Resultados de búsqueda - "BBC"

The age of uncertainty / por Galbraith, John Kenneth

Law, justice, and democracy / por McCluskey, John Herbert

Applied marketing and social research /

Tabla de Contenidos: “…Introduction; The Contribution of Research to General Motors Corporate Communications Strategy in the UK; The Fresh Cream Cakes Market: The Use of Qualitative Research as Part of a Consumer Research Programme; Clover New Product Development; The Contribution of Research in the Development of the BBC's Computer Literacy Project; Assessing what is being Measured by a Readership Survey; Ad-hoc Pricing Research; Product Testing; A Cost Effective Use of Research to Evaluate Sales Promotions; The Tracking Study in Market Research; On-line Data Bases - Their Role in Information Retrieval; The Research Benefits of Scanning; Assessing the Effectiveness of Computer-Based Training; Multi- Country Research; Evaluating the Effectiveness of Anti-Drinking and Driving Advertising: Increasing the Cost Efficiency of Research; Developing a New Index of Crime: The British Crime Survey.…”

E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

Tabla de Contenidos: “…486 (2) Objectives of knowledge management 488 (1) Implementing knowledge management 488 (2) Technologies for implementing knowledge management 490 (2) Risk management 492 (2) Case Study 10.2 Sharing knowledge at the BBC using Internet technologies 493 (1) Summary 494 (1) Exercises 494 (2) References 496 (1) Further reading 497 (1) Web links 497 (2) Analysis and design 499 (71) Learning outcomes / Management issues 499 (1) Links to other chapters 499 (1) Introduction 500 (1) Analysis for e-business 501 (1) Workflow management 501 (1) Process modelling 502 (9) Process mapping 503 (1) Task analysis and task decomposition 503 (2) Process dependencies 505 (6) Validating a new process model 511 (1) Data modelling 511 (2) Design for e-business 513 (2) Architectural design of e-business systems 513 (2) Focus on user-centred site design 515 (25) Use-case analysis 516 (6) Designing the information architecture 522 (5) Customer orientation 527 (2) Elements of site design 529 (6) Web accessibility 535 (3) Case Study 11.1 dabs.com refines its web store 538 (2) Focus on security design for e-business 540 (25) Managing computer viruses 542 (4) Controlling information service usage 546 (1) Monitoring of electronic communications 546 (5) E-mail management 551 (6) Hacking 557 (2) `Phishing' 559 (1) Denial-of-service attacks 560 (1) Secure e-commerce transactions 560 (1) Approaches to developing secure systems 561 (1) Current approaches to e-commerce security 562 (2) Reassuring the customer 564 (1) Case Study 11.2 Building an e-business fortress 564 (1) Summary 565 (1) Exercises 566 (1) References 567 (1) Further reading 568 (1) Web links 569 (1) Implementation and maintenance 570 (61) Learning outcomes / Management issues 570 (1) Links to other chapters 570 (1) Introduction 571 (1) Alternatives for acquiring e-business systems 572 (2) Development of web-based content and services 574 (1) Creating static web content 574 (1) Focus on HTML 575 (11) Focus on developing dynamic web content 586 (10) JavaScript 587 (3) VBScript 590 (1) Perl 591 (1) Active server pages (ASPs) 591 (1) .NET 591 (1) Common Gateway Interface (CGI) 591 (1) Other standards for dynamic content 592 (1) Tools for web-site development and testing 593 (3) Testing 596 (1) The testing process 596 (1) Testing environments 597 (1) Changeover 597 (2) Database creation and data migration 598 (1) Deployment planning 599 (1) Content management and maintenance 599 (6) Frequency and scope of content updating 599 (2) Maintenance process and responsibilities 601 (4) Focus on measuring and improving performance of e-business systems 605 (22) Principles of performance management and improvement 606 (1) Stage 1: Creating a performance management system 607 (2) Stage 2: Defining the performance metrics framework 609 (3) Stage 3: Tools and techniques for collecting metrics and summarizing results 612 (7) Budgeting 619 (3) Case Study 12.1 Learning from Amazon's culture of metrics 622 (5) Summary 627 (1) Exercises 628 (1) References 629 (1) Further reading 630 (1) Web links 630 (1) Glossary 631 (18) Index 649…”