Search Results - "The Tomorrow People"

Exploring public relations by Tench, Ralph

Table of Contents: “…410 (2) Tools andtechniques 412 (5) Thw wonderful world of brands 417 (2) Key Challenges 419 (3) Tomorrow's people 422 (2) Summary 424 (1) Bibliography 424 (2) Business-to-business public relations 426 (15) Dennis Kelly Introduction 427 (1) Core priniples of business-to-business (B2B) public relations 427 (1) Trade journals and journalists 427 (6) Coordinating the communications disciplines 433 (3) Building corporate reputation 436 (4) Summary 440 (1) Bibliography 440 (1) Websites 440 (1) Public affairs 441 (21) Kelvin Moloney Introduction 442 (1) Scope of public affairs 442 (1) Public affairs defined 443 (1) Contexts of public affairs 444 (3) Public affairs: knowledge, skills and behaviour needed 447 (7) Ethics and public affairs 454 (6) Summary 460 (1) Bibliography 461 (1) Financial public relations (FPR)] 462 (19) Ryan Bowd Introduction 463 (1) Overview of finanical public relations 463 (3) The landscape of the City: L who's involved in financial public relations 466 (2) Finanical PR practice 468 (9) Emerging issues and trends 477 (1) Summary 478 (1) Bibliography 479 (1) Websites 480 (1) Public relations for information and communications technolgies: prinicples and planning 481 (17) Lee Edwards Introduction 482 (1) Information and communication technology (ICT): background and social impact 482 (1) Industry characteristics 483 (2) ICT audience characteristics 485 (5) Public relations in the ICT industry: a model 490 (2) Prinicples of ICT public relations practice 492 (4) Summary 496 (1) Bibliography 497 (1) Integrated marketing communications 498 (19) Graham Hughes Introduction 499 (1) Definitions of integrated marketing communication (IMC) 499 (5) Startegic marketing communications planning 504 (1) Brandking and integrated marketing communications 505 (2) Agency perspectives on integrated marketing communications 507 (2) Integrating the marketingcommunications mix 509 (6) Summary 515 (1) Bibliography 515 (1) Websites 516 (1) Sponsorship 517 (20) Sierk Horn Introduction 518 (1) Sponsorship: the context 518 (2) Defining sponsorship 520 (3) Management of sponsorship 523 (4) Features and characteristics of sponsorship 527 (3) `Emotional marketing' andthe emerging sponsorship age 530 (5) Summary 535 (1) Bibliography 535 (2) Part 4 Sectoral considerations 537 (108) Corporate communication 539 (21) Emma Wood Introduction 540 (1) Definition of corporate communication and terms 540 (7) Context and principle of corporate communication 547 (4) Interface of corporate communication and overall corporate strategy 551 (1) How corporate communication influences corporage decision making 552 (1) Corporate communication objectives: Stakeholders vs sharholders 553 (2) Practical application of critical reflection 555 (2) Summary 557 (1) Bibliography 558 (2) Campaigning organisations and pressure groups 560 (17) Sue Wolstenholme Introduction 561 (1) Types of campaigning organisation 561 (4) Key issues for public relations practitioners in organsisations and campaigning groups 565 (1) Campaign tactics 566 (2) People, politics and globalisation 568 (1) Building and evaluating consensus 569 (3) Practical guidelines for campaigning public relations 572 (3) Summary 575 (1) Bibliography 575 (1) Websities 576 (1) Public sector communication and soical marketing 577 (23) Liz Yeomans Introduction 578 (1) Theories of public communication 578 (8) Central government communication 586 (4) Local government communication 590 (1) Health sector communication 591 (5) A communication planning framework 596 (1) Summary 597 (1) Bibliography 597 (2) Websities 599 (1) Arts, leisure and entertainment public relations 600 (21) Shirley Beresford Johanna Fawkes Introduction 601 (1) Overview of the creative industries 601 (4) Concepts of culture 605 (1) Role of public relations in the creative industries 606 (2) Public relations objectives, strategies and tactics for arts organisations 608 (3) Trends and directions in the creative industries 611 (8) Summary 619 (1) Bibliography 619 (1) Websites 620 (1) Celebrity and public relations 621 (11) Elliot Pill Introduction 622 (1) Background and hisotrical development of the VIP (very important person) 622 (1) The rise of the celebrity 623 (2) Publicists, `PRs' and the PR industry 625 (1) Why celebrities are good for the `bottom line' 625 (1) Heroes, celebrity and the global celbrity industry 626 (1) Consumer reaction: Why people `buy into' celebrities 627 (1) How celebrity images is manufactured and maintained 628 (3) Summary 631 (1) Bibliography 631 (1) What next? …”