Результаты поиска - transformation services

Quantum leadership : a resource for health care innovation / по Porter-O'Grady, Timothy

E-business and e-commerce management : strategy, implementation, and practice по Chaffey, Dave

Оглавление: “...393 (5) Benefits of e-CRM 394 (1) Permission marketing 395 (2) Customer profiling 397 (1) Conversion marketing 398 (2) The online buying process 400 (3) Differences in buyer behaviour in target markets 400 (1) Differences between B2C and B2B buyer behaviour 401 (2) Customer acquisition management 403 (1) Focus on marketing communications for customer acquisition 403 (21) The characteristics of interactive marketing communications 404 (3) Assessing marketing communications effectiveness 407 (3) Online marketing communications 410 (14) Customer retention management 424 (9) Personalization and mass customization 426 (2) Online communities 428 (2) Techniques for managing customer activity and value 430 (2) Lifetime value modelling 432 (1) Focus on excelling in e-commerce service quality 433 (3) Improving online service quality 433 (3) Customer extension 436 (7) Advanced online segmentation and targeting techniques 437 (6) Technology solutions for CRM 443 (6) Types of CRM applications 444 (1) Integration with back-office systems 445 (1) The choice of single-vendor solutions or a more fragmented choice 445 (1) Data quality 446 (1) Case Study 9.1 Tesco.com increases product range and uses triggered communications to support CRM 447 (2) Summary 449 (1) Exercises 449 (2) References 451 (2) Further reading 453 (1) Web links 453 (4) Part 3 IMPLEMENTATION Change management 457 (42) Learning outcomes / Management issues 457 (1) Links to other chapters 457 (1) Introduction 458 (1) The challenges of e-business transformation 458 (5) The challenge of sell-side e-commerce implementation 460 (3) Different types of change in business 463 (5) Case Study 10.1 Smoothing the workflow through business process management 467 (1) Planning change 468 (5) The imperative for project governance? ...”

Robots in academic libraries : advancements in library automation /

Оглавление: “...-- Chatbots : automating reference in public libraries -- Managing automated storage in the 21st century library -- Developing automation in academic libraries in Brazil -- Transforming technical services : maximizing technology to minimize risk -- Empires of the future : libraries, technology, and the academic environment -- Lending and borrowing library materials : an overview of automation in the changing technology landscape....”

Foundations of library and information science / по Rubin, Richard E.

Оглавление: “...The knowledge infrastructure -- From past to present : the history and mission of libraries -- The library as an institution : an organizational perspective -- Transforming the library : the impact and implications of technology -- Library and information science : an evolving profession -- The organization of knowledge : techniques and issues -- Information science : a service perspective -- Information policy : stakeholders and agendas -- Intellectual freedom -- The values and ethics of library and information science -- Appendix A. ...”

Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 /

Оглавление: “...Think globally, act locally-manage multiculturally Angels Massisimo Glimpses of the "marketing library and information services" Dinesh K. Gupta The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars Barbara I. ...”

Taking sides : clashing views on controversial issues in teaching and educational practice

Оглавление: “...Can Web-based learning transform the classroom? Is the traditional approach to American history too exclusionary? ...”