Результаты поиска - (((strategic OR strategies) management) OR ((practice OR prentice) management))

Strategic management : principles and practice по Witcher, Barry J.

Предметы: “...Strategy management...”

Strategic management : principles and practice по Witcher, Barry J

Предметы: “...Strategic management...”

Strategic management по Lynch, Richard

Strategy : analysis and practice по McGee, John

Предметы: “...Strategic planning...”

Understanding strategic management/ по Capon, Claire

Предметы: “...Strategies management...”

Essential of strategic management по Hunger, David J

Strategic management : the Indian context по Srinivasan, R

Marketing management and strategy по Doyle,Peter

Оглавление: “...About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? ...”

Strategic management : theory and application по Haberberg, Adrian

Strategic Management : an integrated Approach по Hill ,Charles W . L

Предметы: “...Strategic Management...”

Exploring corporate strategy по Johnson, Gerry

Предметы: “...Strategic management process...”

Managing Change : A strategic approach to organizational dynamics по Burnes, Bernard

Предметы: “...management change-strategy...”

Strategic Management: Resources-planning-cost efficiency-goals/ по Craig, James C

Предметы: “...strategy-management...”

Strategic management : strategy formulation and implementation по Pearce, John A

Exploring corporate strategy / по Johnson, Gerry

Предметы: “...Business planning | Strategic planning | Strategic management...”

Strategic performance management : a managerial and behaviour approach по Waal, de Andre

Предметы: “...Strategy management...”

Strategic supply management : principles, theories and practice /

Предметы: “...Strategic planning....”
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Strategy synthesis : resolving strategy paradoxes to create competitive advantages : text and readings по Wit, Bob de

Предметы: “...Strategic management...”

The Practical approach to marketing management по Morse, Stephen