentals and philosophies of communication are appropriate for all communication situations and deal with honest, clear, sensitive communication. ...”
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Corporate communication : a guide to theory and practice
出版 2023书本目录: “...Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in contemporary organizations Corporate Communication in a changing media environment Conceptual foundations Stakeholder management and communication Corporate identity, branding and corporate reputation Corporate communication in practice Communication strategy and strategic planning Research and measurement Specialist areas in corporate communication Media relations Employee communication Issues management Crisis communication Leadership and change communication Corporate social responsibility (CSR) and community relations...”
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Marketing communications : fame, influencers and agility
出版 2023书本目录: “...Front Cover Half Title Title Page Copyright Page Brief contents Contents Preface Authors' acknowledgements Part 1 An introduction to marketing communications 1 The scope of marketing communications Aims and learning objectives Introduction Defining marketing communications The engaging role of marketing communications The tasks of marketing communications The marketing communications mix Marketing communications in context Marketing communications in a customer journey context Delivering consumer experiences Marketing communications in an international context Standardisation versus adaptation Global consumer culture theory The impact of social media in a global context Marketing communications in a technological context Big Data Data management platforms Programmatic technologies Mobile Consolidation and convergence Marketing communications in an ethical context Comment Key points Case: From running shops to serving customers: The Tesco turnaround story Review questions References 2 Communication: theory, interactivity and influencers Aims and learning objectives Introduction A linear model of communications Issues associated with the linear communication process The influencer model of communications The interactional model of communications Dialogue Relational approaches to communications Word-of-mouth communications Definition and motives Opinion leaders Opinion formers Developing brands with word-of-mouth communications Influencer marketing Amplification Visual communication Brands and the use of visual communication Adoption and diffusion Process of diffusion Key points Case: Gymshark Review questions References 3 Understanding buyer behaviour and improving engagement Aims and learning objectives Introduction Information processing Attention Perception Learning Attitudes Decision making Fear, uncertainty and perceived risk Decision-making processes Consumer purchase decision-making processes Organisational decision-making processes Social selling Ethics and decision making Involvement theory The influence of mobile technologies on buyer behaviour Usage Multitasking and layering media Attention levels Visual vocabulary Chat User-generated content Contemporary approaches to understanding buyer behaviour Hedonic consumption Tribal consumption Ethical consumption Behavioural economics Key points Case: How Aldi re-energised an existing advertising concept to reignite growth Review questions References 4 How does marketing communications work? ...”
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Business communication : process & product ;
出版 2022书本目录: “...UNIT I: COMMUNICATION FOUNDATIONS1. Business Communication in the Digital Age2. ...”
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Communication theories: origins, methods, and uses in the mass media /
出版 2014主题: “...Models in mass communication...”
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Communication theories : perspectives, processes, and contexts /
出版 2005主题: “...Communication...”
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Corporate communication : a strategic approach to building reputation.
出版 2002主题: “...Organizations communication Oslo...”
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