Résultats de la recherche - revenue collection restrictions

E-business and e-commerce management : strategy, implementation, and practice par Chaffey, Dave

Table des matières: “…341 (2) Situation analysis 343 (6) Demand analysis 343 (3) Competitor analysis 346 (2) Intermediary analysis 348 (1) Internal marketing audit 348 (1) Objective setting 349 (5) The online revenue contribution 350 (2) Case Study 8.1 The e-volution of easyJet's online revenue contribution 352 (2) Strategy 354 (5) Market and product positioning 355 (1) Target market strategies 356 (3) Focus on characteristics of new-media marketing communications 359 (6) Tactics 365 (8) Product 366 (1) Price 367 (2) Place 369 (1) Promotion 370 (2) People, Process and Physical evidence 372 (1) Focus on online branding 373 (6) The importance of brand online 377 (2) Actions 379 (2) Control 381 (4) Case Study 8.2 The new Napster changes the music marketing mix 381 (4) Summary 385 (1) Exercises 386 (1) References 387 (2) Further reading 389 (1) Web links 389 (1) Customer relationship management 390 (67) Learning outcomes / Management issues 390 (1) Links to other chapters 390 (1) Introduction 391 (2) Marketing applications of CRM 392 (1) What is e-CRM? …”

Economics : private & public choice / par Gwartney, James D.

Table des matières: “…354 (1) Thumbnail Sketch Sources of Economic Growth 355 (2) Role of Government and Economic Progress 357 (1) Key to Prosperity Government and the Environment for Prosperity 357 (4) Economic Freedom and Growth 361 (3) Key Points 364 (1) Critical Analysis Questions 364 (2) Part 4 International Economics 366 (51) Gaining from International Trade 369 (24) The Trade Sector of the United States 370 (1) Gains from Specialization and Trade 371 (1) Economics at the Movies Cast Away (2000) 372 (4) Key to Prosperity International Trade 376 (1) Supply, Demand, and International Trade 377 (2) The Economics of Trade Restrictions 379 (3) Why Do Nations Adopt Trade Restrictions? …”