Resultados da pesquisa - integration text

An integrated approach to software engineering / Por Jalote, Pankaj

Obter o texto integral
Obter o texto integral

Integrated advertising, promotion, and marketing communications Por Clow, Kenneth E.

Auditing and assurance services : an integrated approach / Por Elder Randal J

Public policy analysis : an integrated approach / Por Dunn, William N.

Public policy analysis : an integrated approach / Por Dunn, William N.

European Union law : text and materials / Por Chalmers, Damian, Davies, Gareth, Monti, Giorgio

ACCA P5 - Advanced Performance Management : Study Text

Sumário: “...Book Cover; Title; Copyright; Contents; A note about copyright; Helping you to pass the ONLY P5 Study Text reviewed by the examiner!; Chapter features; Studying P5; 1 What P5 is about; 2 What skills are required?...”

ACCA P5 - Advanced Performance Management : Study Text

Sumário: “...Book Cover; Title; Copyright; Contents; A note about copyright; Helping you to pass the ONLY P5 Study Text reviewed by the examiner!; Chapter features; Studying P5; 1 What P5 is about; 2 What skills are required?...”

Research and evaluation in education and psychology : integrating diversity with quantitative, qualitative, and mixed methods / Por Mertens, Donna M.

The economics of foreign exchange and global finance / Por Wang, Peijie

International relations / Por Goldstein, Joshua S., 1952-

Marketing research : an applied approach Por Malhotra Naresh K.

Marketing research : an applied approach Por Malhotra Naresh K.

Operations management / Por Stevenson, William J.

Obter o texto integral
Obter o texto integral

The practice of public relations Por Seitel, Fraser P.

Marketing management in the 21st Century / Por Capon, Noel

Sumário: “...SECTION I: MARKETING AND THE FIRM Introduction to Marketing Management 1 (24) The Environmental Imperative 25 (28) The Externally Oriented Firm 53 (32) SECTION II: FUNDAMENTALS FOR STRATEGIC MARKETING Customers 85 (32) Competitions and Complementers 117 (30) SECTION III: THE TASKS OF MARKETING Determine and Recommend Which Markets to Address Identifying Opportunities for Creating Shareholder Value 147 (34) Identify and Target Market Segments Market Segmentation and Targeting 181 (22) Set Strategic Direction Market Strategy: The Integrator 203 (27) Competitive Market Strategies in Introduction and Growth 230 (25) Competitive Market Strategies in Maturity and Decline 255 (18) Managing Brands 273 (35) Design The Marketing Offer Managing the Product Line 308 (27) Developing New Products 335 (28) Integrated Marketing Communications 363 (37) Directing and Managing the Field Sales Effort 400 (27) Distribution Decisions 427 (30) Managing Services and Customer Service 457 (27) Managing Price and Value 484 (32) Secure Support From Other Functions Ensuring the Marketing Offer Is Implemented as Planned 516 (23) Monitor and Control Monitor and Control Execution and Performance 539 (21) SECTION IV: FUTURE DIRECTIONS Marketing and the Internet 560 (32) Postscript 592 (4) Appendix 596 (22) Glossary 618 (2) Publications Cited in the Text 620 (2) Brand/Company Index 622 (8) Subject Index 630...”

Pollution prevention and control : the new regime Por Farthing, Julia

Econometrics : theoretical foundations and empirical perspectives Por Nachane, Dilip M.

Introduction to sociology / Por Van Tubergen, Frank

Database management systems : designing and building business applications / Por Post, Gerald V.