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    Stenographers to power : media and propaganda : [interviews] / Por Barsamian, David

    Publicado em 1992
    Livro
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    Marketing research : a practical approach / Por Kolb, Bonita M.

    Publicado em 2008
    Obter o texto integral
    Livro
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    Research methods for business students / Por Saunders, M. N. K.

    Publicado em 2009
    Sumário: “...The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report....”
    Livro
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    Introduction to Research Methods : a practical guide for anyone undertaking a research project Por Dawson Catherine

    Publicado em 2010
    Sumário: “...Asking questions and probing for informationCompleting the interview; Summary; Further reading; 8 How to Conduct Focus Groups; The role of the moderator; Recording equipment; Choosing a venue; Recruiting your participants; Summary; Further reading; 9 How to Construct Questionnaires; Deciding which questionnaire to use; Wording and structure of questions; Length and ordering of questions; Piloting the questionnaire; Obtaining a high response; Summary; Further reading; 10 How to Carry Out Participant Observation; Places of study; Gaining access; Acting ethically. ...”
    Livro
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