Résultats de la recherche - consensus democracy

Exploring public relations par Tench, Ralph

Table des matières: “…36 (1) Who does what: L the bigger picture 36 (8) Role of the communicator 44 (4) What public relations people do: individual practitioners 48 (3) Skills for the ideal practitioner 51 (6) Role of theory in practice 57 (1) Professionalism 58 (2) Education and research 60 (5) Summary 65 (1) Bibliography 66 (2) Media context of contemporary public relations and journalism 68 (14) Neil Washbourne Introduction 69 (1) Contemporary Media context: the UK Media industry 69 (1) Theories of media 70 (2) Regulating the media: from public interest to the market 72 (2) `Public interest' 74 (2) Issues for public relations arising from the global media environment 76 (2) Ethics of journalism and public relations 78 (2) Summary 80 (1) Bibliography 80 (2) Public relations and democracy 82 (15) Robert Leach Introduction 83 (1) Conditions for representative democracy 83 (1) Criticisms of modem democracy 84 (2) Elections and voting 86 (2) Elections and political parties 88 (2) Pressure groups and democracy 90 (2) Democracy and multilevel govermance 92 (1) Public relations and modern democracy 93 (2) Summary 95 (1) Bibliography 95 (1) Websites 96 (1) Community and society: corporate soical responsibility (CSR) 97 (20) Ralph Tench Introduction 98 (1) Soical and economic change 98 (1) Sustaiable business: corporate social responsibility (CSR) 98 (5) Business case for corporate social responsibility: Why be socially responsible? …”