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  1. 1

    Marketing management : a customer-oriented approach Clow Kenneth E.

    出版 2010
    书本目录: “...The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions...”
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  2. 2

    Empowering the customer : the citizen in public sector reform / Ayeni, Victor

    出版 2000
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