Risultati della ricerca - customer orientation

Marketing management : a customer-oriented approach di Clow Kenneth E.

Sommario: “...The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions...”
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Empowering the customer : the citizen in public sector reform / di Ayeni, Victor

Strategic marketing for nonprofit organizations di Adreasen, Alan R.

Sommario: “...Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies...”

Marketing management di Kotler Philip

Sommario: “...Adapting marketing to the new economy ch. 3. Building customer satisfaction, value, and retention pt. 2: Analyzing marketing opportunities ch. 4. ...”

Basic marketing : a marketing strategy planning approach / di Perreault, William D.

Sommario: “...Marketing's value to consumers, firms, and society Marketing strategy planning Evaluating opportunities in the changing marketing environment Focusing marketing strategy with segmentation and positioning Demographic dimensions of global consumer markets Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Distribution customer service and logistics Retailers, wholesalers, and their strategy planning Promotion : introduction to integrated marketing communications Personal selling and customer service Advertising and sales promotion Pricing objectives and policies Price setting in the business world Implementing and controlling marketing plans : evolution and revolution Managing marketing's link with other functional areas Ethical marketing in a consumer-oriented world : appraisal and challenges Appendix A: Economics fundamentals Appendix B: Marketing arithmetic Appendix C: Career planning in marketing Video cases Cases Computer-aided problems...”

Basic marketing : a global-managerial approach / di Perreault, William D.

Sommario: “...Chapter 1:Marketing's Value to Consumers, Firms, and SocietyChapter 2:Marketing Strategy PlanningChapter 3:Focusing Marketing Strategy with Segmentation and PositioningChapter 4:Evaluating Opportunities in the Changing Marketing EnvironmentChapter 5:Demographic Dimensions of Global Consumer MarketsChapter 6:Behavioral Dimensions of the Consumer MarketChapter 7:Business and Organizational Customers and Their Buying BehaviorChapter 8:Improving Decisions with Marketing InformationChapter 9:Elements of product Planning for Goods and ServicesChapter 10:Product Management and New-Product DevelopmentChapter 11:Place and Development of Channel SystemsChapter 12:Distribution Customer Service and LogisticsChapter 13:Retailers, Wholesalers, and Their Strategy PlanningChapter 14:Promotion-Introduction to Integrated Marketing CommunicationsChapter 15:Personal SellingChapter 16:Advertising and Sales PromotionChapter 17:Pricing Objectives and PoliciesChapter 18:Price Setting in the Business WorldChapter 19:Implementing and Controlling Market Plans: Evolution and RevolutionChapter 20:Managing Marketing's Link with Other Functional AreasChapter 21:Developing Innovative Marketing PlansChapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A:Economics FundamentalsAppendix B:Marketing ArithmeticAppendix C:Career Planning in Marketing...”

Marketing management in the 21st Century / di Capon, Noel

Sommario: “...SECTION I: MARKETING AND THE FIRM Introduction to Marketing Management 1 (24) The Environmental Imperative 25 (28) The Externally Oriented Firm 53 (32) SECTION II: FUNDAMENTALS FOR STRATEGIC MARKETING Customers 85 (32) Competitions and Complementers 117 (30) SECTION III: THE TASKS OF MARKETING Determine and Recommend Which Markets to Address Identifying Opportunities for Creating Shareholder Value 147 (34) Identify and Target Market Segments Market Segmentation and Targeting 181 (22) Set Strategic Direction Market Strategy: The Integrator 203 (27) Competitive Market Strategies in Introduction and Growth 230 (25) Competitive Market Strategies in Maturity and Decline 255 (18) Managing Brands 273 (35) Design The Marketing Offer Managing the Product Line 308 (27) Developing New Products 335 (28) Integrated Marketing Communications 363 (37) Directing and Managing the Field Sales Effort 400 (27) Distribution Decisions 427 (30) Managing Services and Customer Service 457 (27) Managing Price and Value 484 (32) Secure Support From Other Functions Ensuring the Marketing Offer Is Implemented as Planned 516 (23) Monitor and Control Monitor and Control Execution and Performance 539 (21) SECTION IV: FUTURE DIRECTIONS Marketing and the Internet 560 (32) Postscript 592 (4) Appendix 596 (22) Glossary 618 (2) Publications Cited in the Text 620 (2) Brand/Company Index 622 (8) Subject Index 630...”

Visual Basic 6 from the ground up / di Cornell, Gary

Sommario: “...Getting started The Visual Basic environment and help system Customizing a form and writing simple programs First steps in building the user interface First steps in programming Displaying information Controlling program flow Built-in functions Writing your own functions and procedures Organizing information via code Organizing information via controls Building larger projects VB objects and an introduction to object-oriented programming Finishing the interface Tools and techniques for testing, debugging, and optimization An introduction to graphics Monitoring mouse activity Basic file handling File system controls and file system objects Communicating with other Windows applications Recursion A survey of database development using Visual Basic Building your own ActiveX controls Visual Basic and the internet : building a special-purpose browser Visual Basic and the internet : VBScript and dynamic HTML Distributing your application : the package and deployment wizard...”

E-business and e-commerce management : strategy, implementation, and practice di Chaffey, Dave

Sommario: “...267 (10) Using technology to support supply chain management -- an example 269 (1) A simple model of a supply chain 269 (2) Case Study 6.1 Shell chemicals redefines its customers' supply chains 271 (3) What is logistics? ...”