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    The Zanzibar strategy for growth and reduction of poverty (MKUZA) communication strategy : 2007-2010

    Publié 2007
    Livre
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    National strategy for growth and reduction of poverty (INSGRP)

    Publié 2005
    Livre
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    Marketing Management par Kotler, Philip

    Publié 2016
    Sujets:
    Livre
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    Corporate strategy /

    Publié 2009
    Table des matières: “…v. 1. Corporate strategy -- v. 2. Diversification and growth of the firm -- v. 3. …”
    Livre
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    Business strategy : a guide to effective decision making / par Kourdi, Jeremy

    Publié 2003
    Table des matières: “…Preliminaries; Contents; 1 Social cultural and commercial forces; 2 Ideas at work; 3 Pitfalls; 4 Rational or intuitive Frameworks for decision making; 5 Making strategic decisions; 6 Scenario thinking; 7 Strategies for growth; 8 Competitive strategy; 9 Customer focus; 10 Knowledge and information; 11 Managing finance and risk; 12 Sales marketing and brand management decisions; 13 Leadership; Notes and references…”
    Livre
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    Marketing strategy : planning and implementation par Walker Orville C.

    Publié 1992
    Table des matières: “…Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs Epilog: Card wars: Competition heats up in the credit-card industry Appendix: Major sources of competitive intelligence and the marketplace Sect. 5: The Samar Case. …”
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    E-business and e-commerce management : strategy, implementation, and practice par Chaffey, Dave

    Publié 2007
    Table des matières: “…191 (2) Summary 193 (1) Exercises 193 (1) References 194 (2) Further reading 196 (1) Web links 196 (5) Part 2 STRATEGY AND APPLICATIONS E-business strategy 201 (65) Learning outcomes / Management Issues 201 (1) Links to other chapters 201 (1) Introduction 202 (1) E-business strategy 202 (10) The imperative for e-business strategy 204 (1) E-channel strategies 204 (3) Strategy process models for e-business 207 (5) Strategic analysis 212 (11) Resource and process analysis 212 (6) Competitive environment analysis 218 (1) Assessing competitive threats 219 (3) Competitor analysis 222 (1) Strategic objectives 223 (10) Defining vision and mission 223 (2) How can e-business create business value? …”
    Livre
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