Risultati della ricerca - "channeling"

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    Marketing channels /

    Pubblicazione 2001
    Sommario: “...INTRODUCTION AND ANALYTIC FRAMEWORK FOR THE BOOK. 1. Marketing Channels: Structure and Functions. 2. An Analytic Framework for Channel Design and Implementation. ...”
    Libro
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    Marketing channels /

    Pubblicazione 2008
    Soggetti: “...Marketing channels....”
    Libro
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    Marketing channels

    Pubblicazione 2002
    Libro
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    Understanding channel purchase intentions: measuring online and offline shopping value perceptions di Broekhuizen, T.L.J

    Pubblicazione 2006
    Libro
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    Marketing : creating value for customers / di Churchill, Gilbert A.

    Pubblicazione 1995
    Soggetti:
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    Multinational distribution : channel, tax, and legal strategies / di Hall, R. Duane

    Pubblicazione 1985
    Libro
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    Business organization / di Williamson, R. J.

    Pubblicazione 1981
    Sommario: “...Principles of organization Functions of management The structure of business Channels of communication Planning and control Business and the law Financial management Sources of funds Sources and materials management Production management Management of human resources Industrial relations The role of marketing Management change...”
    Libro
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    Business market management : understanding, creating, and delivering value / di Anderson, James C.

    Pubblicazione 1999
    Sommario: “...Business market management: guiding principles Market sensing: generating and using knowledge about the marketplace Understanding firms as customers Crafting market strategy Managing market offerings New offering realization Business channel management Gaining customers Sustaining reseller partnerships Sustaining customer relationships...”
    Libro
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    Study guide for principles of marketing di Diamond, Jay

    Pubblicazione 1972
    Sommario: “...The nature of marketing The consumer market Consumer goods and industrial goods Consumerism The industrial market Channels of distribution Marketing research The product Packaging and brands Pricing Transportation and storage Wholesaling Retailing Sales promotion Personal selling The computer and marketing International marketing Marketing mistakes A marketing application Appendix : Marketing definitions...”
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    Marketing : the core / di Kerin, Roger A.

    Pubblicazione 2004
    Sommario: “...Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan...”
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    Introduction to company law / di Davies Paul

    Pubblicazione 2010
    Sommario: “...The core features of company law -- Corporate personality -- Limiting liability and channelling creditors' claims -- Limited liability : the limits of creditor self-help -- Centralized management I : empowering shareholders in widely held companies -- Centralized management II : directors' duties -- Centralized management III : setting the board's incentives -- Majority and minority shareholders -- Shareholder control -- International company law....”
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    Marketing for entrepreneurs : concepts and applications for new ventures / di Crane, Frederick G.

    Pubblicazione 2010
    Sommario: “...Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! ...”
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