نتائج البحث - "Wharton School"

Customer centricity : focus on the right customers for strategic advantage / حسب Fader, Peter S.

جدول المحتويات: "…Introduction Copyright Contents Preface: You Must Read This Before Entering the Time Capsule Introduction Chapter 1: Product Centricity: Cracks in the Foundation Chapter 2: Customer Centricity: The New Model for Success Chapter 3: Customer Equity: New Views on Value Chapter 4: Customer Lifetime Value: The Real Worth of Your Customers Chapter 5: Customer Relationship Management: The First Step Toward Customer Centricity Conclusion Afterword Acknowledgments About the Wharton Executive Essentials Series About the Author About Wharton School Press…"

The customer centricity playbook : implement a winning strategy driven by customer lifetime value حسب FADER, P.

Managerial economics : theory, applications, and cases حسب Allen W. Bruce