Результаты поиска - (( strategies sitution analysis ) OR ( strategic evaluation analysis ))

Exploring techniques of analysis and evaluation in strategic management по Ambrosini, Véronique

Strategic management : concepts and cases по David, Fred R.

Оглавление: “...Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis...”

Essentials of strategic management по Hunger David J.

Оглавление: “...Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning : organizational analysis Strategy formulation : situation analysis and business strategy Strategy formulation : corporate strategy Strategy formulation : functional strategy and strategic choice Strategy implemenation: organizing for action Strategy implemenation : staffing and leading Evaluation and control Suggestions for case analysis...”

Strategic decision-making / по Gore, Chris

Оглавление: “...Decision processes; corporate objectives; corporate culture; organization structure; business analysis; small firm decision-making; strategic decision-making - defining the strategic problem, gathering and analyzing information; generating, evaluating and choosing strategic developments; implementation....”

Strategic management of health care organizations / по Ginter, Peter M.

Оглавление: “...The nature of strategic management -- Understanding and analyzing the general environment and the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value adding service delivery strategies -- Value adding support strategies -- Communicating the strategy and developing action plans....”

Strategic management of health care organizations / по Ginter, Peter M.

Оглавление: “...The nature of strategic management -- Understanding and analyzing the general environment and the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value adding service delivery strategies -- Value adding support strategies -- Communicating the strategy and developing action plans....”

Strategic management of health care organizations / по Swayne, Linda E.

Оглавление: “...The nature of strategic management -- Understanding and analyzing the general environment of the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value adding service delivery strategies - Value adding support strategies -- Communicating the strategy and developing action plans....”
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Strategic management of health care organizations / по Ginter, Peter M., Duncan, W. Jack (Walter Jack), Swayne, Linda E.

Assessing impact : handbook of EIA and SEA follow-up

Health information : management of a strategic resource /

Churchill/Ford/Walker's sales force management / по Johnston, Mark W.

Оглавление: “...Introduction to sales management in the twenty-first century -- The process of selling and buying -- Linking strategies and the sales role in the era of customer relationship management -- Organizing the sales effort -- The strategic role of information in sales management -- Salesperson performance : behavior, role perceptions, and satisfaction -- Salesperson performance : motivating the sales force -- Personal characteristics and sales aptitude : criteria for selecting salespeople -- Sales force recruitment and selection -- Sales training : objectives, techniques, and evaluation -- Salesperson compensation and incentives -- Cost analysis -- Evaluating salesperson performance....”

Cost management : strategies for business decisions / по Hilton, Ronald W.

Оглавление: “...Part I: Setting the Strategic Foundation : The Importance of Analyzing and Managing Costs Cost Management and Strategic decision making Product Costing Systems : Concepts and Design Issues Cost Accumulation for Job-Shop and Batch Production Operations Part II: Activity-Based Management Activity-Based Costing Systems Activity-Based Management Managing Customer Profitability Managing Quality and Time to Create Value Part III: Process Costing and Cost Allocation Process-Costing Systems Joint-Process Costing Managing and Allocating Support-Service Costs Part IV: Planning and Decision Making Cost Estimation Financial and Cost-Volume-Profit Models Cost Management and Decision Making Strategic issues in making Investment Decisions Budgeting and Financial Planning Part V: Evaluating and Managing Performance : Creating and Managing Value-Added Effort Standard Costing, Variance Analysis, and Kaizen Costing Flexible Budgets, Overhead Cost Management, and Activity-Based Budgeting Organizational Design, Responsibility Accounting, and Evaluation of Divisional Performance Transfer Pricing Strategy, balanced scorecards, and incentive systems Find a Copy at a Library Filter by:...”
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Human resource development : beyond training interventions по Reid Margaret

Оглавление: “...Policy and strategy development20. Training Needs Analysis21. Training/learning tools and programmes22. ...”

A preface to marketing management / по Peter, J. Paul

Оглавление: “...3 (1) What Is Strategic Planning? 4 (9) Strategic Planning and Marketing Management 4 (1) The Strategic Planning Process 5 (8) The Complete Strategic Plan 13 (1) The Marketing Management Process 13 (5) Situation Analysis 14 (2) Marketing Planning 16 (2) Implementation and Control of the Marketing Plan 18 (1) Marketing Information Systems and Marketing Research 18 (1) The Strategic Plan, the Marketing Plan, and Other Functional Area Plans 18 (2) Marketing's Role in Cross-Functional Strategic Planning 18 (2) Conclusion 20 (3) Appendix Portfolio Models 23 (4) PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 27 (50) Marketing Research: Process and Systems for Decision Making 28 (12) The Role of Marketing Research 28 (1) The Marketing Research Process 29 (9) Purpose of the Research 29 (1) Plan of the Research 30 (5) Performance of the Research 35 (1) Processing of Research Data 35 (1) Preparation of the Research Report 36 (1) Limitations of the Research Process 36 (2) Marketing Information Systems 38 (1) Conclusion 39 (1) Consumer Behavior 40 (13) Social Influences on Consumer Decision Making 41 (2) Culture and Subculture 41 (1) Social Class 42 (1) Reference Groups and Families 43 (1) Marketing Influences on Consumer Decision Making 43 (2) Product Influences 43 (1) Price Influences 43 (1) Promotion Influences 44 (1) Place Influences 44 (1) Situational Influences on Consumer Decision Making 45 (1) Psychological Influences on Consumer Decision Making 45 (1) Product Knowledge 45 (1) Product Involvement 46 (1) Consumer Decision Making 46 (6) Need Recognition 47 (1) Alternative Search 48 (1) Alternative Evaluation 49 (1) Purchase Decision 49 (1) Postpurchase Evaluation 50 (2) Conclusion 52 (1) Business, Government, and Institutional Buying 53 (11) Categories of Organizational Buyers 53 (1) Producers 53 (1) Intermediaries 54 (1) Government Agencies 54 (1) Other Institutions 54 (1) The Organizational Buying Process 54 (1) Purchase-Type Influences on Organizational Buying 55 (1) Straight Rebuy 55 (1) Modified Rebuy 55 (1) New Task Purchase 55 (1) Structural Influences on Organizational Buying 56 (2) Purchasing Roles 56 (1) Organization-Specific Factors 57 (1) Purchasing Policies and Procedures 57 (1) Behavioral Influences on Organizational Buying 58 (2) Personal Motivations 58 (1) Role Perceptions 58 (2) Stages in the Organizational Buying Process 60 (3) Organizational Need 61 (1) Vendor Analysis 61 (1) Purchase Activities 61 (1) Postpurchase Evaluation 61 (2) Conclusion 63 (1) Market Segmentation 64 (13) Delineate the Firm's Current Situation 64 (1) Determine Consumer Needs and Wants 65 (1) Divide Markets on Relevant Dimensions 65 (8) A Priori versus Post Hoc Segmentation 66 (1) Relevance of Segmentation Dimensions 66 (1) Bases for Segmentation 67 (6) Develop Product Positioning 73 (1) Decide Segmentation Strategy 74 (1) Design Marketing Mix Strategy 75 (1) Conclusion 76 (1) PART C THE MARKETING MIX 77 (90) Product and Brand Strategy 78 (16) Basic Issues in Product Management 78 (9) Product Definition 78 (1) Product Classification 79 (1) Product Quality and Value 80 (1) Product Mix and Product Line 81 (1) Branding and Brand Equity 82 (4) Packaging 86 (1) Product Life Cycle 87 (2) Product Adoption and Diffusion 89 (1) The Product Audit 90 (2) Deletions 90 (1) Product Improvement 90 (2) Organizing for Product Management 92 (1) Conclusion 93 (1) New Product Planning and Development 94 (13) New Product Strategy 95 (2) New Product Planning and Development Process 97 (5) Idea Generation 97 (2) Idea Screening 99 (1) Project Planning 99 (1) Product Development 100 (1) Test Marketing 100 (1) Commercialization 101 (1) The Importance of Time 101 (1) Some Important New Product Decisions 102 (3) Quality Level 102 (2) Product Features 104 (1) Product Design 104 (1) Product Safety 104 (1) Causes of New Product Failure 105 (1) Need for Research 105 (1) Conclusion 106 (1) Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing 107 (19) Strategic Goals of Marketing Communication 107 (1) Create Awareness 107 (1) Build Positive Images 108 (1) Identify Prospects 108 (1) Build Channel Relationships 108 (1) Retain Customers 108 (1) The Promotion Mix 108 (1) Integrated Marketing Communications 109 (2) Advertising: Planning and Strategy 111 (1) Objectives of Advertising 111 (1) Advertising Decisions 112 (7) The Expenditure Question 113 (2) The Allocation Question 115 (4) Sales Promotion 119 (4) Push versus Pull Marketing 119 (2) Trade Sales Promotions 121 (1) Consumer Promotions 121 (1) What Sales Promotion Can and Can't Do 121 (2) Public Relations 123 (1) Direct Marketing 123 (1) Conclusion 124 (1) Appendix: Major Federal Agencies Involved in Control of Advertising 125 (1) Personal Selling, Relationship Building, and Sales Management 126 (15) Importance of Personal Selling 126 (1) The Sales Process 127 (7) Objectives of the Sales Force 127 (1) The Sales Relationship-Building Process 128 (5) People Who Support the Sales Force 133 (1) Managing the Sales and Relationship-Building Process 134 (6) The Sales Management Task 135 (1) Controlling the Sales Force 136 (3) Motivating and Compensating Performance 139 (1) Conclusion 140 (1) Distribution Strategy 141 (16) The Need for Marketing Intermediaries 141 (1) Classification of Marketing Intermediaries and Functions 141 (2) Channels of Distribution 143 (1) Selecting Channels of Distribution 144 (3) Specific Considerations 144 (3) Managing a Channel of Distribution 147 (3) Relationship Marketing in Channels 147 (1) Vertical Marketing Systems 147 (3) Wholesaling 150 (1) Store and Nonstore Retailing 151 (4) Store Retailing 151 (1) Nonstore Retailing 152 (3) Conclusion 155 (2) Pricing Strategy 157 (10) Demand Influences on Pricing Decisions 157 (2) Demographic Factors 157 (1) Psychological Factors 157 (1) Price Elasticity 158 (1) Supply Influences on Pricing Decisions 159 (3) Pricing Objectives 159 (1) Cost Considerations in Pricing 159 (2) Product Considerations in Pricing 161 (1) Environmental Influences on Pricing Decisions 162 (1) Competition 162 (1) Government Regulations 162 (1) A General Pricing Model 163 (3) Set Pricing Objectives 163 (1) Evaluate Product-Price Relationships 163 (1) Estimate Costs and Other Price Limitations 164 (1) Analyze Profit Potential 165 (1) Set Initial Price Structure 165 (1) Change Price as Needed 166 (1) Conclusion 166 (1) PART D MARKETING IN SPECIAL FIELDS 167 (32) The Marketing of Services 168 (15) Important Characteristics of Services 170 (4) Intangibility 170 (1) Inseparability 171 (1) Perishability and Fluctuating Demand 172 (1) Client Relationship 172 (1) Customer Effort 173 (1) Uniformity 174 (1) Providing Quality Services 174 (2) Customer Satisfaction Measurement 175 (1) The Importance of Internal Marketing 175 (1) Overcoming the Obstacles in Service Marketing 176 (2) Limited View of Marketing 177 (1) Limited Competition 177 (1) Noncreative Management 177 (1) No Obsolescence 178 (1) The Service Challenge 178 (4) Banking 179 (1) Health Care 179 (1) Insurance 180 (1) Travel 180 (1) Implications for Service Marketers 181 (1) Conclusion 182 (1) Global Marketing 183 (16) The Competitive Advantage of Nations 184 (1) Organizing for Global Marketing 185 (5) Problems with Entering Foreign Markets 185 (2) Organizing the Multinational Company 187 (3) Programming for Global Marketing 190 (5) Global Marketing Research 190 (2) Global Product Strategy 192 (1) Global Distribution Strategy 193 (1) Global Pricing Strategy 194 (1) Global Advertising and Sales Promotion Strategy 194 (1) Entry and Growth Strategies for Global Marketing 195 (2) Conclusion 197 (2) SECTION II ANALYZING MARKETING PROBLEMS AND CASES 199 (14) A Case Analysis Framework 200 (7) Analyze and Record the Current Situation 201 (4) Analyze and Record Problems and Their Core Elements 205 (1) Formulate, Evaluate, and Record Alternative Courses of Action 206 (1) Select and Record the Chosen Alternative and Implementation Details 206 (1) Pitfalls to Avoid in Case Analysis 207 (1) Communicating Case Analyses 208 (4) The Written Report 209 (2) The Oral Presentation 211 (1) Conclusion 212 (1) SECTION III FINANCIAL ANALYSIS FOR MARKETING DECISIONS 213 (10) Financial Analysis 214 (8) Break-Even Analysis 214 (2) Net Present Value Analysis 216 (2) Ratio Analysis 218 (4) Conclusion 222 (1) SECTION IV DEVELOPING MARKETING PLANS 223 (12) A Marketing Plan Framework 224 (9) Title Page 225 (1) Executive Summary 225 (1) Table of Contents 226 (1) Introduction 226 (1) Situational Analysis 226 (1) Marketing Planning 226 (2) Implementation and Control of the Marketing Plan 228 (2) Summary 230 (1) Appendix---Financial Analysis 230 (3) References 233 (1) Conclusion 233 (2) Chapter Notes 235 (7) Index 242...”

Accounting : text and cases по Anthony, Robert N.

Оглавление: “...Part One: Financial Accounting 1.The Nature and Purpose of Accounting 2.Basic Accounting Concepts: The Balance Sheet 3.Basic Accounting Concepts: The Income Statement 4.Accounting Records and Systems 5.Revenue and Monetary Assets 6.Cost of Sales and Inventories 7.Long-Lived Nonmonetary Assets and Their Amortization 8.Sources of Capital: Debt 9.Sources of Capital: Owners' Equity 10.Other Items That Affect Net Income and Owners' Equity 11.The Statement of Cash Flows 12.Acquisitions and Consolidated Statements 13.Financial Statement Analysis 14.Understanding Financial Statements Part Two: Management Accounting 15.The Nature of Management Accounting 16.The Behavior of Costs 17.Full Costs and Their Uses 18.Additional Aspects of Product Costing Systems 19.Standard Costs, Variable Costing Systems, Quality Costs, and Joint Costs 20.Production Cost Variance Analyses 21.Other Variance Analysis 22.Control: The Management Control Environment 23.Control: The Management Control Process 24.Strategic Planning and Budgeting 25.Reporting and Evaluation 26.Short-Run Alternative Choice Decisions 27.Longer-Run Decisions: Capital Budgeting 28.Management Accounting System Design...”
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A practical guide to public procurement / по Semple, Abby

ACCA P5 - Advanced Performance Management : Study Text

Оглавление: “...; 3 How to improve your chances of passing; 4 Brought forward knowledge; The exam paper; Part A: Strategic planning and control; 1 Introduction to strategic management accounting; Introduction; Study guide; Exam guide; 1 Introduction to planning, control and decision making; 2 Management accounting information for strategic planning and control. 3 Corporate planning and corporate objectives4 Planning and control at strategic and operational levels; 5 Strategic management accounting in multinational companies; 6 Strategic planning vs short-term localised decisions; 7 SWOT analysis and performance management; 8 Benchmarking: benefits and difficulties; Chapter Roundup; Quick Quiz; Answers to Quick Quiz; 2 Performance management and control of the organisation; Introduction; Study guide; Exam guide; 1 Strengths and weaknesses of alternative budget models; 2 Budgeting in not-for-profit organisations. 3 Evaluating the organisation's move beyond budgetingChapter Roundup; Quick Quiz; Answers to Quick Quiz; 3 Business structure, IT developments and other environmental and ethical issues; Introduction; Study guide; Exam guide; 1 Business structure and information needs; 2 Business process re-engineering; 3 Business integration; 4 Teamwork and empowerment; 5 Information needs of manufacturing and service businesses; 6 Instant access to data; 7 Remote input of data; 8 Developing management accounting systems; 9 Stakeholders' goals and objectives; 10 Ethics and the organisation. 11 Stakeholders and business performanceChapter Roundup; Quick Quiz; Answers to Quick Quiz; Part B: External influences on organisational performance; 4 Changing business environment and external factors; Introduction; Study guide; Exam guide; 1 The changing business environment; 2 Risk and uncertainty; 3 Factors to consider when assessing performance; 4 Government regulation; Chapter Roundup; Quick Quiz; Answers to Quick Quiz; Part C: Performance measurement systems and design; 5 Performance management information systems; Introduction; Study guide; Exam guide. 1 Accounting information needs for planning, control and decision making2 Information requirements and management structure; 3 Objectives of management accounting and management accounting information; 4 Management accounting information within the management information system; 5 Lean management information systems; 6 Open and closed systems; 7 A contingent approach to management accounts; 8 Human behaviour and management accounting; 9 Information and responsibility accounting; Chapter Roundup; Quick Quiz; Answers to Quick Quiz...”

ACCA P5 - Advanced Performance Management : Study Text

Оглавление: “...; 3 How to improve your chances of passing; 4 Brought forward knowledge; The exam paper; Part A: Strategic planning and control; 1 Introduction to strategic management accounting; Introduction; Study guide; Exam guide; 1 Introduction to planning, control and decision making; 2 Management accounting information for strategic planning and control. 3 Corporate planning and corporate objectives4 Planning and control at strategic and operational levels; 5 Strategic management accounting in multinational companies; 6 Strategic planning vs short-term localised decisions; 7 SWOT analysis and performance management; 8 Benchmarking: benefits and difficulties; Chapter Roundup; Quick Quiz; Answers to Quick Quiz; 2 Performance management and control of the organisation; Introduction; Study guide; Exam guide; 1 Strengths and weaknesses of alternative budget models; 2 Budgeting in not-for-profit organisations. 3 Evaluating the organisation's move beyond budgetingChapter Roundup; Quick Quiz; Answers to Quick Quiz; 3 Business structure, IT developments and other environmental and ethical issues; Introduction; Study guide; Exam guide; 1 Business structure and information needs; 2 Business process re-engineering; 3 Business integration; 4 Teamwork and empowerment; 5 Information needs of manufacturing and service businesses; 6 Instant access to data; 7 Remote input of data; 8 Developing management accounting systems; 9 Stakeholders' goals and objectives; 10 Ethics and the organisation. 11 Stakeholders and business performanceChapter Roundup; Quick Quiz; Answers to Quick Quiz; Part B: External influences on organisational performance; 4 Changing business environment and external factors; Introduction; Study guide; Exam guide; 1 The changing business environment; 2 Risk and uncertainty; 3 Factors to consider when assessing performance; 4 Government regulation; Chapter Roundup; Quick Quiz; Answers to Quick Quiz; Part C: Performance measurement systems and design; 5 Performance management information systems; Introduction; Study guide; Exam guide. 1 Accounting information needs for planning, control and decision making2 Information requirements and management structure; 3 Objectives of management accounting and management accounting information; 4 Management accounting information within the management information system; 5 Lean management information systems; 6 Open and closed systems; 7 A contingent approach to management accounts; 8 Human behaviour and management accounting; 9 Information and responsibility accounting; Chapter Roundup; Quick Quiz; Answers to Quick Quiz...”