Resultados da pesquisa - "Consumer’s needs"

A preface to marketing management / Por Peter, J. Paul

Sumário: “...4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242...”

Business law Por Keenan, Denis

Sumário: “...Guided Tour xii Preface xv Legal Study Skills xvi Case Names, Citations and Law report Abbreviations xix Acknowledgements xxii Table of Cases xxiii Table of Statutes xxxvi Table of Statutory instruments xxxix Table of European and other Legislation xlii PART 1: INTRODUCTION TO LAW The Nature of Law 3 (10) Learning Objectives 3 (1) Classification of Law 3 (3) The Common Law 6 (1) Equity 7 (1) Some Basic Principles of Legal Liability 8 (1) Law of Property 9 (1) Self-Test Questions/Activities 10 (1) Specimen Examination Questions 10 (1) Website References 11 (2) Law Making 13 (34) Learning Objective 13 (1) Causes of Legal Change 13 (1) Legal Change and the Changing World 13 (2) Law Reform 15 (1) The Sources of Legal Change 15 (1) Law-Making Processes 16 (9) European Community Law 25 (14) Human rights 39 (5) Self-test questions/Activities 44 (1) Specimen examination questions 44 (1) Website References 45 (2) Resolving Disputes 47 (28) Learning Objectives 47 (1) Legal Services 47 (1) The Legal Profession 47 (2) Other Legal Personnel 49 (1) Other Sources of Information and Advice 50 (1) Methods of Dispute Settlement: the Courts 51 (1) Criminal Courts 52 (6) Civil Courts 58 (6) Other Important Courts 64 (1) Tribunals 65 (2) Alternative dispute resolution 67 (2) Ombudsmen 69 (1) Regulators 69 (1) Self-test questions/activities 69 (2) Specimen examination questions 71 (1) Website References 71 (4) PART 2: BUSINESS ORGANISATIONS Classification and Survey of Types of Business Organisation 75 (26) Learning Objectives 75 (1) Classification of Business Organisations 75 (3) Natural and Juristic Persons 78 (2) Survey of Types of Business Organisations: Advantages and Disadvantages 80 (1) Commencement of Business 80 (1) Raising Business Finance - Generally 81 (1) Raising Business finance - Securities 82 (1) Charges 82 (2) Guarantees 84 (1) Mortgages 85 (2) Mortgages of Personal property 87 (1) Mortgages of Choses in action 88 (1) Liability of the Proprietors 88 (1) Continuity 89 (1) Publicity and External Control of the undertaking 90 (2) Taxation and National Insurance 92 (4) Planning 96 (2) Self-Test Questions/Activities 98 (1) Specimen Examination Questions 99 (1) Website references 99 (2) Non-Corporate Organisations-Sole Traders and Partnerships 101 (52) Learning Objectives 101 (1) The Sole Trader 101 (1) Formation of the Business 101 (2) Dissolution 103 (1) Debt Recovery 103 (2) Bankruptcy procedure - generally 105 (1) The Petition 106 (1) Schemes of Arrangement Under the Deeds of Arrangement Act 1914 106 (1) The Interim Order and Voluntary Arrangement under the Insolvency Act 1986 107 (1) The Effect of a Bankruptcy order - generally 108 (1) Committee of Creditors 109 (1) The Public Examination 110 (1) The Family Home 110 (1) Proof of Debt 111 (1) Mutual dealings - Set off 111 (1) Carrying on the Business and Disclaimer 111 (1) Transactions at an Undervalue and Preferences 111 (2) Payment of the Creditors - Preferential payments 113 (1) Protection of Employees 113 (1) Trade Creditors 114 (1) Deferred Creditors 114 (1) Discharge of the Bankrupt 114 (1) The Ordinary Partnership 115 (1) Definition and Nature of a Partnership 115 (3) The Sharing of Profits as evidence of Partnership 118 (1) Types of Partners 119 (2) Membership of the Firm 121 (1) The Firm and the Firm name 122 (1) The Relationship Between Partners and Outsiders 123 (1) Partners' Powers 123 (3) Liability of Incoming and Outgoing Partners 126 (2) Relationship of Partners Within the Partnership 128 (5) Dissolution 133 (5) Ordinary Limited Partnerships 138 (1) Limited Liability Partnerships 139 (4) Reform: A Partnership With Legal Personality 143 (2) Model Form of Ordinary (or Unlimited) Partnership Deed 145 (5) Self-Test Questions/Activities 150 (1) Specimen Examination Questions 151 (1) Website References 152 (1) Companies 153 (60) Learning Objectives 153 (1) Types of Registered Companies 153 (1) Public and Private Companies 154 (1) Formation 155 (1) Pre-Incorporation Contracts 156 (2) The Company's Constitution 158 (6) Articles of Association 164 (4) Financing the Company 168 (5) The Issue of Shares and Debentures 173 (1) Procedures for Issuing Shares to the Public 174 (1) Regulation of the Securities Market and of Admission to it 175 (1) Offers of Unlisted Securities 176 (1) The Remedy of Rescission 177 (1) Membership 177 (2) Meetings, Resolutions and Annual Return 179 (4) Protection of Minority Interests 183 (2) Directors and Secretary 185 (8) Powers of Directors 193 (3) Company Insolvency and Corporate Rescue 196 (1) Liquidation 197 (3) Alternatives to Liquidation: Company Rescue Procedures 200 (1) Administration 201 (6) Self-test Questions/Activities 207 (1) Specimen Examination Questions 208 (1) Website References 208 (5) PART 3 BUSINESS TRANSACTIONS Introduction to the Law of Contract 213 (60) Learning Objectives 213 (1) Business Contracting - generally 213 (1) Nature of a Contract 214 (1) Types of Contract 214 (1) Essentials of a Valid Contract 215 (24) Genuineness of Consent 239 (1) Mistake 239 (4) Misrepresentation 243 (3) Rescission 246 (2) Duress and Undue Influence Legality 248 (3) Competition Policy 251 (6) Discharge of Contracts 257 (4) Remedies 261 (6) Limitation of Actions 267 (1) Self-Test Questions/Activities 268 (3) Specimen Examination Questions 271 (1) Website References 272 (1) Types of Business Contract 273 (14) Learning Objectives 273 (1) Contracts for the Supply of Goods 273 (2) Contracts of Bailment 275 (1) Employment Contracts 275 (1) Contracts of Agency 275 (4) Contracts Concerning Land 279 (1) Contracts form Financial Services 279 (1) Standard form Contracts 280 (4) Self-test Questions/Activities 284 (1) Specimen Emamination Questions 284 (1) Website References 285 (2) The Terms of Business Contracts 287 (22) Learning Objectives 287 (1) Certainty of Terms 287 (2) Puffs, Representations and Terms 289 (1) Types of Contractual Terms 290 (1) Express and implied Terms 291 (2) Exemption Clauses-the Law 293 (5) Unfair Contract Terms Act 1977 298 (5) Unfair Terms in Consumer Contracts Regulations 1999 303 (2) Reform 305 (1) Fair Trading Act 1973 306 (1) Self-test Questions/Activities 306 (1) Specimen Examination Questions 307 (1) Website References 308 (1) Contracts for the Supply of Goods and Services 309 (30) Learning Objectives 309 (1) Sale of Goods 310 (1) Definition 310 (1) Formation 310 (1) The Implied Terms 310 (6) Transfer of Property in the Goods 316 (3) Sale by a Person Who is not the Owner 319 (3) Reform of the Law Relating to Transfer of Title Contained in SS 21-26 of the Sale of Goods Act 1979 322 (1) Performance of the Contract 323 (3) Remedies 326 (3) Supply of Goods and Services 329 (1) Implied Terms in Contracts for the Supply of Goods (Part I) 330 (1) Implied Terms in Contracts for the Supply of Services (Part II) 331 (1) Manufacturer's Liability in Contract 332 (3) Reform and Guarantees 335 (1) Self-test Questions/Activities 335 (2) Specimen Examination Questions 337 (1) Website References 337 (2) Business and the Law of Tort 339 (26) Learning Objectives 339 (1) Tortious Liability 339 (1) Basis of Tortious Liability 339 (1) Proof of Damage 340 (1) Causation 340 (1) Defences 341 (3) Remedies 344 (1) Limitation of Actions 344 (1) Specific Torts Relevant to Business 345 (2) Defective Goods 347 (5) Defective Services - generally 352 (2) Lawyers 354 (1) Accountants and Auditors 354 (2) Valuers and Surveyors 356 (1) Other torts Relevant to Business 357 (2) Rule in Rylands v Fletcher 359 (3) Self-test Questions/Activities 362 (1) Specimen Examination Questions 362 (1) Website References 363 (2) Criminal Liability in Business 365 (26) Learning Objectives 365 (1) Criminal Law and the Supplier of Goods and Services 365 (1) Misdescription of Goods and Services 366 (4) Reform of the Trade Descriptions Act 1968 370 (1) Misleading Price Indications 371 (2) Product Safety 373 (3) Safety and Quality of Food 376 (2) Other Criminal Liability for the Supply of Goods and Services 378 (1) Criminal Liability - generally 378 (1) Other Crimes Relevant to Business 379 (5) Stock Exchange Frands 384 (4) Self-Test Questions/Activities 388 (1) Specimen Examination Questions 389 (1) Website References 390 (1) Credit 391 (22) Learning Objectives 391 (1) Types of Credit 392 (7) Consumer Credit Act 1974 399 (12) Agreements Covered by the Act 400 (2) Licensing of Credit and Hire Businesses 402 (1) Seeking Business 403 (1) Signing Credit or Hire Agreements 404 (1) Cancellation 405 (1) Credit Reference Agencies 405 (1) Liability of the Supplier and Creditor 406 (2) Termination and Default 408 (3) Self-test Questions/Activities 411 (1) Specimen Examination Questions 412 (1) Website References 412 (1) Consumer Protection 413 (22) Learning Objectives 413 (1) Who is a Consumer? 413 (1) Why do Consumers need Protection? 414 (1) Consumer Protection Institutions 414 (5) Different Approaches to Consumer Protection 419 (3) Consumer Protection Case Study - Package Holidays 422 (6) Enforcing Consumer Rights 428 (2) Self-Test Questions/Activities 430 (1) Specimen Examination Questions 430 (1) Website References 431 (4) PART 4 BUSINESS RESOURCES Business Property 435 (34) Learning Objectives 435 (1) Generally 435 (1) Fixtures and Fittings 435 (1) The Lease 436 (1) Pure Personalty and Chattels Real 436 (1) Pure Personalty - Choses in Possession and Choses in Action 437 (1) Easements and Profits 437 (1) Securities 438 (1) A Licence 438 (1) Access to land 439 (1) Restrictive Covenants 440 (1) Legal Estates in Land 441 (2) The Rights and Duties of an Occupier of Land 443 (3) Intellectual Property and its Protection 446 (12) Data Protection 458 (6) Computer Misuse 464 (1) Freedom of Information 464 (1) Self-Test Questions/Activities 465 (1) Specimen Examination Questions 466 (1) Website References 466 (3) Employing Labour 469 (120) Learning Objectives 469 (1) Employer and Employee 469 (2) Independent Contractors - Self-Employment 471 (1) The Contract of Employment 472 (8) The Contract of Employment: Special Situations 480 (3) Rights and Duties of the Parties to the Contract 483 (6) Family-Friendly Provisions 489 (32) Health and Safety at Work 521 (18) Discrimination 539 (17) Disability Discrimination 556 (4) Termination of the Contract of Employment 560 (12) Discriminatory Dismissal 572 (1) Redundancy 572 (5) Other Methods of Termination of the Contract of Service 577 (6) Rights and Remedies on Dismissal 583 (3) Self-Test Questions/Activities 586 (1) Specimen Examination Questions 587 (1) Website References 588 (1)...”

The practice of social research Por Babbie, Earl R