检索结果 - Physical contribution system

The information : a history, a theory, a flood / 由 Gleick, James

The science of psychology : an appreciative view / 由 King, Laura A.

书本目录: “...Biological foundations of behavior The nervous system Neurons The neural impulse Synapses and neurotransmitters Neural networks Structures of the brain and their functions Cerebral cortex Cerebral hemispheres and split-brain research Integration of function in the brain The endocrine system Brain damage, plasticity, and repair Brain tissue implants Genetics and behavior Chromosomes, genes, and DNA The Human Genome Project Genes and the environment Psychology's biological foundations and health and wellness Stress and stressors 4. ...”

E-business and e-commerce management : strategy, implementation, and practice 由 Chaffey, Dave

书本目录: “...341 (2) Situation analysis 343 (6) Demand analysis 343 (3) Competitor analysis 346 (2) Intermediary analysis 348 (1) Internal marketing audit 348 (1) Objective setting 349 (5) The online revenue contribution 350 (2) Case Study 8.1 The e-volution of easyJet's online revenue contribution 352 (2) Strategy 354 (5) Market and product positioning 355 (1) Target market strategies 356 (3) Focus on characteristics of new-media marketing communications 359 (6) Tactics 365 (8) Product 366 (1) Price 367 (2) Place 369 (1) Promotion 370 (2) People, Process and Physical evidence 372 (1) Focus on online branding 373 (6) The importance of brand online 377 (2) Actions 379 (2) Control 381 (4) Case Study 8.2 The new Napster changes the music marketing mix 381 (4) Summary 385 (1) Exercises 386 (1) References 387 (2) Further reading 389 (1) Web links 389 (1) Customer relationship management 390 (67) Learning outcomes / Management issues 390 (1) Links to other chapters 390 (1) Introduction 391 (2) Marketing applications of CRM 392 (1) What is e-CRM? ...”