Risultati della ricerca - "channeling"
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Soggetti all'interno della tua ricerca.
- Marketing 16
- Marketing--Management 4
- Business logistics 2
- Industrial marketing 2
- Management 2
- Marketing channels 2
- Marketing management 2
- Sales management 2
- Advertising 1
- Agenda setting theory 1
- Aggression (International law) 1
- Books 1
- Business enterprises--Computer networks 1
- Climate change information 1
- Communication channel 1
- Communication in marketing 1
- Computer networks 1
- Consumer behavior 1
- Corporate personality 1
- Corporation law 1
- Creating marketing plan 1
- Customer relations--Management 1
- Distribution channels 1
- Diversification in industry 1
- Electronic commerce 1
- Emerging capital markets 1
- Emerging market economy 1
- Export marketing 1
- Export sales contracts 1
- Foreign trade regulation 1
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Marketing channels /
Pubblicazione 2001Sommario: “...INTRODUCTION AND ANALYTIC FRAMEWORK FOR THE BOOK. 1. Marketing Channels: Structure and Functions. 2. An Analytic Framework for Channel Design and Implementation. ...”
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Understanding channel purchase intentions: measuring online and offline shopping value perceptions
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Law as the basic regulatory organ of the society: the case of abuse of fundamental human rights by the police force in Tanzania
Pubblicazione 2023Testo
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Law as the basic regulatory organ of the society: the case of abuse of fundamental human rights by the police force in Tanzania
Pubblicazione 2023Testo
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Business organization /
Pubblicazione 1981Sommario: “...Principles of organization Functions of management The structure of business Channels of communication Planning and control Business and the law Financial management Sources of funds Sources and materials management Production management Management of human resources Industrial relations The role of marketing Management change...”
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Business market management : understanding, creating, and delivering value /
Pubblicazione 1999Sommario: “...Business market management: guiding principles Market sensing: generating and using knowledge about the marketplace Understanding firms as customers Crafting market strategy Managing market offerings New offering realization Business channel management Gaining customers Sustaining reseller partnerships Sustaining customer relationships...”
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Study guide for principles of marketing
Pubblicazione 1972Sommario: “...The nature of marketing The consumer market Consumer goods and industrial goods Consumerism The industrial market Channels of distribution Marketing research The product Packaging and brands Pricing Transportation and storage Wholesaling Retailing Sales promotion Personal selling The computer and marketing International marketing Marketing mistakes A marketing application Appendix : Marketing definitions...”
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Marketing : the core /
Pubblicazione 2004Sommario: “...Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan...”
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Introduction to company law /
Pubblicazione 2010Sommario: “...The core features of company law -- Corporate personality -- Limiting liability and channelling creditors' claims -- Limited liability : the limits of creditor self-help -- Centralized management I : empowering shareholders in widely held companies -- Centralized management II : directors' duties -- Centralized management III : setting the board's incentives -- Majority and minority shareholders -- Shareholder control -- International company law....”
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Marketing for entrepreneurs : concepts and applications for new ventures /
Pubblicazione 2010Sommario: “...Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! ...”
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