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International marketing / по Cateora, Philip R.

Полный текст
Полный текст

Principles of biomedical ethics по Beauchamp Tom L.

From plan to market : world development report 1996

Manager's guide to marketing, advertising, and publicity / по Callen, Barry

Оглавление: “...Planning-Step by Step; Define a Realistic Business Communications Objective; When to Advertise: The Best of Times, the Worst of Times; What to Advertise: Lead with Your Strong Suit; Integrate All Your Products, Services and Communications; Results: You Can't Manage What You Can't Measure; 12-Step Marketing Planning Process; Manager's Checklist for Chapter 3. 4. ...”

Chain empowerment : supporting African farmers to develop markets

Оглавление: “...Boxes viii Diagrams ix Foreword x Preface xii Acknowledgements xiv List of contributors xv 1 Setting the scene 1 (12) Market liberalization and integration 1 (1) The rise of processors and retailers 2 (1) Declining government involvement in agriculture and rural areas 2 (1) The challenge for smallholder producers 3 (1) Principles of empowering smallholders 4 (3) Pro-poor value chain development 7 (1) Purpose and readership of this book 8 (1) Parts of the book 9 (1) How this book was prepared 10 (3) 2 Introducing value chains 13 (20) Supply chains 14 (1) Supply chains vs value chains 15 (2) Strategies for chain development with small-scale farmers 17 (3) About the matrix 20 (3) Where is best position for farmers? ...”

Managerial economics по Hirschey Mark

Optimizing human capital with a strategic project office : select, train, measure, and reward people for organization success / по Crawford, J. Kent

Оглавление: “...SECTION I: THE NEW PROJECT MANAGEMENT ; The Strategic Project Office: A Catalyst for ; Organizational Change ; Failure: Wake-Up Call and Teacher; Integrating Strategy and Action: Managing the Project Portfolio; People on Projects: A New Look at Project Roles and ; Responsibilities ; Why Is This So Important?...”

Fluency with information technology : skills, concepts & capabilities / по Snyder, Lawrence

Оглавление: “...Watching Others".A Basic Principle: Form Follows Function.Searching Text Using Find.Editing Text Using Substitution.Thinking about Information Technology Abstractly.3. ...”

The Changing environment of international financial markets : issues and analysis /

Оглавление: “...Preface - Notes on the Contributors - PART 1: INTRODUCTION - Introduction; D.K.Ghosh & E.Ortiz - PART 2: EXCHANGE RATES MARKETS - Foreign Exchange Market Efficiency: A Look at London; J.P.Lajaunie, B.L.McManis & A.Naka - Freedom of Free Floating Exchange Rate: Empirical Analysis of Currency Fluctuation Patterns; M.A.Hashmi - PART 3: INTERNATIONAL INTEREST RATES - Statistical Analytical of Eurocurrency and Treasury Interest Rates from 1975 to 1991; C.Maxwell & L.Guin - A Cross-Country Comparison of Consumer Discount Rates; W.V.Weber, J.K.William & M.J.Morey - Interest Rate Parity, Covered Interest Arbitrage and Speculation under Market Imperfection; D.K.Ghosh - PART 4: BALANCE OF PAYMENTS AND INTERNATIONAL RESERVES - An Empirical Test on the Demand for International Reserves; A.N.Islam, M.Khan & M.M.Islam - The United States Current Account Deficit and Net Capital Inflow; E.Y.Lee & M.Szenberg - Balance of Payments Implications of the USSR for its Former Republics and the East European Countries; M.R.Zaman - PART 5: FOREIGN DEBT AND COUNTRY RISK ANALYSIS - Foreign Exchange Dynamics, Debt, and the Peso Problem; D.K.Ghosh - International Lending and Sovereign Debt in the Presence of Agency Costs: The Case of Mexico State University C.A.Erickson & E.Willman - A New Look at Country Risk Analysis: An Analytical Approach to Judgmental Risk Scoring; R.S.Koundinya - Political Risk in Latin American Stock Markets: A Rational Expectations Approach; B.Charmichael, J-C.Cosset & K.P.Fischer - PART 6: CAPITAL MARKETS - A Real Return Test of International Market Efficiency; S.Khaksari & N.Seitz - Risk Management and Corporate Governance in Imperfect Capital Markets; K.P.Fischer, E.Ortiz & A.P.Palasvirta - Structural Changes in the Korean Financial Market; J.Poznanska - An Analysis of Equity Markets of Quotation Systems; G.Duteil & A.Mulugetta - PART 7: TAXES, DISTORTIONS AND INTERNATIONAL BANKING - Economic Integration and Mexican Municipal Finances; A.Cabello - Optimum Distortions in Closed and Open Economies: Some Aspects of the Theory of Second Best; D.K.Ghosh & S.Ghosh - Socio-History of French Banks and Banking: Role Model for Global Banking; I.Finel-Honigman - Offshore Banking Centers: Prospects and Issues; E.N.Roussakis, K.Dandapani & A.J.Prakash - Index...”

Constitutional government and democracy : theory and practice in Europe and America по Friedrich, Carl J.

Оглавление: “...The developmental core: bureaucracy : The elementary or basic aspects of bureaucracy: England ; Bureaucracy in Brandenburg-Prussia ; American colonial bureaucracy ; Functional and behavior aspects ; The differentiation of functions ; Centralization and integration ; The hierarchy ; Discipline and morale ; Qualification and training for office ; Publicity ; Objectivity and impartiality ; Precision and continuity ; Discretion versus secrecy 3. ...”