Résultats de la recherche - create competitive

Competitive advantage : creating and sustaining superior performance par Porter, Michael E.

Strategy synthesis : resolving strategy paradoxes to create competitive advantages par De Wit, Bob

Business Driven Technology par Baltzan ,Paige

Sujets:

Strategic management: Creating competitive advantage par Dess, Gregory G

Strategic management: Creating competitive advantage/ par Dess Gregory G.

Strategy synthesis : resolving strategy paradoxes to create competitive advantages : text and readings par Wit, Bob de

Strategy synthesis : resolving strategy paradoxes to create competitive advantage: text and readings par Wit, Bob De

Strategic management : creating competitive advantages/ par Dess,Gregory G.

Strategic marketing : Creating competitive advantage / par West, Douglas

Strategic management : creating competitive advantages / par Dess, Gregory G.

Management : leading & collaborating in a competitive world / par Bateman, Thomas S.

Strategy : seeking and securing competitive advantage /

An analysis of the economic torts / par Carty, Hazel

Accéder au texte intégral
Accéder au texte intégral
Accéder au texte intégral

Performance management and appraisal systems : HR tools for global competitiveness / par Venkateswara Rao, T.

Accéder au texte intégral
Accéder au texte intégral

Principles of marketing / par Kotler, Philip

Table des matières: “…Marketing in a changing world: creating customer value and satisfaction Strategic planning and the marketing process The marketing environment Developing marketing opportunities and strategies. …”

Marketing management / par Kotler, Philip

Table des matières: “…Building Strong Brands: Chapter 9 Creating Brand Equity Chapter 10 Crafting the Brand Positioning Chapter 11 Dealing with Competition Part V. …”

Marketing management in the 21st Century / par Capon, Noel

Table des matières: “…SECTION I: MARKETING AND THE FIRM Introduction to Marketing Management 1 (24) The Environmental Imperative 25 (28) The Externally Oriented Firm 53 (32) SECTION II: FUNDAMENTALS FOR STRATEGIC MARKETING Customers 85 (32) Competitions and Complementers 117 (30) SECTION III: THE TASKS OF MARKETING Determine and Recommend Which Markets to Address Identifying Opportunities for Creating Shareholder Value 147 (34) Identify and Target Market Segments Market Segmentation and Targeting 181 (22) Set Strategic Direction Market Strategy: The Integrator 203 (27) Competitive Market Strategies in Introduction and Growth 230 (25) Competitive Market Strategies in Maturity and Decline 255 (18) Managing Brands 273 (35) Design The Marketing Offer Managing the Product Line 308 (27) Developing New Products 335 (28) Integrated Marketing Communications 363 (37) Directing and Managing the Field Sales Effort 400 (27) Distribution Decisions 427 (30) Managing Services and Customer Service 457 (27) Managing Price and Value 484 (32) Secure Support From Other Functions Ensuring the Marketing Offer Is Implemented as Planned 516 (23) Monitor and Control Monitor and Control Execution and Performance 539 (21) SECTION IV: FUTURE DIRECTIONS Marketing and the Internet 560 (32) Postscript 592 (4) Appendix 596 (22) Glossary 618 (2) Publications Cited in the Text 620 (2) Brand/Company Index 622 (8) Subject Index 630…”

Strategic management of health care organizations / par Ginter, Peter M., Duncan, W. Jack (Walter Jack), Swayne, Linda E.

Economics : principles, problems, and policies / par McConnell, Campbell R.

Table des matières: “…Economy, Private and Public Sectors; United States in the Global Economy Macroeconomic Measurement and Basic Concepts; Measuring Domestic Output and National Income; Introduction to Economic Growth and Instability; Basic Macroeconomic Relationships Macroeconomic Models and Fiscal Policy: Aggregate Expenditures Model; Aggregate Demand and Aggregate Supply; Fiscal Policy Money, Banking, and Monetary Policy: Money and Banking; How Banks and Thrifts Create Money; Monetary Policy Long-Run Perspectives and Macroeconomic Debates: Extending the Analysis of Aggregate Supply; Economic Growth; Deficits, Surpluses, and the Public Debt; Disputes over Macro Theory and Policy Microeconomics of Product Markets: Elasticity of Demand and Supply; Consumer Behavior and Utility Maximization; Costs of Production; Pure Competition; Pure Monopoly; Monopolistic Competition and Oligopoly; Technology, R & D, and Efficiency Microeconomics of Resource Markets; Demand for Resources; Wage Determination; Rent, Interest, and Profit Microeconomics of Government: Government and Market Failure; Public Choice Theory and the Economics of Taxation Microeconomic Issues and Policies: Antitrust Policy and Regulation; Agriculture, Economics and Policy; Income Inequality and Poverty; Labor Market Institutions and Issues, Unionism, Discrimination, Immigration; Economics of Health Care International Economics and the World Economy; International Trade; Exchange Rates, the Balance of Payments, and Trade Deficits; Economics of Developing Countries; Transition Economies: Russia and China…”