Resultados da pesquisa - The Journal of Legal Studies

Public relations : principles and practices / Por Sachdeva, Iqbal S.

Sumário: “...389 (3) Case Study: Godrej---the New Identity Programme 392 (2) Event Management 394 (23) Events---a Powerful Communication 394 (1) Objectives of Special Events 395 (4) Event Management Industry---a Historical Perspective 399 (3) Events---Classifications 402 (1) Events---Types 402 (5) Organizing an Event 407 (10) PR and Crisis Management 417 (19) Defining a Crisis Situation 417 (1) Kinds of Crisis 418 (6) PR and Crisis Management---the Plan 424 (5) The Ten Commandments 429 (2) Case Study: Sir Ganga Ram Hospital---Disaster Management Plan 431 (5) Government Public Relations 436 (21) Government Public Relations 436 (4) Elections and Public Relations 440 (1) Objectives of Government PR 441 (4) Government PR Agencies 445 (3) Government PR Problems 448 (2) PR---Public and Private Sectors 450 (2) Case Study: Public Relations in Action--Focus: 2004 Elections 452 (5) PR and Lobbying 457 (28) Lobbying and Lobbyists 457 (1) The American Scene 458 (2) The Lobbying Majors of America 460 (4) The Indian Scene 464 (4) The Pressure Groups of India 468 (2) Lobbying---India's Historial Perspective 470 (1) Some Major Lobbies of India 471 (4) PR Role in Lobbying 475 (7) Case Study: Lobbying---a Pervasive, Flourishing Racket in Washington 482 (3) Corporate Advertising 485 (22) Advertising and Public Relations 485 (2) Advertising Credibility 487 (1) A Critical View 488 (2) Objectives of Corporate Advertising 490 (8) Media for Corporate Advertising 498 (2) Types of Corporate Advertising 500 (7) Anatomy of a House Journal 507 (18) A House Journal Defined 507 (2) A Historical Perspective 509 (1) Objectives of a House Journal 509 (1) Types of House Journals 510 (4) Launching a House Journal 514 (7) The Legal Side of Publishing 521 (4) Ethics and Public Relations 525 (16) Public Relations and Ethics 525 (1) Some Legal Aspects 526 (4) Ethical Codes 530 (1) IPR Code for Public Relations 531 (4) IPRA Code of Ethics 535 (1) ASCI Code 535 (6) PART V: SUPPORT SERVICE Public Relations Agency 541 (22) Public Relations Agency Defined 541 (2) Functions of a PR Agency 543 (1) A Historical Perspective 544 (2) Selection of a PR Agency 546 (4) The Agency Structure 550 (1) Agency Evaluation or Audit 550 (6) Case Study: Concept PR---an Agency Profile 556 (7) Index 563...”