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ACCA P5 - Advanced Performance Management : Study Text
出版 2016书本目录: “...Book Cover; Title; Copyright; Contents; A note about copyright; Helping you to pass the ONLY P5 Study Text reviewed by the examiner!; Chapter features; Studying P5; 1 What P5 is about; 2 What skills are required?...”
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ACCA P5 - Advanced Performance Management : Study Text
出版 2011书本目录: “...Book Cover; Title; Copyright; Contents; A note about copyright; Helping you to pass the ONLY P5 Study Text reviewed by the examiner!; Chapter features; Studying P5; 1 What P5 is about; 2 What skills are required?...”
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Marketing management in the 21st Century /
出版 2001书本目录: “...SECTION I: MARKETING AND THE FIRM Introduction to Marketing Management 1 (24) The Environmental Imperative 25 (28) The Externally Oriented Firm 53 (32) SECTION II: FUNDAMENTALS FOR STRATEGIC MARKETING Customers 85 (32) Competitions and Complementers 117 (30) SECTION III: THE TASKS OF MARKETING Determine and Recommend Which Markets to Address Identifying Opportunities for Creating Shareholder Value 147 (34) Identify and Target Market Segments Market Segmentation and Targeting 181 (22) Set Strategic Direction Market Strategy: The Integrator 203 (27) Competitive Market Strategies in Introduction and Growth 230 (25) Competitive Market Strategies in Maturity and Decline 255 (18) Managing Brands 273 (35) Design The Marketing Offer Managing the Product Line 308 (27) Developing New Products 335 (28) Integrated Marketing Communications 363 (37) Directing and Managing the Field Sales Effort 400 (27) Distribution Decisions 427 (30) Managing Services and Customer Service 457 (27) Managing Price and Value 484 (32) Secure Support From Other Functions Ensuring the Marketing Offer Is Implemented as Planned 516 (23) Monitor and Control Monitor and Control Execution and Performance 539 (21) SECTION IV: FUTURE DIRECTIONS Marketing and the Internet 560 (32) Postscript 592 (4) Appendix 596 (22) Glossary 618 (2) Publications Cited in the Text 620 (2) Brand/Company Index 622 (8) Subject Index 630...”
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