Risultati della ricerca - (((strategic OR strategies) management) OR ((practical OR prentice) management))

Strategic management : principles and practice di Witcher, Barry J.

Soggetti: “...Strategy management...”

Strategic management : principles and practice di Witcher, Barry J

Soggetti: “...Strategic management...”

Strategic management di Lynch, Richard

Understanding strategic management/ di Capon, Claire

Soggetti: “...Strategies management...”

Strategy : analysis and practice di McGee, John

Soggetti: “...Strategic planning...”

Essential of strategic management di Hunger, David J

Performance management : key strategies and practical guidelines di Armstrong Michael

Strategic management : the Indian context di Srinivasan, R

Corporate strategic planning : a practical guide for managers di Ndunguru Philibert

Soggetti: “...Management Planning Mzumbe University...”

Performancemanagement: key strategies and practical guidelines/ di AMSTRONG, Michael

Marketing management and strategy di Doyle,Peter

Sommario: “...About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? ...”

Strategic management : theory and application di Haberberg, Adrian

Strategic Management : an integrated Approach di Hill ,Charles W . L

Soggetti: “...Strategic Management...”

Exploring corporate strategy di Johnson, Gerry

Soggetti: “...Strategic management process...”

Managing Change : A strategic approach to organizational dynamics di Burnes, Bernard

Soggetti: “...management change-strategy...”

Strategic Management: Resources-planning-cost efficiency-goals/ di Craig, James C

Soggetti: “...strategy-management...”

Strategic management : strategy formulation and implementation di Pearce, John A

Exploring corporate strategy / di Johnson, Gerry

Soggetti: “...Business planning | Strategic planning | Strategic management...”

The Practical approach to marketing management di Morse, Stephen

Strategic performance management : a managerial and behaviour approach di Waal, de Andre

Soggetti: “...Strategy management...”