检索结果 - Family planning case quality

Human behavior in the social environment / 由 Rogers, Anissa

书本目录: “...Behavioral Perspectives on Language Development 167 (1) Balancing the Biological and Behavioral Perspectives 168 (1) Emotional Development 169 (1) Motor Development 170 (2) The Individual in Infancy and Early Childhood 172 (5) Attachment 172 (1) Secure Attachments: The Debates 173 (1) Insecure Attachments: The Causes 174 (1) Temperament 174 (2) Other Considerations in Individual Development 176 (1) The Family and Immediate Environment in Infancy and Early Childhood 177 (8) Parenting 178 (1) Grandparenting 179 (2) Siblings 181 (1) Personality Traits and Birth Order 181 (1) Family Size 182 (1) Day Care 182 (2) Child Abuse and Neglect 184 (1) The Larger Social Environment in Infancy and Early Childhood 185 (6) Child Protection 186 (1) Permanency Planning: Foster Care, Adoption, and Family Support 187 (1) Health Care 188 (1) Educational Policy: Head Start 189 (1) Head Start: Current Debates 189 (1) Educational Policy from an Ecological Perspective 190 (1) Conclusion 191 (1) Main Points 191 (1) Exercises: Practicing Social Work 192 (1) Exercises: The Social Work Library 193 (1) Development in Middle Childhood 194 (26) Developmental Milestones in Older Children 194 (3) The Individual in Middle Childhood 197 (6) Intelligence and Intelligence Testing 197 (2) Standardized Intelligence Tests 199 (1) Critiques of Standardized Intelligence Tests 199 (1) Learning Disabilities 200 (1) Attention Deficit Hyperactivity Disorder 201 (2) The Family and Immediate Environment in Middle Childhood 203 (9) Peer Groups in Middle Childhood 203 (1) Play 204 (2) Parental Discipline 206 (1) Discipline in Middle Childhood 206 (1) The Debate over Physical Punishment 207 (1) Separation, Divorce, and Alternative Family Lifestyles 208 (1) Stepfamilies and Blended Families 209 (1) Gay and Lesbian Parents 210 (2) The Larger Social Environment in Middle Childhood 212 (4) The Mass Media 212 (1) The Mass Media and Violence 212 (1) The Mass Media and Physical Inactivity 213 (1) The Educational Context 214 (1) Special Education and the Least Restrictive Environment 214 (1) School Vouchers 215 (1) Conclusion 216 (1) Main Points 217 (1) Exercises: Practicing Social Work 218 (1) Exercises: The Social Work Library 218 (2) Development in Adolescence 220 (35) Developmental Milestones in the Teen Years 221 (6) Physical Development 221 (1) Cognitive Development 222 (2) Theories of Moral Development 224 (1) Kohlberg's Theory of Moral Development 224 (1) Gilligan's Theory of Moral Development 225 (2) The Individual in Adolescence 227 (16) Early and Late Maturation 227 (1) Self-Esteem 228 (2) Eating Disorders 230 (1) Anorexia Nervosa 230 (1) Bulimia Nervosa 230 (2) Sexuality and Sexual Identity Development 232 (1) Sexual Development in Heterosexual Teens 233 (1) Sexual Development in Gay, Lesbian, and Bisexual Teens 234 (2) STDs, HIV, and AIDS 236 (2) Substance Abuse 238 (1) Factors Associated with Substance Abuse 239 (1) Research with Teens: An Ethical Dilemma 240 (1) Suicide 241 (2) The Family and Immediate Environment in Adolescence 243 (2) Peer Groups in Adolescence 243 (1) Teen Pregnancy 244 (1) The Larger Social Environment in Adolescence 245 (7) Runaway and Homeless Teens 245 (2) Deviance, Crime, and Violence 247 (1) Sex Education 248 (1) The Debate over Sex Education 248 (1) A Critique of Sex Education 249 (1) Heterosexism and Homophobia 250 (2) Conclusion 252 (1) Main Points 252 (2) Exercises: Practicing Social Work 254 (1) Exercises: The Social Work Library 254 (1) Development in Early Adulthood 255 (28) Developmental Milestones in Young Adults 256 (1) The Individual in Early Adulthood 257 (7) Mental Illness 257 (1) Schizophrenia: Possible Causes 257 (1) Mental Illness and Social Work Strategies 258 (2) Disability 260 (1) Spirituality 261 (1) Fowler's Theory of Faith Development 262 (2) Incorporating Spirituality into Social Work Practice 264 (1) The Family and Immediate Environment in Early Adulthood 264 (4) Domestic Violence 264 (1) Theories of Domestic Violence 265 (1) Domestic Violence and Social Work 266 (1) Lifestyle Choices 267 (1) The Larger Social Environment in Early Adulthood 268 (11) Sexism 269 (1) Sexism in the Workforce 269 (2) Sources and Theories of Sexism 271 (2) Sexual Harassment 273 (1) Sexual Harassment and Popular Culture 273 (1) Strategies to Prevent Sexual Harassment 274 (1) Civil Rights Laws and Affirmative Action 275 (1) The Affirmative Action Debate 276 (1) Theoretical Bases of Affirmative Action 277 (1) Affirmative Action and Social Work 278 (1) Higher Education 278 (1) Conclusion 279 (1) Main Points 280 (1) Exercises: Practicing Social Work 281 (1) Exercises: The Social Work Library 281 (2) Development in Middle Adulthood 283 (26) Developmental Milestones in Middle Age 284 (4) Physical and Cognitive Developments in Middle Adulthood 284 (2) Levinson's Theory of Adult Development 286 (2) The Individual in Middle Adulthood 288 (6) Menopause 288 (1) Reactions to Menopause: The Psychological Dimension 289 (1) Reactions to Menopause: The Cultural Dimension 289 (1) Carmen's Case Revisited 290 (1) The Male Climacteric 291 (1) Midlife Crisis 291 (2) Chronic Illness and Disease 293 (1) The Family and Immediate Environment in Middle Adulthood 294 (10) Marriage and Love 294 (1) Reasons for Marriage 295 (1) Sternberg's Theory of Love 296 (2) Divorce 298 (1) Remarriage and Other Familial Patterns 298 (1) Adult Children and the Empty Nest Syndrome 299 (1) Other Familial Patterns 299 (1) Social Work with Families 300 (1) Carmen's Case Revisited 301 (1) Retirement 301 (1) Planning for Retirement 302 (1) Theoretical Perspectives on Retirement 303 (1) Retirement and Carmen's Case 303 (1) The Larger Social Environment in Middle Adulthood: Ageism 304 (2) Conclusion 306 (1) Main Points 306 (1) Exercises: Practicing Social Work 307 (1) Exercises: The Social Work Library 308 (1) Development in Late Adulthood 309 Developmental Milestones in Older Adults 310 (10) Physical Changes in Late Adulthood 310 (1) Osteoporosis 311 (1) Loss of Muscle Mass 312 (1) Arthritis 312 (1) Changes in Appearance 313 (1) Hearing-Related Problems 313 (1) Vision-Related Problems 314 (1) Reaction Time and Coordination 315 (1) Social Workers and the Physical Changes of Late Adulthood 315 (1) Psychological Changes 316 (1) Dementia in Late Adulthood 316 (1) Personality and Aging 317 (1) Depression and Suicide in Late Adulthood 318 (2) Social Workers and the Psychological Changes of Late Adulthood 320 (1) The Individual in Late Adulthood 320 (8) Psychosocial Theories of Aging 320 (1) Disengagement Theory 320 (1) Activity Theory 321 (1) Continuity Theory 322 (1) Aging Well 322 (1) Judy's Case Revisited 322 (1) Spirituality and Aging 323 (1) Sexuality in Late Adulthood 324 (1) Gay, Lesbian, Bisexual, and Transgendered Older Adults 325 (1) Grief and Loss 326 (2) The Family and Immediate Environment in Late Adulthood 328 (5) Grandparenting Issues in Late Adulthood 328 (2) Older Adults and Their Caregivers 330 (1) Effects of Caregiving on Caregivers 330 (1) Caregiving and Social Work 331 (1) Elder Abuse and Neglect 332 (1) The Larger Social Environment in Late Adulthood 333 (11) Long-Term and Alternative Care 333 (2) Managed Care and LTC Insurance 335 (1) Housing Options 335 (1) Judy's Case Revisited 336 (1) Poverty and Older Adults 337 (1) Policies Linked to Services for Older Adults 338 (1) Social Security 338 (1) Older Americans Act 338 (3) Medicare 341 (1) Medicaid 342 (1) End-of-Life Considerations 342 (2) Conclusion 344 (1) Main Points 344 (2) Exercises: Practicing Social Work 346 (1) Exercises: The Social Work Library 346 References 1 (1) Credits 1 (1) Glossary/Index 1...”

A preface to marketing management / 由 Peter, J. Paul

书本目录: “...3 (1) What Is Strategic Planning? 4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242...”

Business law 由 Keenan, Denis

书本目录: “...414 (1) Consumer Protection Institutions 414 (5) Different Approaches to Consumer Protection 419 (3) Consumer Protection Case Study - Package Holidays 422 (6) Enforcing Consumer Rights 428 (2) Self-Test Questions/Activities 430 (1) Specimen Examination Questions 430 (1) Website References 431 (4) PART 4 BUSINESS RESOURCES Business Property 435 (34) Learning Objectives 435 (1) Generally 435 (1) Fixtures and Fittings 435 (1) The Lease 436 (1) Pure Personalty and Chattels Real 436 (1) Pure Personalty - Choses in Possession and Choses in Action 437 (1) Easements and Profits 437 (1) Securities 438 (1) A Licence 438 (1) Access to land 439 (1) Restrictive Covenants 440 (1) Legal Estates in Land 441 (2) The Rights and Duties of an Occupier of Land 443 (3) Intellectual Property and its Protection 446 (12) Data Protection 458 (6) Computer Misuse 464 (1) Freedom of Information 464 (1) Self-Test Questions/Activities 465 (1) Specimen Examination Questions 466 (1) Website References 466 (3) Employing Labour 469 (120) Learning Objectives 469 (1) Employer and Employee 469 (2) Independent Contractors - Self-Employment 471 (1) The Contract of Employment 472 (8) The Contract of Employment: Special Situations 480 (3) Rights and Duties of the Parties to the Contract 483 (6) Family-Friendly Provisions 489 (32) Health and Safety at Work 521 (18) Discrimination 539 (17) Disability Discrimination 556 (4) Termination of the Contract of Employment 560 (12) Discriminatory Dismissal 572 (1) Redundancy 572 (5) Other Methods of Termination of the Contract of Service 577 (6) Rights and Remedies on Dismissal 583 (3) Self-Test Questions/Activities 586 (1) Specimen Examination Questions 587 (1) Website References 588 (1)...”