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Marketing : the core / 由 Kerin, Roger A.

书本目录: “...Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan...”

Electronic commerce 2008 : a managerial perspective 由 Turban, Efraim

书本目录: “...Electronic Commerce: A Managerial Perspective 2008 Part 1: Introduction to E-Commerce and E-MarketplacesChapter 1 Overview of Electronic CommerceChapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and ImpactsPart 2: Internet Consumer RetailingChapter 3 Retailing in Electronic Commerce: Products and ServicesChapter 4 Consumer Behavior, Market Research, and AdvertisementPart 3: Business-to-Business E-CommerceChapter 5 B2B E-Commerce: Selling and Buying in Private E-MarketsChapter 6 B2B Exchanges, Directories, and Other Support ServicesChapter 7 E-Supply Chains, Collaborative Commerce, and Corporate PortalsPart 4:Other EC Models and ApplicationsChapter 8 Innovative EC Systems: E-Government to E-Learning to C2CChapter 9 Mobile Computing and Commerce and Pervasive ComputingPart 5:EC Support ServicesChapter 10 Dynamic Trading: E-Auctions, Bartering, and NegotiationsChapter 11 E-Commerce SecurityChapter 12 Electronic Payment Systems Chapter 13 Order Fulfillment, eCRM, and Other Support ServicesPart 6:EC Strategy and ImplementationChapter 14 E-Commerce Strategy and Global ECChapter 15 Economics and Justification of Electronic CommerceChapter 16 Launching a Successful Online Business and EC ProjectsChapter 17 Legal, Ethical, and Compliance Issues in EC Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 EnvironmentOnline Part 7 Application DevelopmentChapter 19 Building E-Commerce Applications and InfrastructureOnline AppendicesA Current EC Research B Structure and Components of E-Commerce Business ModelC E-Business Planning and Analysis FrameworkTechnical AppendicesA Infrastructure for Electronic CommerceB Web Page Design and CreationC Software (Intelligent) AgentsOnline Tutorials T1 E-Business PlanT2 Supply Chain Managementwww.prenhall.com/turban...”

Archives : Principles and Practices 由 Millar Laura A.

书本目录: “...; Chapter 2: The nature of archives; Chapter 3: Archival history and theory; Chapter 4: The uses of archives; Chapter 5: Types of archival institution; Chapter 6: The principles of archival service; Chapter 7: Balancing access and privacy; PART II Archival practices; Chapter 8: Managing the institution; Chapter 9: Preserving archives; Chapter 10: Acquiring archives. ...”

Advanced programming using Visual Basic 2005 / 由 Bradley, Julia Case

书本目录: “...Windows Database Updates Chapter 6. Web Services Chapter 7. Web Applications using ASP.NET Chapter 8. ...”
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Basic marketing : a global-managerial approach / 由 Perreault, William D.

书本目录: “...Chapter 1:Marketing's Value to Consumers, Firms, and SocietyChapter 2:Marketing Strategy PlanningChapter 3:Focusing Marketing Strategy with Segmentation and PositioningChapter 4:Evaluating Opportunities in the Changing Marketing EnvironmentChapter 5:Demographic Dimensions of Global Consumer MarketsChapter 6:Behavioral Dimensions of the Consumer MarketChapter 7:Business and Organizational Customers and Their Buying BehaviorChapter 8:Improving Decisions with Marketing InformationChapter 9:Elements of product Planning for Goods and ServicesChapter 10:Product Management and New-Product DevelopmentChapter 11:Place and Development of Channel SystemsChapter 12:Distribution Customer Service and LogisticsChapter 13:Retailers, Wholesalers, and Their Strategy PlanningChapter 14:Promotion-Introduction to Integrated Marketing CommunicationsChapter 15:Personal SellingChapter 16:Advertising and Sales PromotionChapter 17:Pricing Objectives and PoliciesChapter 18:Price Setting in the Business WorldChapter 19:Implementing and Controlling Market Plans: Evolution and RevolutionChapter 20:Managing Marketing's Link with Other Functional AreasChapter 21:Developing Innovative Marketing PlansChapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A:Economics FundamentalsAppendix B:Marketing ArithmeticAppendix C:Career Planning in Marketing...”

Marketing management / 由 Kotler, Philip

书本目录: “...Shaping the Market Offerings: Chapter 12 Setting Product Strategy Chapter 13 Designing & Managing Services Chapter 14 Developing Pricing Strategies & Programs Part VI. ...”

The handbook of logistics and distribution management / 由 Rushton, Alan, Croucher, Phil, 1954-, Baker, Peter, 1950-

书本目录: “...Section - ONE: Concepts of Logistics and Distribution;Chapter - 01: Introduction to Logistics and Distribution;Chapter - 02: Integrated Logistics and the Supply ChainChapter - 03: Customer Service and Logistics;Chapter - 04: Channels of Distribution;Chapter - 05: Key Issues and Challenges for Logistics;Section - TWO: Planning for Logistics;Chapter - 06: Planning Framework for Logistics;Chapter - 07: Logistics Processes;Chapter - 08: Supply Chain Segmentation;Chapter - 09: Logistics Costs and Trade-Offs;Chapter - 10: Logistics Network Planning;Chapter - 11: Logistics Management and Organisation;Chapter - 12: Omnichannel Fulfilment;Chapter - 13: Manufacturing Logistics;Section - THREE: Procurement, Inventory and Demand Forecasting;Chapter - 14: Procurement and Supply;Chapter - 15: Inventory - The Basic Concepts;Chapter - 16: Inventory and the Supply Chain;Chapter - 17: Inventory Planning and Demand Forecasting;Section - FOUR: Warehousing and Storage;Chapter - 18: Principles of Warehousing;Chapter - 19: Storage and Handling Systems (Palletised);Chapter - 20: Storage and Handling Systems (Non-Palletised);Chapter - 21: Order Picking and Packing;Chapter - 22: Receiving and Despatch;Chapter - 23: Warehouse Design;Chapter - 24: Warehouse Management and Information;Section - FIVE: Freight Transport;Chapter - 25: International Logistics - Modal Choice;Chapter - 26: Maritime Transport;Chapter - 27: Air Transport;Chapter - 28: Rail and Intermodal Transport;Chapter - 29: Road Freight Transport - Vehicle Selection;Chapter - 30: Road Freight Transport - Vehicle Costing;Chapter - 31: Road Freight Transport - Planning and Resourcing;Chapter - 32: Road Freight Transport - Vehicle Routeing & Scheduling;Chapter - 33: International Freight Forwarding;Section - SIX: Outsourcing Logistics;Chapter - 34: Outsourcing - Operations & Services;Chapter - 35: Outsourcing - Decision Criteria;Chapter - 36: Outsourcing - The Selection Process;Chapter - 37: Outsourcing Management;Section - SEVEN: Operational Management;Chapter - 38: Cost and Performance Monitoring;Chapter - 39: Benchmarking;Chapter - 40: Information and Communication Technology in the Supply Chain;Chapter - 41: Security and Safety;Chapter - 42: Logistics and the Environment;Chapter - 43: Humanitarian Logistics...”