Search Results - "advertising"
Dewey Classification within your search.
Dewey Classification within your search.
Suggested Topics within your search.
Suggested Topics within your search.
- Advertising 36
- Marketing 26
- Communication in marketing 9
- Export marketing 6
- International business enterprises 6
- Advertising media planning 5
- Business ethics 5
- Marketing Management 4
- Marketing--Management 4
- Public relations 4
- Sales promotion 4
- Creating marketing plan 3
- Electronic commerce 3
- Internet marketing 3
- Management 3
- Managing marketing 3
- Marketing ethics 3
- Marketing research 3
- Mass media 3
- Media planning 3
- Strategic planning 3
- Advertising campaigns 2
- Brand name products 2
- Branding 2
- Consumer behavior 2
- Ethics 2
- Industrial marketing 2
- Legal ethics 2
- Media 2
- Media research 2
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Advertising and promotion : an integrated marketing communications perspective /
Published 2024Table of Contents: “…An Introduction to Integrated Marketing Communications The Role of IMC in the Marketing Process Organizing for Advertising and Promotion : The Role of Ad Agencies and Other Marketing Communication Organizations Perspectives on Consumer Behavior The Communication Process Source, Message, and Channel Factors Establishing Objectives and Budgeting for the Promotional Program Creatie Strategy : Planning and Development Creative Strategy : Implementation and Evaluation Media Planning and Strategy Evaluation of Media : Television and Radio Evaluation of Media : Magazines and Newspapers Support Media Direct Marketing The Internet : Digital and Social Media Sales Promotion Public Relations, Publicity, and Corporate Advertising Measuring the Effectiveness of the Promotional Program International Advertising and Promotion Regulation of Advertising and Promotion Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion…”
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Advertising management /
Published 2006Table of Contents: “…Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.…”
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Advertising and promotion : an integrated marketing communications perspective /
Published 2004Subjects: “…Advertising.…”
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Contemporary advertising /
Published 2002Table of Contents: “…Advertising perspectives The dimensions of advertising The economic, social, and regulatory aspects of advertising The scope of advertising: from local to global Crafting marketing and advertising strategies Marketing and consumer behavior: the foundations of advertising Market segmentation and the marketing mix: determinants of advertising strategy Research: gathering information for advertising planning Marketing and advertising planning: top-down, bottom-up, and IMC Planning media strategy: finding links to the market Integrating advertising with other elements of the communications mix Relationship building: direct marketing, personal selling, and sales promotion Relationship building: public relations, sponsorship, and corporate advertising Creating advertisements and commercials Creative strategy and the creative process Creative execution: art and copy Producing ads for print, electronic, and digital media Using advertising media Using print media Using electronic media: television and radio Using digital interactive media and direct mail Using out-of-home, exhibitive, and supplementary media…”
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Effective advertising : understanding when, how, and why advertising works
Published 2004Table of Contents: “…Part 1. Understanding advertising. Evaluating advertising Sweet, secret workings of advertising A general theory of firms' advertising Measures of advertising's effectiveness Research designs to assess advertising effectiveness Part 2. …”
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Effective advertising : understanding when, how and why advertising works/
Published 2006Subjects: “…Advertising…”
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Advertising media planning : a brand management approach
Published 2023Table of Contents: “…Testing, 42. Evaluating an Advertising Media Plan, Index.…”
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Spending advertising money : an introduction to media planning, media buying and the uses of media research /
Published 1975Subjects: “…Advertising media planning.…”
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