检索结果 - (((((strategic OR strategies) management) OR (practical management))) OR (prentice management))
在您的搜寻 Dewey Classification
在您的搜寻 Dewey Classification
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在您的搜寻 主题建议
- Management 159
- Strategic planning 103
- Industrial management 76
- Marketing 61
- Personnel management 54
- Production management 40
- Management information systems 32
- Marketing management 29
- Project management 27
- Business planning 26
- Leadership 25
- Managerial accounting 25
- Business logistics 23
- Organizational change 21
- Database management 20
- Marketing Management 20
- Business 19
- Organizational behavior 19
- Strategic management 18
- Entrepreneurship 17
- Information technology 17
- Decision making 15
- Supply chain 15
- Corporations 14
- Organization 14
- Public administration 14
- strategic management 14
- Personnel Management 13
- Finance 12
- Marketing research 12
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Strategic supply management : principles, theories and practice /
出版 2008主题: “...Strategic planning....”
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Corporate strategic planning : a practical guide for managers
出版 1999主题: “...Management Planning Mzumbe University...”
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Marketing management and strategy
出版 2002书本目录: “...About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? ...”
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Managing Change : A strategic approach to organizational dynamics
出版 2004主题: “...management change-strategy...”
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Strategic Management: Resources-planning-cost efficiency-goals/
出版 1993主题: “...strategy-management...”
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Exploring corporate strategy /
出版 1993主题: “...Business planning | Strategic planning | Strategic management...”
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