نتائج البحث - "(strategy OR strategies)"

Business Strategy Business Strategy : An introduction / حسب Campbell, David

Cases and readings in production and operations management /

جدول المحتويات: "…Decision making; linear programming; forecasting; statistical tools for managers; waiting line models; product strategy; process strategy; P/OM strategy; operations layout strategy; human resource strategy; procurement/just-in-time; aggregate planning tactics; materials requirement planning (MRP)/inventory; project management; quality management/quality control; information technology in PO/M; readings - product strategy; process strategy; human resource strategy; procurement/just-in-time materials requirement planning (MRP)/inventory; aggregate planning tactics; quality management/quality control; P/OM strategy.…"

Production and operations management : strategies and tactics / حسب Heizer, Jay

جدول المحتويات: "…Part 2 Strategic decisions in P/OM: product strategy; process strategies; supplement - information technology in P/OM; location strategies; operations layout strategy; human resource strategy; procurement and just-in-time strategies; supplement - learning curves. …"

Strategic management : concepts and cases حسب David, Fred R.

جدول المحتويات: "…Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis…"

Strategic marketing : a guide for developing sustainable competitive advantage / حسب Xavier, M. J.

جدول المحتويات: "…Preface 8 (11) Strategic Marketing: An Effective Tool for Business Planning The Concept of Strategy The Marketing Concept Business Strategy vs Marketing Strategy Strategic Marketing and Marketing Management Strategic Marketing Summary References 11 (37) Scanning the Environment for Scenario Building Major Factors Affecting the Marketing Environment The Global Environment The Domestic Environment Coping with the Turbulent Environment Summary References 48 (29) Researching Markets and the Consumer Base Applications of Marketing Research Marketing Research in India Definition of Terms Steps in the Research Process Summary Appendix 1: Forecasting Techniques Appendix 2: Secondary Data Sources References 77 (58) Identifying the Market Structure and Trends Broad Market Characteristics Market Segments Structural Market Changes Industry Structure Technology Assessment Product Life-cycle Cost Dynamics---The Experience Curve Summary References 135 (28) Understanding the Requirements of Consumers Different Approaches to Study Consumer Behavior A Model of Consumer Behavior Grouping of Consumers Diffusion of Innovation The Consumer Decision-making Process Brand Loyalty Industrial Buying Behavior Checklist for Customer Analysis Internal Customers Summary Appendix: Internal Marketing References 163 (40) Assessing the Capabilities of Competitors Lessons from the Battle of Cannae Different Models of Competition Global Competition Competing through Information Technology Competitive Intelligence Competitive Strategies Summary References 203 (26) Mapping the Competency Profile of the Company Vision Mission Corporate Culture Beliefs Attitudes Core Competence Core Capabilities and Key Resources Strategic Intent Studies of Excellence Corporate Renewal and Revitalization The Learning Organization Summary References 229 (25) Analyzing the Marketing Mix Product Pricing Promotion Distribution Integrated Marketing Mix Analysis Summary References 254 (60) Formulating Strategies for Sustainable Competitive Advantage Strategic Marketing The Three Cs Framework Generic Strategies Growth Strategies Survival Strategies Strategies to Lift Sagging Sales Shotgun Strategy vs Rifle Strategy Strategic Alliances Strategies for Domestic Players Strategies for Global Players Sustainable Competitive Advantage Summary References 314 (36) Brand / Company Index 350 (4) Subject Index 354 (6) About the Author 360…"
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The Management of strategic change /

جدول المحتويات: "…Prahalad -- Technological discontinuities and organization environments / Michael Tushman and Philip Anderson -- Business strategy and strategy change in a hostile environment / Robert M. …"