Résultats de la recherche - "\"((\\"Methods of construction AND study\\") OR (\\"methods of introduction AND study\\"))*\""

Research methods for applied language studies / par Richards, Keith

Table des matières: “…Introduction to research in language teaching and learning -- Interaction and pedagogy -- The classroom as a language learning environment -- Affect and belief in language learning -- Language learning tasks -- Interaction, context and identity -- Assessing language/accessing constructs -- Mixed methods studies and complexity.…”

Introduction to Research Methods : a practical guide for anyone undertaking a research project par Dawson Catherine

Marketing research : concepts, practices, and cases / par Easwaran, Sunanda

Table des matières: “…Preface v Acknowledgements viii Part One Introduction to Marketing Research Nature and Scope of Marketing Research Introduction 3 (1) Marketing Research 4 (4) Marketing Decision-making 8 (2) Scope of Marketing Research 10 (16) Case Studies 19 (7) The Role of Research in Marketing Introduction 26 (1) Problem-solving Vs Opportunity Definition Research 27 (4) Quality of Research 31 (3) The Decision-making Perspective 34 (12) Case Study 43 (3) Practical Tips for Researchers Introduction 46 (1) Manager--Researcher Dialogue 47 (3) Defining the Boundaries of Marketing Research 50 (2) Marketing Intelligence and Marketing Research 52 (1) Actionable Research 53 (6) Part Two Planning for Marketing Research Stages in Planning Marketing Research Introduction 59 (1) The Marketing Research Brief 59 (2) Defining the Marketing Research Problem 61 (2) Hypotheses Generation 63 (3) The Marketing Research Proposal 66 (2) The Sample 68 (5) Types of Research Introduction 73 (1) Research Approaches 74 (8) Research Approaches for Marketing Decision Stages 82 (9) Types and Sources of Data Introduction 91 (1) Classification of Data 91 (2) Methods of Data Collection 93 (4) Errors in Data Collection 97 (13) Annexure 6.1 108 (2) Experimentation Introduction 110 (1) Causality 111 (1) Experiments in Marketing Research 112 (1) Validity in Experiments 113 (2) Types of Experimental Designs 115 (11) The Limitations of Experiments 126 (4) Interview Techniques Introduction 130 (1) The Choice of Respondents 131 (1) Survey Techniques 132 (6) The Appropriate Interview Method 138 (9) Sampling Introduction 147 (1) Sampling 148 (6) Sampling Techniques 154 (1) Probability Sampling Techniques 155 (5) Non-probability Sampling 160 (1) Determining the Sample Size 161 (10) Designing Questionnaires and Interview Guides Introduction 171 (1) Designing a Questionnaire 172 (4) Errors in Questionnaire Design and the Flow Chart 176 (6) Questionnaires for Telephone and Internet Surveys 182 (1) Projective Techniques and Interview Guides 183 (2) Reproduction of the Questionnaire 185 (6) Building Attitude Exploration into Questionnaires Introduction 191 (1) Measurement of Data 192 (5) Types of Attitude Scales 197 (17) Reliability and Validity of Scales 214 (4) Considerations in Scale Construction 218 (7) Case Studies 225 (14) Part Three Implementing Research: Quantitative Surveys Fieldwork, Data Editing, Tabulation, and the Basic Concepts of Analysis Introduction 239 (1) Fieldwork 239 (6) Coding and Editing of Data 245 (4) Tabulation of Data 249 (4) Preliminary Analysis of Data 253 (9) Other Measures of Association 262 (12) SPSS Commands 274 (17) Specific Techniques for Analysis of Data Introduction 291 (1) Parametric and Non-parametric Tests 292 (1) Parametric Tests 293 (7) Non-parametric Tests 300 (14) Computer Based Techniques of Data Analysis Introduction 314 (1) Reduction and Grouping of Data 314 (2) Discriminant Analysis 316 (9) Factor Analysis 325 (6) Cluster Analysis 331 (15) Multidimensional Scaling 346 (14) Conjoint Analysis 360 (9) The Influence of Data Analysis on Research Design 369 (46) Case Studies 376 (10) Annexure 14.1 386 (4) Annexure 14.2 390 (9) Annexure 14.3 399 (11) Annexure 14.4 410 (5) Part Four Qualitative Research and its Implementation Qualitative Research Introduction 415 (1) Qualitative Research 416 (10) Skills Required in a Qualitative Researcher 426 (2) Client--Researcher Relationship 428 (1) Forte of Qualitative Research 429 (1) Qualitative Research vs Quantitative research 429 (2) Relationship between Qualitative and Quantitative Research 431 (3) Strengths and Limitations of Qualitative Research 434 (3) Commencement of the Qualitative Research Study 437 (26) Case Study 447 (5) Annexure 15.1 452 (3) Annexure 15.2 455 (4) Annexure 15.3 459 (4) Qualitative Research Methodology Introduction 463 (1) Methodological Frameworks of Qualitative Research 464 (1) Focus Group Discussions 464 (2) Organization in Focus Group Discussions 466 (6) In-depth Interview 472 (1) Flow of Communication in In-depth Interviews 473 (4) Variations in Qualitative Research Methodology 477 (1) Role Demeanour and Skills of a Moderator 478 (1) Guidelines for Effective Moderation 479 (7) Moderation of Focus Group Discussions 486 (1) Projective Techniques 487 (1) Types of Projective Techniques 488 (3) Specific Projective Techniques 491 (4) The Innovative Methodologies of Qualitative Research 495 (16) Case Study 505 (6) Analysis and Interpretation of Qualitative Research Data Introduction 511 (1) Qualitative Research Analysis 512 (6) Process of Qualitative Research Analysis 518 (1) Content Analysis of the Transscripts and Video Tapes 519 (5) Analysis Approach for Qualitative Research 524 (3) Customized Analysis of Qualitative Data 527 (6) Data Interpretation in Qualitative 533 (3) Research Analysis Presentation of Qualitative Analysis Findings 536 (3) Analysis and Interpretation 539 (10) Case Study 542 (7) Part Five Getting Meaning Out of Data and its Application Report Writing and Presentation Introduction 549 (1) A Marketing Research Report 549 (8) Presentation of a Marketing Research Report 557 (1) Ethical Issues in Marketing Research Report Writing 558 (4) Interpretation of Marketing Research Reports Introduction 562 (1) The Marketing Research Report 562 (4) Using Marketing Research 566 (6) Applications of Marketing Research Introduction 572 (1) Marketing Research for Specific Market Situations 573 (6) Marketing Research During Various Product Life Cycle Stages 579 (4) Market Research Models for Effective Marketing Mix 583 (3) Other Applications of Marketing Research 586 (1) Marketing Research and Brand Positioning 587 (4) Research for Market Segmentation 591 (1) Research for Market Forecasting 592 (3) Research for Developing and Evaluating Marketing Strategies 595 (7) Index 602…”

Interviews : an introduction to qualitative research interviewing / par Kvale, Steinar

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Content analysis : an introduction to its methodology / par Krippendorff, Klaus

Managing change : a strategic approach to organisational dynamics par Bernard Burnes

Critical approaches to education policy analysis : moving beyond tradition / par D. Young, Michelle

Table des matières: “….- Preface by Sarah Diem & Michelle D. Young.- Introduction: Critical Approaches to Education Policy Analysis by Michelle D. …”
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Proactive purchasing in the supply chain : the key to world-class procurement / par Burt, David N.

Table des matières: “…Initiate Lease or Contract Post-Award Activities Summary Endnotes Suggested Reading Chapter 9 Purchasing Services Introduction Hidden Opportunities The Statement of Work Four Formats for Statements of Work Planning the Statement of Work Writing the Statement of Work Artificial Intelligence Tips on Writing an Effective Statement of Work Selecting Service Contractors Tips from a Professional The Ideal Services Supplier Pricing Service Contracts Professional Services Technical Services Operating Services Third Party Contracts So, Your Services Contract Is About to Expire Contract Administration Services Purchases and the Internet Construction Services Conventional Method Design and Build, Firm Agreed Price Method Design and Build, Cost-Reimbursable Method Building Team The Owner as a Contractor Construction Purchasing Entails Unique Problems Performance Contracting The Special Case of Contracting Consultants Qualifying the Consultants Summary Endnotes Suggested Reading Chapter 10 Production and Inventory Control Part I: The Fundamentals of Production Planning Modern Production Planning Systems Aggregate Planning and Master Scheduling Material Requirements Planning Capacity Requirements Planning Control of Production Activities Two Management Considerations Evolution of MRP and MRP II Systems Impact on Purchasing and Supply Just-in-Time Production Planning A JIT Illustration JIT's Impact on Purchasing and Supply ERP Systems Radio Frequency Identification System (RFID) Summary Part II: The Functions of Inventories Definition of Inventories Inventory Analysis Inventory Catalog ABC Analysis-The 80-20 Concept Dependent and Independent Demand Costs Associated with Inventories Carrying Costs Acquisition Costs Economic Order Quantity (EOQ) Concept Other Uses of the EOQ Concept The Weaknesses of the EOQ Formula Types of Inventory Control Systems Cyclical or Fixed Order Interval System The Just-in-Time (JIT) Approach Material Requirements Planning (MRP) System Order Point or Fixed Order Quantity System Summary Appendix: The Fundamentals of Inbound Transportation Endnotes Suggested Reading Chapter 11 Demand Management and Logistics The Key to Supply Chain Management The SCM Triangle Evolution to Strategic SCM Strategic Demand Management The Bullwhip Effect Evolution of Strategic Demand Forecasting Demand Forecasting Fundamentals Planning with Time Fences Implications for Supply Management Strategic Logistics Management Logistics Defined The Role of Logistics in Supply Chain Management Eliminate the Warehouse, If Possible Summary Endnotes Suggested Reading Chapter 12 Outsourcing Outsourcing: A Growth Industry Strategic Issues Core Competencies Supplier Dominance The Creation of Strategic Vulnerabilities The Dangers of Vertical Integration Horizontal Integration New Product Development and Outsourcing Lean Manufacturing Tactical Decisions Factors Influencing Make-or-Buy Decisions Cost Considerations Control of Production or Quality Technology Risk and Maturity Unreliable Suppliers Suppliers' Specialized Knowledge and Research Small-Volume Requirements Limited Facilities Work Force Stability Multiple-Source Policy Managerial Control Considerations Procurement and Inventory Considerations Netsourcing The Volatile Nature of the Make-or-Buy Decision Insourcing Dangers of Outsourcing Administration of Make-or-Buy Activities Chief Resource Officer Framework for Outsourcing Executive Level Involvement The Special Disadvantages of Outsourcing Business Processes Summary Endnotes Suggested Reading Chapter 13 Sourcing The Strategic Sourcing Plan Discovering Potential Suppliers Evaluating Potential Suppliers Selecting Suppliers Bidding vs. …”

International law and the use of force : cases and materials par O'Connell, Mary Ellen

Table des matières: “…Introduction v Acknowledgements ix Table Of Cases xxiii PART I. …”