检索结果 - create competitive
在您的搜寻 Dewey Classification
在您的搜寻 Dewey Classification
在您的搜寻 主题建议
在您的搜寻 主题建议
- Marketing 6
- Strategic planning 6
- Economics 3
- Marketing--Management 3
- Health facilities 2
- Industrial management 2
- Microeconomics 2
- Mission statements 2
- Strategic analysis 2
- Strategic management 2
- Achievement 1
- Administration 1
- Advertising 1
- Business driven technology 1
- Business enterprises--Computer networks 1
- Communication in marketing 1
- Competition 1
- Competition, Unfair 1
- Competitive Behavior 1
- Consumer behavior 1
- Creating innovative organizations 1
- Customer equity 1
- Customer relations--Management 1
- Digital Technology 1
- Dispute resolution (Law) 1
- Economic aspects 1
- Economic competition 1
- Economic development 1
- Economic history 1
- Electronic commerce 1
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Principles of marketing /
出版 2001书本目录: “...Marketing in a changing world: creating customer value and satisfaction Strategic planning and the marketing process The marketing environment Developing marketing opportunities and strategies. ...”
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Marketing management /
出版 2006书本目录: “...Building Strong Brands: Chapter 9 Creating Brand Equity Chapter 10 Crafting the Brand Positioning Chapter 11 Dealing with Competition Part V. ...”
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Marketing management in the 21st Century /
出版 2001书本目录: “...SECTION I: MARKETING AND THE FIRM Introduction to Marketing Management 1 (24) The Environmental Imperative 25 (28) The Externally Oriented Firm 53 (32) SECTION II: FUNDAMENTALS FOR STRATEGIC MARKETING Customers 85 (32) Competitions and Complementers 117 (30) SECTION III: THE TASKS OF MARKETING Determine and Recommend Which Markets to Address Identifying Opportunities for Creating Shareholder Value 147 (34) Identify and Target Market Segments Market Segmentation and Targeting 181 (22) Set Strategic Direction Market Strategy: The Integrator 203 (27) Competitive Market Strategies in Introduction and Growth 230 (25) Competitive Market Strategies in Maturity and Decline 255 (18) Managing Brands 273 (35) Design The Marketing Offer Managing the Product Line 308 (27) Developing New Products 335 (28) Integrated Marketing Communications 363 (37) Directing and Managing the Field Sales Effort 400 (27) Distribution Decisions 427 (30) Managing Services and Customer Service 457 (27) Managing Price and Value 484 (32) Secure Support From Other Functions Ensuring the Marketing Offer Is Implemented as Planned 516 (23) Monitor and Control Monitor and Control Execution and Performance 539 (21) SECTION IV: FUTURE DIRECTIONS Marketing and the Internet 560 (32) Postscript 592 (4) Appendix 596 (22) Glossary 618 (2) Publications Cited in the Text 620 (2) Brand/Company Index 622 (8) Subject Index 630...”
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