Résultats de la recherche - ((((customer (relation OR relations)) OR (customer orientation))) OR (customer presentation))

Empowering the customer : the citizen in public sector reform / par Ayeni, Victor

Sujets:

Relationship marketing : management of customer relationships / par Bruhn, Manfred

Sujets: “…Customer relations…”

Public relations : principles and practices / par Sachdeva, Iqbal S.

Table des matières: “…Preface v PART I: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals 3 (16) The Inter-dependent World 3 (1) Definitions of Public Relations 4 (1) Public Relations Practice 5 (4) Strengths of a Public Relations Professional 9 (3) Duties and Responsibilities of a Public Relations Manager 12 (7) Emergence of Public Relations 19 (15) Ancient Times 19 (2) 20th Century 21 (1) Famous Personalities 21 (3) The First World War 24 (1) Corporate Interest in Public Relations 24 (1) Early Public Relations Managers and Agencies 25 (1) The Second World War 26 (1) Modern Times 26 (1) Public Relations---Changing Role 27 (7) Public Relations in India 34 (25) Public Relations---a Historical Perspective 34 (4) Pre-independence Era 38 (3) Post Independence Era 41 (1) Emergence of Professionalism 41 (2) Opening of Indian Economy 43 (1) Liberalization and Corporate Interest 43 (1) Towards Professional Recognition 43 (2) Media Scene 45 (3) Crisis Management Needs 48 (1) PR Agencies---Growth and Challenges 48 (2) Public Relations Education in India 50 (1) Towards Professional Maturity 51 (3) Case Study: Ratan's Revolution 54 (5) PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment 59 (28) Public Relations---Increasing Recognition 59 (1) Public Relations Window 60 (2) Scan the Environment 62 (1) Target Publics 63 (1) Expectations of Publics 64 (4) Socio-economic Situation 68 (5) Political Environment 73 (1) Right to Information 73 (1) Society, Religions, and Culture 74 (2) Changing Psychographics 76 (1) Situational Analysis---Formal and Informal Research 77 (10) PR Plan Phase II: Develop A Communication Plan 87 (21) Communication---a Vital Link 87 (2) Create a Communication Plan 89 (8) Communication Media Strategies 97 (3) Communication Message Strategies 100 (1) Message Transmission Strategies 101 (4) Budgeting and Approvals 105 (3) PR Plan Phase III: Implementation of Communication Plan 108 (14) Implementation of PR Plan---a Tough Task 108 (1) Resistance to Change 109 (2) Message Management 111 (1) Mass Communication 112 (4) Follow the Activity Calendar 116 (1) Constant Monitoring and Mid Course Corrections 117 (5) PR Plan Phase IV: Evaluation of Impact 122 (17) Organization's Concern---Impact of PR Plan 122 (1) Evaluation Research Process 123 (1) Communication Effect Research 124 (3) Public Relations Audit 127 (4) Interpreting the Impact 131 (8) PART III: SKILLS Communication and Public Relations 139 (20) Communication and Public Relations 139 (1) The Communication Process 140 (2) Barriers in Communication 142 (2) Effective Communication Characteristics 144 (15) Negotiating Skills and Public Relations 159 (18) Negotiations and Public Relations 159 (1) Negotiations and Conflict 160 (1) Negotiation Process 161 (11) Case Study: Microsoft--Yahoo Marriage 172 (5) PART IV: APPLICATIONS Marketing PR and Integrated Marketing Communications 177 (25) Public Relations Support to Marketing 177 (8) Integrated Marketing Communications 185 (13) IMC in a Concert 198 (4) Customer Relations 202 (24) India---Customers Galore 202 (1) The Middle Class Mindset 203 (1) The New Shopping Patterns 204 (1) Total Customer Satisfaction 205 (1) Public Relations and Customer Satisfaction 206 (1) The Consumer Movement 207 (3) Who is a Customer? …”

Services management and marketing A customer relationship management approach par Gronroos, Christian

Sujets: “…Customer relation…”

CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / par Greenberg, Paul

Sujets: “…Customer relations…”

Relationship marketing : management of customer relationships par Bruhn, Manfred

Sujets:

Marketing / A customer-centric approach par Sommers Montrose S.

Sujets: “…Customer relations…”

Marketing management : a customer-oriented approach par Clow Kenneth E.

Table des matières: “…The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions…”
Accéder au texte intégral

Defying the limits : reaching new heights in customer relationship management

Sujets:

Principles of marketing par Kotler, Philip

Sujets:

Principles of marketing

Sujets:

Marketing management Text and cases par Dalrymple, Douglas J.

Sujets:

Achieving service excellence : strategies for healthcare

Sujets:

Achieving service excellence : strategies for healthcare par Fottler, Myron D.

Sujets: “…Patient satisfaction | Customer relations | Clinical competence | Health services administration |…”

The loyalty effect : the hidden force behind growth, profits, and lasting value / par Reichheld, Frederick F.

Sujets: “…Customer relations.…”
Accéder au texte intégral

Principles of marketing par Kotler, Philip

Sujets:

Principles of marketing / par Kotler, Philip

Table des matières: “…Marketing in a changing world: creating customer value and satisfaction Strategic planning and the marketing process The marketing environment Developing marketing opportunities and strategies. …”

Principles of marketing / par Kotler, Philip

Sujets: