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Re-thinking sexualities in Africa /

Introduction to business statistics по Weiers, Ronald M.

Оглавление: “...Nonparametric Methods Introduction Wilcoxon Signed Rank Test for One Sample Wilcoxon Signed Rank Test for Comparing Paired Samples Wilcoxon Rank Sum Test for Comparing Two Independent Samples Kruskal-Wallis Test for Comparing More Than Two Independent Samples Friedman Test for the Randomized Block Design Other Nonparametric Methods Summary Part 5: REGRESSION, MODEL BUILDING, AND TIME SERIES 15. ...”

Business law по Keenan, Denis

Оглавление: “...Guided Tour xii Preface xv Legal Study Skills xvi Case Names, Citations and Law report Abbreviations xix Acknowledgements xxii Table of Cases xxiii Table of Statutes xxxvi Table of Statutory instruments xxxix Table of European and other Legislation xlii PART 1: INTRODUCTION TO LAW The Nature of Law 3 (10) Learning Objectives 3 (1) Classification of Law 3 (3) The Common Law 6 (1) Equity 7 (1) Some Basic Principles of Legal Liability 8 (1) Law of Property 9 (1) Self-Test Questions/Activities 10 (1) Specimen Examination Questions 10 (1) Website References 11 (2) Law Making 13 (34) Learning Objective 13 (1) Causes of Legal Change 13 (1) Legal Change and the Changing World 13 (2) Law Reform 15 (1) The Sources of Legal Change 15 (1) Law-Making Processes 16 (9) European Community Law 25 (14) Human rights 39 (5) Self-test questions/Activities 44 (1) Specimen examination questions 44 (1) Website References 45 (2) Resolving Disputes 47 (28) Learning Objectives 47 (1) Legal Services 47 (1) The Legal Profession 47 (2) Other Legal Personnel 49 (1) Other Sources of Information and Advice 50 (1) Methods of Dispute Settlement: the Courts 51 (1) Criminal Courts 52 (6) Civil Courts 58 (6) Other Important Courts 64 (1) Tribunals 65 (2) Alternative dispute resolution 67 (2) Ombudsmen 69 (1) Regulators 69 (1) Self-test questions/activities 69 (2) Specimen examination questions 71 (1) Website References 71 (4) PART 2: BUSINESS ORGANISATIONS Classification and Survey of Types of Business Organisation 75 (26) Learning Objectives 75 (1) Classification of Business Organisations 75 (3) Natural and Juristic Persons 78 (2) Survey of Types of Business Organisations: Advantages and Disadvantages 80 (1) Commencement of Business 80 (1) Raising Business Finance - Generally 81 (1) Raising Business finance - Securities 82 (1) Charges 82 (2) Guarantees 84 (1) Mortgages 85 (2) Mortgages of Personal property 87 (1) Mortgages of Choses in action 88 (1) Liability of the Proprietors 88 (1) Continuity 89 (1) Publicity and External Control of the undertaking 90 (2) Taxation and National Insurance 92 (4) Planning 96 (2) Self-Test Questions/Activities 98 (1) Specimen Examination Questions 99 (1) Website references 99 (2) Non-Corporate Organisations-Sole Traders and Partnerships 101 (52) Learning Objectives 101 (1) The Sole Trader 101 (1) Formation of the Business 101 (2) Dissolution 103 (1) Debt Recovery 103 (2) Bankruptcy procedure - generally 105 (1) The Petition 106 (1) Schemes of Arrangement Under the Deeds of Arrangement Act 1914 106 (1) The Interim Order and Voluntary Arrangement under the Insolvency Act 1986 107 (1) The Effect of a Bankruptcy order - generally 108 (1) Committee of Creditors 109 (1) The Public Examination 110 (1) The Family Home 110 (1) Proof of Debt 111 (1) Mutual dealings - Set off 111 (1) Carrying on the Business and Disclaimer 111 (1) Transactions at an Undervalue and Preferences 111 (2) Payment of the Creditors - Preferential payments 113 (1) Protection of Employees 113 (1) Trade Creditors 114 (1) Deferred Creditors 114 (1) Discharge of the Bankrupt 114 (1) The Ordinary Partnership 115 (1) Definition and Nature of a Partnership 115 (3) The Sharing of Profits as evidence of Partnership 118 (1) Types of Partners 119 (2) Membership of the Firm 121 (1) The Firm and the Firm name 122 (1) The Relationship Between Partners and Outsiders 123 (1) Partners' Powers 123 (3) Liability of Incoming and Outgoing Partners 126 (2) Relationship of Partners Within the Partnership 128 (5) Dissolution 133 (5) Ordinary Limited Partnerships 138 (1) Limited Liability Partnerships 139 (4) Reform: A Partnership With Legal Personality 143 (2) Model Form of Ordinary (or Unlimited) Partnership Deed 145 (5) Self-Test Questions/Activities 150 (1) Specimen Examination Questions 151 (1) Website References 152 (1) Companies 153 (60) Learning Objectives 153 (1) Types of Registered Companies 153 (1) Public and Private Companies 154 (1) Formation 155 (1) Pre-Incorporation Contracts 156 (2) The Company's Constitution 158 (6) Articles of Association 164 (4) Financing the Company 168 (5) The Issue of Shares and Debentures 173 (1) Procedures for Issuing Shares to the Public 174 (1) Regulation of the Securities Market and of Admission to it 175 (1) Offers of Unlisted Securities 176 (1) The Remedy of Rescission 177 (1) Membership 177 (2) Meetings, Resolutions and Annual Return 179 (4) Protection of Minority Interests 183 (2) Directors and Secretary 185 (8) Powers of Directors 193 (3) Company Insolvency and Corporate Rescue 196 (1) Liquidation 197 (3) Alternatives to Liquidation: Company Rescue Procedures 200 (1) Administration 201 (6) Self-test Questions/Activities 207 (1) Specimen Examination Questions 208 (1) Website References 208 (5) PART 3 BUSINESS TRANSACTIONS Introduction to the Law of Contract 213 (60) Learning Objectives 213 (1) Business Contracting - generally 213 (1) Nature of a Contract 214 (1) Types of Contract 214 (1) Essentials of a Valid Contract 215 (24) Genuineness of Consent 239 (1) Mistake 239 (4) Misrepresentation 243 (3) Rescission 246 (2) Duress and Undue Influence Legality 248 (3) Competition Policy 251 (6) Discharge of Contracts 257 (4) Remedies 261 (6) Limitation of Actions 267 (1) Self-Test Questions/Activities 268 (3) Specimen Examination Questions 271 (1) Website References 272 (1) Types of Business Contract 273 (14) Learning Objectives 273 (1) Contracts for the Supply of Goods 273 (2) Contracts of Bailment 275 (1) Employment Contracts 275 (1) Contracts of Agency 275 (4) Contracts Concerning Land 279 (1) Contracts form Financial Services 279 (1) Standard form Contracts 280 (4) Self-test Questions/Activities 284 (1) Specimen Emamination Questions 284 (1) Website References 285 (2) The Terms of Business Contracts 287 (22) Learning Objectives 287 (1) Certainty of Terms 287 (2) Puffs, Representations and Terms 289 (1) Types of Contractual Terms 290 (1) Express and implied Terms 291 (2) Exemption Clauses-the Law 293 (5) Unfair Contract Terms Act 1977 298 (5) Unfair Terms in Consumer Contracts Regulations 1999 303 (2) Reform 305 (1) Fair Trading Act 1973 306 (1) Self-test Questions/Activities 306 (1) Specimen Examination Questions 307 (1) Website References 308 (1) Contracts for the Supply of Goods and Services 309 (30) Learning Objectives 309 (1) Sale of Goods 310 (1) Definition 310 (1) Formation 310 (1) The Implied Terms 310 (6) Transfer of Property in the Goods 316 (3) Sale by a Person Who is not the Owner 319 (3) Reform of the Law Relating to Transfer of Title Contained in SS 21-26 of the Sale of Goods Act 1979 322 (1) Performance of the Contract 323 (3) Remedies 326 (3) Supply of Goods and Services 329 (1) Implied Terms in Contracts for the Supply of Goods (Part I) 330 (1) Implied Terms in Contracts for the Supply of Services (Part II) 331 (1) Manufacturer's Liability in Contract 332 (3) Reform and Guarantees 335 (1) Self-test Questions/Activities 335 (2) Specimen Examination Questions 337 (1) Website References 337 (2) Business and the Law of Tort 339 (26) Learning Objectives 339 (1) Tortious Liability 339 (1) Basis of Tortious Liability 339 (1) Proof of Damage 340 (1) Causation 340 (1) Defences 341 (3) Remedies 344 (1) Limitation of Actions 344 (1) Specific Torts Relevant to Business 345 (2) Defective Goods 347 (5) Defective Services - generally 352 (2) Lawyers 354 (1) Accountants and Auditors 354 (2) Valuers and Surveyors 356 (1) Other torts Relevant to Business 357 (2) Rule in Rylands v Fletcher 359 (3) Self-test Questions/Activities 362 (1) Specimen Examination Questions 362 (1) Website References 363 (2) Criminal Liability in Business 365 (26) Learning Objectives 365 (1) Criminal Law and the Supplier of Goods and Services 365 (1) Misdescription of Goods and Services 366 (4) Reform of the Trade Descriptions Act 1968 370 (1) Misleading Price Indications 371 (2) Product Safety 373 (3) Safety and Quality of Food 376 (2) Other Criminal Liability for the Supply of Goods and Services 378 (1) Criminal Liability - generally 378 (1) Other Crimes Relevant to Business 379 (5) Stock Exchange Frands 384 (4) Self-Test Questions/Activities 388 (1) Specimen Examination Questions 389 (1) Website References 390 (1) Credit 391 (22) Learning Objectives 391 (1) Types of Credit 392 (7) Consumer Credit Act 1974 399 (12) Agreements Covered by the Act 400 (2) Licensing of Credit and Hire Businesses 402 (1) Seeking Business 403 (1) Signing Credit or Hire Agreements 404 (1) Cancellation 405 (1) Credit Reference Agencies 405 (1) Liability of the Supplier and Creditor 406 (2) Termination and Default 408 (3) Self-test Questions/Activities 411 (1) Specimen Examination Questions 412 (1) Website References 412 (1) Consumer Protection 413 (22) Learning Objectives 413 (1) Who is a Consumer? ...”

A practical approach to using statistics in health research : from planning to reporting / по Mackridge, Adam

Оглавление: “...Kruskal-Wallis Chapter 12. McNemar's test Chapter 13. Paired t-test Chapter 14. Wilcoxon signed rank test Chapter 15. ...”

Cases on electronic records and resource management implementation in diverse environments /

Оглавление: “...Krueger, Clarion University of Pennsylvania, USA -- Choosing and implementing an open-source ERMS / Daniel Stafford, Kutztown University of Pennsylvania, USA ; Robert Flatley, Kutztown University of Pennsylvania, USA -- ERMS druthers / Cynthia Snell, Columbia College, USA -- system -- The legal and ethical considerations in the implementation of electronic health records / Karen Ervin, Pennsylvania Hospital Librarian, USA -- Implementation of electronic records in a medical practice setting / Jami M. Clark, Seneca Medical Center, LLC, USA -- Case study : transitioning from print to online-only resources : the experience of a medium-sized healthcare organization library / Ann Glusker, Medical Librarian, USA ; Elisa Hoelscher, Web Developer/Content Specialist, USA -- Access to scholarly information across disciplines, languages, and alphabets / YooJin Ha, Clarion University of Pennsylvania, USA -- Conceptual framework of functional requirements for the management of electronic court records in the Superior Court of Malaysia / Nurussobah Hussin, Universiti Teknologi MARA, Malaysia ; Rusnah Johare, Universiti Teknologi MARA, Malaysia -- Digital file of the legislative proposal : a case study on applying the InterPARES Project guidelines in the Brazilian Chamber of Deputies / Vanderlei Batista dos Santos, Chamber of Deputies, Brazil ; Daniela Francescutti Martins Hott, Chamber of Deputies, Brazil ; Luís Marcelo de Oliveira Braz, Chamber of Deputies, Brazil -- NARA : a digitization case study / Kristen Cissne, Fox Rothschild LLP, USA -- The preservation of electronic records : decision acts signed by the department heads / Sabrina Catani, Province of Forlì-Cesena, Italy -- Electronic records management at a federally-funded research and development center / Susan M. ...”

Statistics / по Spiegel, Murray R.

Оглавление: “...Nonparametric tests -- The sign test -- The Mann-Whitney U test -- The Kruskal-Wallis H test -- The H test corrected for ties -- The Runs test for randomness -- Spearman's rank correlations -- 18. ...”
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Project management : achieving project bottom-line succe / по Pinkerton, William J.

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Database systems : an application-oriented approach по Kifer, Michael

Оглавление: “...Embedded SQLMore on Integrity ConstraintsDynamic SQLJDBC and SQLJODBCComparisonBibliographic NotesExercises PART THREE Optimizing DBMS Performance Chapter 9 Physical Data Organization and IndexingDisk OrganizationHeap FilesSorted FilesIndicesMultilevel IndexingHash IndexingSpecial-Purpose IndicesTuning Issues: Choosing Indices for an ApplicationBibliographic NotesExercises Chapter 10 The Basics of Query ProcessingOverview of Query ProcessingExternal SortingComputing Projection, Union, and Set DifferenceComputing SelectionComputing JoinsMultirelational JoinsComputing Aggregate FunctionsBibliographic NotesExercises Chapter 11 An Overview of Query OptimizationQuery Processing ArchitectureHeuristic Optimization Based on Algebraic EquivalencesEstimating the Cost of a Query Execution PlanEstimating the Size of the OutputChoosing a PlanBibliographic NotesExercises Chapter 12 Database TuningDisk CachesTuning the SchemaTuning the Data Manipulation LanguageToolsManaging Physical ResourcesInfluencing the OptimizerBibliographic NotesExercises PART FOUR Advanced Topics in Databases Chapter 13 Relational Calculus, Visual Query Languages, and Deductive DatabasesTuple Relational CalculusUnderstanding SQL through Tuple Relational CalculusDomain Relational Calculus and Visual Query LanguagesVisual Query Languages: QBE and PC DatabasesThe Relationship between Relational Algebra and the CalculiDeductive DatabasesBibliographic NotesExercises Chapter 14 Object DatabasesLimitations of the Relational Data ModelObject Databases versus Relational DatabasesThe Conceptual Object Data ModelObjects in SQL:1999 and SQL:2003The ODMG StandardCommon Object Request Broker ArchitectureBibliographic NotesExercises Chapter 15 XML and Web DataSemistructured Data Overview of XMLXML SchemaXML Query LanguagesBibliographic NotesExercises Chapter 16 Distributed DatabasesThe Application Designer's View of the DatabaseDistributing Data among Different DatabasesQuery Planning StrategiesBibliographic NotesExercises Chapter 17 OLAP and Data MiningOLAP and Data Warehouses-Old and NewA Multidimensional Model for OLAP ApplicationsAggregationROLAP and MOLAPImplementation IssuesPopulating a Data WarehouseData Mining TasksMining AssociationsClassification and Prediction Using Decision TreesClassification and Prediction Using Neural NetsClusteringBibliographic NotesExercises PART FIVE Transaction Processing Chapter 18 ACID Properties of TransactionsConsistencyAtomicityDurabilityIsolationThe ACID PropertiesBibliographic NotesExercises Chapter 19 Models of TransactionsFlat TransactionsProviding Structure within a TransactionStructuring an Application as Multiple TransactionsBibliographic NotesExercises Chapter 20 Implementing IsolationSchedules and Schedule EquivalenceRecoverability, Cascaded Aborts, and StrictnessModels for Concurrency ControlA Strategy for Immediate-Update Pessimistic Concurrency ControlsDesign of an Immediate-Update Pessimistic Concurrency ControlObjects and Semantic CommutativityAtomicity, Recoverability, and Compensating OperationsIsolation in Structured Transaction ModelsOther Concurrency ControlsBibliographic NotesExercises Chapter 21 Isolation in Relational DatabasesConflicts in a Relational DatabaseLocking and the SQL Isolation LevelsGranular Locking: Intention Locks and Index LocksTuning TransactionsMultiversion Concurrency ControlsBibliographic NotesExercises Chapter 22 Atomicity and DurabilityCrash, Abort, and Media FailureImmediate-Update Systems and Write-Ahead LogsRecovery in Deferred-Update SystemsRecovery from Media FailureBibliographic NotesExercises PART SIX Distributed Applications and the Web Chapter 23 Architecture of Transaction Processing SystemsTransaction Processing in a Centralized SystemTransaction Processing in a Distributed SystemThe TP Monitor: An OverviewThe TP Monitor: Global Atomicity and the Transaction ManagerThe TP Monitor: Remote Procedure CallThe TP Monitor: Peer-to-Peer CommunicationThe TP Monitor: Event CommunicationStorage ArchitecturesTransaction Processing on the InternetWeb Application Servers-J2EEBibliographic NotesExercises Chapter 24 Implementing Distributed TransactionsImplementing the ACID PropertiesAtomic TerminationTransfer of CoordinationDistributed DeadlockGlobal SerializationWhen Global Atomicity Cannot Be GuaranteedReplicated DatabasesDistributed Transactions in the Real WorldBibliographic NotesExercises Chapter 25 Web ServicesThe Basic IdeaWeb BasicsHypertext Transfer ProtocolSOAP: Message PassingWSDL: Specifying Web ServicesBPEL: Specifying Business ProcessesUDDI: Publishing and Discovering Information about ServicesWS-Coordination: Transactional Web ServicesBibliographic NotesExercises Chapter 26 Security and Electronic CommerceAuthentication, Authorization, and EncryptionEncryptionDigital SignaturesKey Distribution and AuthenticationAuthorizationAuthenticated Remote Procedure CallElectronic CommerceThe Secure Sockets Layer Protocol: CertificatesPassport: Single Sign-OnKeeping Credit Card Numbers PrivateThe Secure Electronic Transaction Protocol: Dual SignaturesGoods Atomicity, Certified Delivery, and EscrowElectronic Cash: Blind SignaturesSecurity in XML-Based Web ServicesBibliographic NotesExercises BibliographyIndexAppendices, available on the Web A An Overview of Transaction ProcessingIsolationAtomicity and DurabilityImplementing Distributed TransactionsBibliographic NotesExercises B Requirements and SpecificationsSoftware Engineering MethodologyThe Requirements Document for the Student Registration SystemRequirements Analysis-New IssuesSpecifying the Student Registration SystemThe Specification Document for the Student Registration System: Section IIIThe Next Step in the Software Engineering ProcessBibliographic NotesExercises C Design, Coding, and TestingThe Design ProcessTest PlanProject PlanningCodingIncremental DevelopmentThe Project Management PlanDesign and Code for the Student Registration SystemBibliographic NotesExercises...”

International law and the use of force : cases and materials по O'Connell, Mary Ellen

Оглавление: “...Condemns Attack, Urges United Action 29 (1) Iraq-Kuwait 29 (3) UN Security Council 2933rd meeting, 6 Aug 1990 32 (3) UN Security Council Resolution 661 (1990) 35 (1) Address to the Nation Announcing the Deployment of United States Armed Forces to Saudi Arabia 36 UN Security Council Resolution 678 (1990) 35 (1) Address to the Nation Announcing the Deployment of United States Armed Forces to Saudi Arabia 36 (2) UN Security Council Resolution 678 (1990) 38 (1) Amnesty International, Iraq/Occupied Kuwait Human Rights Violations Since 2 August, December 19, 1990 39 (2) Baker, Aziz Describe Six Hours of Talking Past Each Other 41 (1) U.S. and Allies Open Air War on Iraq, Bomb Baghbad and Kuwaiti Targets; ``No Choice'' but Force, Bush Declares 41 (1) Bush Calls Halt to Allied Offensive: Declares Kuwait Free, Iraq Beaten; Sets Stiff Terms for Full Cease-Fire 42 (1) UN Security Council Resolution 686 (1991) 43 (3) UN Security Council Resolution 687 (1991) 46 (4) UN Security Council Resolution 688 (1991) 50 (1) The US-Led Invasion of Iraq (2003) 51 (41) Address to the United Nations General Assembly in New York City 52 (3) UN Security Council, 4644th meeting, 8 Nov 2002 55 (7) UN Security Council Resolution 1441 (2002) 62 (3) UN Security Council 4707th meeting, 14 Feb 2003 65 (2) Annan Says U.S. ...”

Integrated advertising, promotion, and marketing communications по Clow, Kenneth E.

Оглавление: “...Preface xix PART 1 THE IMC FOUNDATION 1 (116) Integrated Marketing Communications 2 (22) Ron Jon Surf Shop: IMC and Brand Building Go to the Beach 2 (2) Overview 4 (2) Communication and IMC Programs 6 (2) Integrated Marketing Communications 8 (1) An Integrated Marketing Communications Plan 9 (1) IMC Components and the Design of this Book 10 (1) The IMC Foundation 10 (3) Advertising Tools 11 (1) IMC Media Tools 11 (1) Promotional Tools 11 (1) Integration Tools 12 (1) Refining the IMC Program 12 (1) The Value of IMC Plans 13 (4) Information Technology 13 (1) Changes in Channel Power 14 (1) Increases in Competition 15 (1) Brand Parity 16 (1) Integration of Information 16 (1) Decline in the Effectiveness of Television Advertising 17 (1) International Implications 17 (7) Corporate Image and Brand Management 24 (32) Gucci: One Strong Brand Works with Others 24 (1) Overview 25 (1) Corporate Image 26 (4) Components of a Corporate Image 26 (1) The Role of a Corporate Image---Consumer Perspective 27 (1) The Role of a Corporate Image--- Business-to-Business Perspective 28 (1) The Role of a Corporate Image---Company Perspective 29 (1) Promoting the Desired Image 30 (2) Creating the Right Image 30 (1) Rejuvenating an Image 31 (1) Changing an Image 31 (1) Corporate Name 32 (1) Corporate Logos 33 (1) Branding 34 (1) Developing a Strong Brand Name 34 (1) Brand Equity 35 (3) Steps to Building Brand Equity 36 (1) Measuring Brand Equity 37 (1) Brand Extensions and Flanker Brands 38 (2) Co-Branding 40 (1) Private Brands 41 (2) Packaging 43 (2) New Trends in Packaging 44 (1) Labels 45 (1) Positioning 45 (3) Other Elements of Positioning 47 (1) Ethical Issues in Brand Management 48 (1) International Implications 49 (7) Buyer Behaviors 56 (32) Apple's iPhone: Dialing Up New Customers 56 (2) Overview 58 (1) Consumer Purchasing Process 58 (1) Information Search 59 (7) Internal Search 59 (1) External Search 59 (2) Consumer Attitudes 61 (2) Consumer Values 63 (1) Cognitive Mapping 64 (2) Evaluation of Alternatives 66 (3) The Evoked Set Method 66 (1) The Multiattribute Approach 67 (1) Affect Referral 68 (1) Trends in the Consumer Buying Environment 69 (3) Age Complexity 69 (1) Gender Complexity 69 (1) Individualism 69 (1) Active, Busy Lifestyles 70 (1) Cocooning 70 (1) Changes in Family Units 71 (1) Pleasure Pursuits 71 (1) Health Emphasis 71 (1) Business-to-Business Buyer Behavior 72 (1) Factors Affecting Members of Business Buying Centers 73 (2) Organizational Influences 73 (1) Individual Factors 73 (2) Types of Business-to-Business Sales 75 (1) The Business-to-Business Buying Process 76 (2) Identification of Needs 76 (1) Establishment of Specifications 77 (1) Identification of Vendors 77 (1) Vendor Evaluation 77 (1) Vendor Selection 78 (1) Negotiation of Terms 78 (1) Postpurchase Evaluation 78 (1) Dual Channel Marketing 78 (2) International Implications 80 (8) Promotions Opportunity Analysis 88 (29) PETsMART: It's a Dog's Life (which ain't half bad) 88 (2) Overview 90 (1) Promotions Opportunity Analysis 90 (1) Communication Market Analysis 91 (26) Competitors 91 (1) Opportunities 91 (1) Target Markets 92 (1) Customers 92 (1) Product Positioning 93 (1) Establishing Marketing Communications Objectives 93 (1) Establishing a Communications Budget 94 (2) Types of Budgets 96 (1) The Percentage of Sales Method 96 (1) The Meet-the-Competition Method 97 (1) The ``What We Can Afford'' Method 97 (1) The Objective and Task Method 97 (1) Payout Planning 97 (1) Quantitative Models 98 (1) Budgeting Expenditures 98 (1) Preparing Promotional Strategies 99 (1) Matching Tactics with Strategies 100 (1) Market Segmentation 101 (1) Market Segmentation by Consumer Groups 101 (1) Segments Based on Demographics 102 (2) Psychographics 104 (1) Segments Based on Generations 105 (1) Segmentation by Geographic Area 106 (1) Geodemographic Segmentation 106 (1) Benefit Segmentation 107 (1) Usage Segmentation 107 (1) Business-to-Business Segmentation 108 (1) Segmentation by Industry 108 (1) Segmentation by Size 109 (1) Segmentation by Geographic Location 109 (1) Segmentation by Product Usage 109 (1) Segmentation by Customer Value 110 (1) International Implications 110 (7) PART 2 IMC ADVERTISING TOOLS 117 (90) Advertising Management 118 (1) The Anatomy of a Perfect Pushup 118 (1) Overview 119 (2) Overview of Advertising Management 121 (1) Advertising and the IMC Process 121 (1) Choosing an Advertising Agency 122 (1) Decision Variables 123 (1) External Advertising Agencies 124 (1) Choosing an Agency 125 (1) Goal Setting 125 (1) Selection Criteria 125 (2) Reference Requests 127 (1) Creative Pitch 127 (1) Agency Selection 128 (1) Advertising Planning and Research 129 (1) The Roles of Advertising Account Executives 130 (1) The Roles of Creatives 130 (1) Advertising Campaign Management 131 (1) Communication Market Analysis 131 (1) Advertising Goals 132 (1) Building Brand Image 132 (1) Providing Information 133 (1) Persuasion 133 (1) Supporting Marketing Efforts 133 (1) Encouraging Action 134 (1) The Advertising Budget 134 (1) Media Selection 135 (1) The Creative Brief 135 (1) The Objective 135 (1) The Target Audience 136 (1) The Message Theme 137 (1) The Support 137 (1) The Constraints 137 (1) International Implications 138 (8) Advertising Design: Theoretical Frameworks and Types of Appeals 146 (30) Ecko Enterprises: Dressing the Hip Hop World and Beyond 146 (2) Overview 148 (1) The Creative Brief 148 (1) Advertising Theory 149 (4) Hierarchy of Effects 149 (1) Means-End Theory 150 (1) Leverage Points 151 (1) Verbal and Visual Images 152 (1) Types of Advertising Appeals 153 (14) Fear 154 (1) Humor 155 (2) Sex 157 (5) Musical Appeals 162 (2) Rational Appeals 164 (1) Emotional Appeals 165 (2) Scarcity Appeals 167 (1) The Structure of an Advertisement 167 (2) International Implications 169 (7) Advertising Design: Message Strategies and Executional Frameworks 176 (31) Dove's Social and Fashion Advertising 176 (1) Overview 177 (1) Message Strategies 178 (5) Cognitive Strategies 178 (3) Affective Strategies 181 (1) Conative Strategies 182 (1) Executional Frameworks 183 (5) Animation 183 (1) Slice-of-Life 184 (1) Dramatization 185 (1) Testimonials 185 (1) Authoritative 186 (1) Demonstration 186 (1) Fantasy 187 (1) Informative 188 (1) Sources and Spokespersons 188 (6) Source Characteristics 190 (2) Matching Source Types and Characteristics 192 (2) Creating an Advertisement 194 (1) Advertising Effectiveness 195 (3) Beating Ad Clutter 197 (1) International Implications 198 (9) PART 3 IMC MEDIA TOOLS 207 (88) Traditional Media Channels 208 (34) M&M's: The Sweet Task of Media Selection 208 (2) Overview 210 (1) Media Strategy 210 (1) Media Planning 211 (2) Media Planners 212 (1) Media Buyers 213 (1) Advertising Objectives 213 (3) Achieving Advertising Objectives 216 (3) Recency Theory 217 (2) Media Selection 219 (11) Television 219 (3) Radio 222 (2) Outdoor Advertising 224 (2) Magazines 226 (2) Newspapers 228 (2) Media Mix 230 (1) Media Selection in Business-to-Business Markets 231 (2) International Implications 233 (9) E-active Marketing 242 (28) How Google Has Changed Our Language 242 (1) Overview 243 (1) E-Commerce 244 (2) E-Commerce Components 245 (1) E-Commerce Incentives 246 (3) Financial Incentives 246 (1) Convenience Incentives 247 (1) Value-Added Incentives 248 (1) Consumer Concerns with E-Commerce 249 (2) Seller Opportunism 249 (1) Security Issues 249 (1) Privacy Issues 250 (1) Purchasing Habits 250 (1) Biusiness-to-Business E-Commerce 251 (1) Interactive Marketing 251 (2) Online Advertising 253 (1) Forms of Online Advertising 253 (1) The Impact of Online Advertising 253 (1) Brand Spiraling 253 (1) Blogs 254 (1) Reactions to Negative Comments 254 (1) Company-Sponsored Blogging 255 (1) Online Social Networks 255 (1) Developing a Social Network Presence 256 (1) Consumer-Generated Advertising 256 (1) Consumer-Generated Reviews 257 (1) E-Mail 258 (2) Integration with Other Channels 258 (1) Web Analytics 258 (1) Monitoring Future Actions 259 (1) E-Mail Newsletters 259 (1) Advertising on Other Newsletters 259 (1) Search Engine Optimization 260 (1) Viral Marketing 260 (2) Web Site Design Issues 262 (1) International Implications 262 (8) Shipping Issues 262 (1) Payment Methods 263 (1) Communication Issues 263 (1) Technology Issues 263 (7) Alternative Marketing 270 (25) Red Bull's Buzz 270 (1) Overview 271 (1) Alternative Media Programs 272 (1) Buzz Marketing 272 (2) Consumers Who Like a Brand 273 (1) Sponsored Consumers 273 (1) Company Employees 273 (1) Buzz Marketing Stages 274 (1) Buzz Marketing Preconditions 274 (1) Guerilla Marketing 274 (2) Product Placements and Branded Entertainment 276 (2) Product Placements 276 (1) Branded Entertainment 276 (1) Achieving Success with Individual Consumers 277 (1) Company Tactics 277 (1) The Media's Perspective 278 (1) Lifestyle Marketing 278 (1) Alternative Media Venues 279 (3) Video Game Advertising 279 (1) Benefits of Video Game Advertising 280 (1) Disadvantages of Video Game Advertising 280 (1) Cinema Advertising 280 (1) In-Tunnel Subway Advertising 280 (1) Parking Lot Advertising 281 (1) Escalator Advertising 281 (1) Airline In-Flight Advertising 281 (1) Leaflets and Brochures 281 (1) Carry-Home Menus 281 (1) Carry-Home Bag Advertising 282 (1) Advertising on Clothing 282 (1) Mall Signs 282 (1) Kiosks 282 (1) In-Store Marketing 282 (2) New In-Store Marketing Tactics 283 (1) Point-of-Purchase Tactics 284 (2) Designing Effective POP 284 (1) Measuring POP Effectiveness 285 (1) Combination Approaches 286 (1) Brand Communities 286 (2) International Implications 288 (7) PART 4 IMC PROMOTIONAL TOOLS 295 (86) Database and Direct Response Marketing 296 (28) Levi Strauss & Co.: Using Quality Information to Build Relationships 296 (2) Overview 298 (1) Database Marketing 298 (1) Building a Data Warehouse 299 (2) E-Mail and Internet Data 300 (1) Purchase and Communication Histories 300 (1) Personal Preference Profiles 300 (1) Customer Information Companies 301 (1) Geocoding 301 (1) Database Coding and Analysis 301 (2) Lifetime Value Analysis 301 (1) RFM Analysis 302 (1) Data Mining 303 (1) Database-Driven Marketing Communications 304 (3) Identification Codes 305 (1) Customer Profile Information 305 (1) In-Bound Telemarketing 305 (1) Trawling 306 (1) Lifetime Value Segments 306 (1) Database-Driven Marketing Programs 307 (5) Permission Marketing 307 (2) Frequency Programs 309 (2) Customer Relationship Management 311 (1) Direct Response Marketing 312 (1) Direct Mail 313 (1) Types of Lists 313 (1) Advantages of Direct Mail 314 (1) Disadvantages of Direct Mail 314 (1) Catalogs 314 (1) Direct Response Media 315 (1) Internet 315 (1) Alternative Media 315 (1) Telemarketing 316 (1) International Implications 316 (8) Sales Promotions 324 (30) Sales Promotions and More Hook Fans 324 (2) Overview 326 (1) Consumer Promotions 326 (1) Coupons 327 (3) Coupon Distribution 328 (1) Types of Coupons 328 (1) Problems with Coupons 329 (1) Premiums 330 (1) Types of Premiums 330 (1) Keys to Successful Premium Programs 331 (1) Contests and Sweepstakes 331 (2) Contests 332 (1) Sweepstakes 332 (1) Components of Prizes 332 (1) Goals of Contests and Sweepstakes 333 (1) Refunds and Rebates 333 (1) Sampling 334 (2) Types of Samples 335 (1) Benefits of Sampling 335 (1) Problems with Sampling 335 (1) Successful Sampling Programs 336 (1) Bonus Packs 336 (1) Types of Bonus Packs 336 (1) Benefits of Bonus Packs 336 (1) Problems with Bonus Packs 337 (1) Price-Offs 337 (1) Benefits of Price-Offs 337 (1) Problems with Price-Offs 338 (1) Overlays and Tie-Ins 338 (1) Planning for Consumer Promotions 338 (2) Trade Promotions 340 (7) Trade Allowances 340 (2) Trade Contests 342 (1) Trade Incentives 343 (2) Trade Shows 345 (2) Concerns with Trade Promotions 347 (1) International Implications 348 (6) Public Relations and Sponsorship Programs 354 (27) Everyone's Wild About Harry 354 (1) Overview 355 (1) Public Relations 356 (1) Internal Versus External Public Relations 356 (1) Public Relations Tools 356 (1) Public Relations Functions 357 (1) Identifying Stakeholders 357 (2) Internal Stakeholders 358 (1) External Stakeholders 358 (1) Assessing Corporate Reputation 359 (1) Auditing Corporate Social Responsibility 360 (1) Creating Positive Image-Building Activities 360 (4) Cause-Related Marketing 361 (2) Green Marketing and Pro-Environmental Activities 363 (1) Preventing or Reducing Image Damage 364 (4) Proactive Prevention Strategies 365 (1) Reactive Damage-Control Strategies 365 (3) Sponsorships 368 (2) Forms of Sponsorships 368 (1) Choosing Sponsorships 369 (1) Sponsorship Objectives 370 (1) Event Marketing 370 (3) Determining Objectives 371 (1) Matching the Event to Publics 371 (1) Promoting the Event 371 (1) Advertising at the Event 371 (1) Tracking Results 372 (1) Cross-Promotions 372 (1) International Implications 373 (8) PART 5 IMC ETHICS, REGULATION, AND EVALUATION 381 (57) Regulations and Ethical Concerns 382 (26) A Salty Situation 382 (1) Overview 383 (1) Marketing Communications Regulations 384 (6) Governmental Regulatory Agencies 384 (1) The Federal Trade Commission 385 (1) Unfair and Deceptive Marketing Practices 385 (1) Deception Versus Puffery 385 (1) Substantiation of Marketing Claims 386 (1) How Investigations Begin 387 (1) Consent Orders 388 (1) Administrative Complaints 388 (1) Courts and Legal Channels 388 (1) Corrective Advertising 389 (1) Trade Regulation Rulings 389 (1) Industry Oversight of Marketing Practices 390 (2) Council of Better Business Bureaus 390 (1) National Advertising Division 390 (1) National Advertising Review Board 391 (1) Children's Advertising Review Unit 391 (1) Ethics and Social Responsibility 392 (3) Ethics and Advertising 393 (1) Perpetuating Stereotypes 393 (1) Advertising Unsafe Products 394 (1) Offensive Advertisements 394 (1) Advertising to Children 395 (1) Marketing and Ethics 395 (2) Brand Infringement 395 (1) Medical Marketing and Advertising 396 (1) Gifts and Bribery in Business-to-Business Marketing Programs 396 (1) Internet Marketing: Spamming and Cookies 397 (1) Responding to Ethical Challenges 397 (2) Ethical Frameworks 398 (1) Social Responsibility 399 (1) Social Responsibility Perspectives 399 (1) Ethics Programs 400 (1) Ethics Training Programs 400 (1) Codes of Ethics 400 (1) Ethics Consulting Systems 401 (1) International Implications 401 (7) Evaluating an Integrated Marketing Program 408 (30) Pretesting for Effectiveness: The New High-Tech World of Advertising Design 408 (1) Overview 409 (1) Matching Methods with IMC Objectives 410 (1) Message Evaluations 411 (10) Concept Testing 412 (1) Copytesting 413 (1) Recall Tests 414 (2) Recognition Tests 416 (1) Attitude and Opinion Tests 417 (1) Emotional Reaction Tests 418 (1) Physiological Arousal Tests 419 (1) Persuasion Analysis 420 (1) Evaluation Criteria 421 (2) Behavioral Evaluations 423 (5) Sales and Response Rates 423 (2) Online Metrics 425 (1) Test Markets 426 (2) Purchase Simulation Tests 428 (1) Evaluating Public Relations Activities 428 (2) Evaluating the Overall IMC Program 430 (1) International Implications 431 (7) Name/Organization Index 438 (8) Subject Index 446...”