Résultats de la recherche - Channel Five

Marketing channels /

Table des matières: “…Segmentation for Marketing Channel Design: Service Outputs. 4. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis. 5. …”

Handbook of relationship marketing /

Table des matières: “…CONCEPTUAL AND THEORETICAL FOUNDATIONS OF RELATIONSHIP MARKETING Relationship Marketing of Services: Growing Interest, Emerging Perspectives - Leonard L Berry Relationship Marketing in Consumer Markets: Antecedents and Consequences - Jagdish N Sheth and Atul Parvatiyar Relationship Marketing and Distribution Channels - Barton A Weitz and Sandy D Jap An Integrated Model of Buyer-Seller Relationships - David T Wilson Strategic Alliances: A Synthesis of Conceptual Foundations - P Rajan Varadarajan and Margaret H Cunningham Toward a Theory of Business Alliance Formation - Jagdish N Sheth and Atul Parvatiyar III. …”

The media handbook : a complete guide to advertising media selection, planning, research, and buying par KATZ, H

Communication theories: origins, methods, and uses in the mass media / par SEVERIN, Werner J.

Introduction to company law / par Davies Paul

Strategic marketing management par Lambin, Jean-Jacques

Table des matières: “…Part 5 Case studies in strategic marketing.…”

Product management / par Lehmann, Donald R.

Table des matières: “…Category Attractiveness Analysis 5. Competitor Analysis 6. Customer Analysis 7. …”
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Agricultural marketing and price analysis/

Table des matières: “…Understanding agricultural prices and markets 4. Agricultural prices 5. The food marketing channel 6. Empirical agricultural price analysis 7. …”

Marketing : the core / par Kerin, Roger A.

Table des matières: “…Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan…”

International marketing / par Baack, Daniel W.

Table des matières: “…International finance and pricing implications PART V. INTERNATIONAL PLACE OR DISTRIBUTION. 13. International marketing channel management 14 International distribution: exporting and retailing PART VI. …”

Integrated advertising, promotion, and marketing communications par Clow, Kenneth E.

Table des matières: “…PART 1: THE IMC FOUNDATION :Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLSA : dvertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING : Digital and Mobile Marketing Social Media Alternative Marketing PART 4: IMC PROMOTIONAL TOOLS : Database and Direct Response Marketing and Personal Selling Sales Promotions Public Relations and Sponsorship Programs PART 5: IMC ETHICS, REGULATION, AND EVALUATION :Relations and Ethical Concerns Evaluating an Integrated Marketing Program…”

Marketing management and strategy par Doyle,Peter

Table des matières: “…191 (4) Strategic opportunities for fast innovators 195 (2) Barriers to innovation 197 (2) Organizing for innovation 199 (4) New product development process 203 (9) Customer adoption process 212 (4) Summary 216 (1) Questions 216 (1) Notes 216 (2) Pricing policy: delivering value 218 (21) Assessing price competitiveness 220 (2) Establishing initial prices 222 (9) Initiating price changes 231 (3) Controlling reseller mark-ups 234 (3) Summary 237 (1) Questions 238 (1) Notes 238 (1) Communications strategy 239 (39) Introduction 239 (2) Communications and buyer behaviour 241 (11) Advertising planning 252 (13) Direct response marketing 265 (2) Interactive marketing 267 (2) Sales promotion 269 (3) Public relations 272 (2) Determining the communications mix 274 (2) Summary 276 (1) Questions 276 (1) Notes 277 (1) Managing personal selling 278 (33) Salesforce objectives 279 (2) Salesforce strategy 281 (4) Structure and size 285 (5) Allocation of resources 290 (2) Sales management 292 (6) The selling process 298 (5) Negotiations 303 (4) Managing account relationships 307 (2) Summary 309 (1) Questions 309 (1) Notes 309 (2) Managing marketing channels 311 (27) The role of channels 312 (3) Designing distribution channels 315 (5) Managing distribution channels 320 (4) Channel evolution 324 (4) Organizing distribution 328 (9) Summary 337 (1) Questions 337 (1) Notes 337 (1) Marketing in service businesses 338 (32) Nature of services 339 (3) Service characteristics 342 (4) Service tasks 346 (6) Services marketing strategy 352 (16) Summary 368 (1) Questions 368 (1) Notes 369 (1) Turnaround management 370 (31) Short-versus long-term improvements 371 (2) Types of industry change 373 (3) Some financial concepts 376 (4) Consolidation phase 380 (9) Transformation programme 389 (10) Summary 399 (1) Questions 400 (1) Notes 400 (1) Marketing in the twenty-first century 401 (20) Marketing: a recapitulation 401 (4) Changing marketing environment 405 (3) Changing marketing strategies 408 (4) Changing organizations for marketing 412 (3) Towards a partnership mentality 415 (2) Implementing marketing 417 (2) Summary 419 (1) Questions 420 (1) Notes 420 (1) Further reading 421 (8) Index of authors and firms 429 (5) Index of subjects 434…”

Marketing management par MARSHALL, G.W (Author)

Table des matières: “…Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling…”

Logistics and supply chain management / par Christopher, Martin

Table des matières: “…The impact of out-of-stock Customer service and customer retention Market-driven supply chains Defining customer service objectives Setting customer service priorities Setting service standards 3 Going to market Distribution channels are value delivery systems One size doesn't fit all Innovation in the distribution channel The omni-channel revolution The personalised supply chain 4 The financial impact of logistics Logistics and the bottom line Logistics and the balance sheet Logistics and shareholder value Logistics cost analysis The concept of total cost analysis Understanding the cost-to-serve Customer profitability analysis Direct product profitability Cost drivers and activity-based costing 5 Matching supply and demand The lead-time gap Improving visibility of demand The decoupling point The supply chain fulcrum Forecast for capacity, execute against demand Demand management and planning Collaborative planning, forecasting and replenishment 6 Creating the responsive supply chain Using the volume/variability matrix Product 'push' versus demand 'pull' The Japanese philosophy The agile supply chain The foundations of agility A routemap to responsiveness 7 Strategic lead-time management Time-based competition The concept of lead-time Logistics pipeline management Reducing logistics lead-time 8 The synchronous supply chain The extended enterprise and the virtual supply chain The role of information in the virtual supply chain Laying the foundations for synchronisation 'Quick response' logistics Production strategies for QR Logistics systems dynamics 9 Developing and managing the supply network The transition from purchasing to strategic sourcing Segmenting the supply base Category management Agile procurement in an uncertain world 10 Complexity and the supply chain The sources of supply chain complexity The cost of complexity Product design and supply chain complexity Mastering complexity 11 Managing the global pipeline The globalisation of supply chains Gaining visibility in the global pipeline Financing global supply chains Organising for global logistics Thinking global, acting local Globalisation: the next phase…”

Principles and practice of marketing par Jobber, David

Table des matières: “…Part 1: FUNDAMENTALS OF MARKETINGChapter 1 Marketing and the Organization Chapter 2 The marketing environmentChapter 3 Sustainable Marketing and SocietyChapter 4 Customer Behaviour Chapter 5 Value Through RelationshipsChapter 6 Digital Marketing Analytics and Customer Insight Chapter 7 Market Segmentation and PositioningPart 2: CREATING CUSTOMER VALUEChapter 8 Value through Brands Chapter 9 Value through PricingChapter 10 Value through InnovationChapter 11 Value through ServicePart 3 Communicating and Delivering Customer ValueChapter 12 Introduction to Marketing Communication Chapter 13 The Marketing Communications Mix: Mass CommunicationsChapter 14 Digital Marketing and MediaChapter 15 Direct Marketing, Social Media and Direct MessagingChapter 16 Place: Distribution, Channel Management and RetailingPart 4 Marketing Planning and StrategyChapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive AdvantageChapter 19 Product strategy: lifecycle, portfolio and growth. …”

Business marketing management : a strategic view of industrial and organizational markets / par Hutt, Michael D.

Table des matières: “…Managing business marketing channels 15. Pricing strategy for business markets 16. …”

Marketing foundations par Pride, William M

Table des matières: “…E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.PART 3. …”

The handbook of logistics and distribution management : / understanding the supply chain par RUSHTON, A

Table des matières: “…Concepts of logistics and distribution Introduction to logistics and distribution Integrated logistics and the supply chain Customer service and logistics Channels of distribution Key issues and challenges for logistics and the supply chain Part Two. …”

Marketing Management par KOTLER, P. (Author)

Table des matières: “…PART I: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New RealitiesMarketing Planning and Management PART II: UNDERSTANDING THE MARKET Analyzing Consumer MarketsAnalyzing Business MarketsConducting Marketing Research PART III: DEVELOPING A WINNING MARKETING STRATEGY Identifying Market Segments and Target CustomersCrafting a Customer Value Proposition and Positioning PART IV: DESIGNING VALUE Designing and Managing ProductsDesigning and Managing ServicesBuilding Strong BrandsManaging Pricing and Sales Promotions PART V: COMMUNICATING VALUE Managing Marketing CommunicationsDesigning an Integrated Marketing Campaign in the Digital AgePersonal Selling and Direct Marketing PART VI: DELIVERING VALUE Designing and Managing Distribution ChannelsManaging Retailing PART VII: MANAGING GROWTH Driving Growth in Competitive MarketsDeveloping New Market OfferingsBuilding Customer LoyaltyTapping into Global MarketsSocially Responsible Marketing…”

Fundamentals of marketing / par Stanton, William J.

Table des matières: “…Part 4 The price; price determination - appendix B: marketing math; pricing strategies and policies. Part 5 Distribution; channels of distribution process; retailing; wholesaling and physical distribution. …”