Résultats de la recherche - (((( _ management part ) OR ( a management a ))) OR ( chain management part ))~

Operations management / par Gaither, Norman

Table des matières: “…PART 1 MANAGING OPERATIONS IN A GLOBAL ENVIRONMENT 2 (60) Introduction to Operations Management 5 (21) Operations Strategies in a Global Economy 26 (34) PART 2 PLANNING THE STRATEGIC USE OF RESOURCES 60 (362) Demand Forecasting 62 (51) Product, Process, and Service Design 113 (50) Facility Capacity, Location, and Layout 163 (66) Operations Technologies 229 (36) Operations Quality Management 265 (32) Strategic Allocation of Resources 297 (36) Service Operations Planning and Scheduling 333 (42) Project Management 375 (47) PART 3 MANAGING OPERATIONS IN THE SUPPLY CHAIN 422 (238) Supply Chain Management and E-Business 424 (38) Just-in-Time and Lean Manufacturing 462 (29) Production Planning 491 (44) Inventory Management 535 (47) Resource Requirements Planning: MRP and CRP 582 (40) Manufacturing Operations Scheduling 622 (38) PART 4 MAINTAINING EFFECTIVE AND EFFICIENT OPERATIONS 660 (135) Quality Control 662 (34) Employee Productivity 696 (45) Maintenance Management 741 (54) Appendices A Normal Probability Distribution 774 (2) B Student's t Probability Distribution 776 (2) C Answers to Odd-Numbered Problems 778 (5) D Glossary 783 (12) Author Index 795 (4) Subject Index 799 (14) Photo Credits 813…”

Electronic commerce 2008 : a managerial perspective par Turban, Efraim

Advances in business and management forecasting

Table des matières: “…LIST OF CONTRIBUTORS ix EDITORIAL BOARD xi PART A: FORECASTING AND THE SUPPLY CHAIN FORECASTING IN SUPPLY CHAIN MANAGEMENT Kenneth D. …”

Proactive purchasing in the supply chain : the key to world-class procurement / par Burt, David N.

Table des matières: “…Foreword Acknowledgments Introduction Chapter 1 Purchasing: The Foundation of the Supply Chain Supply Management and the Bottom Line Increased Sales Lower Total Cost of Ownership Supply Management and Return on Investment (ROI) The Progression to Strategic Supply Chain Management Supply Chains The Supply and Value Networks: The Next Phase of Supply Chain Management Implementing Strategic Supply Chain Management The Roles of a Supply Management Professional Summary Appendix: An Overview of the Mechanics of Supply Management Endnotes Suggested Reading Chapter 2 Organizational Issues Placement of Supply Management Within the Organization Other Factors Impacting Organizational Structure Classification of Responsibilities and Activities Operational vs. …”

Marketing foundations par Pride, William M

Table des matières: “…Pricing Fundamentals.13. Pricing Management.PART 7. DISTRIBUTION DECISIONS.14. Marketing Channels and Supply Chain Management.15. …”

E-business and e-commerce management : strategy, implementation, and practice par Chaffey, Dave

Table des matières: “…267 (10) Using technology to support supply chain management -- an example 269 (1) A simple model of a supply chain 269 (2) Case Study 6.1 Shell chemicals redefines its customers' supply chains 271 (3) What is logistics? …”

Database systems : an application-oriented approach par Kifer, Michael

Table des matières: “…Features of Modern Database and Transaction Processing SystemsMajor Players in the Implementation and Support of Database and Transaction Processing SystemsDecision Support Systems-OLAP and OLTP Chapter 2 The Big PictureCase Study: A Student Registration SystemIntroduction to Relational DatabasesWhat Makes a Program a Transaction-The ACID PropertiesBibliographic NotesExercises PART TWO Database Management Chapter 3 The Relational Data ModelWhat Is a Data Model?…”

Marketing : the core / par Kerin, Roger A.

Table des matières: “…Part 1: Initiating the Marketing ProcessChapter 1:Developing Customer Relationships and Value through MarketingChapter 2:Chapter 2: Linking Marketing and Corporate StrategiesChapter 3: Scanning the Marketing EnvironmentChapter 4:Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and MarketsChapter 5:Consumer BehaviorChapter 6:Organizational Markets and Buying BehaviorChapter 7:Reaching Global MarketsPart 3: Targeting Marketing OpportunitiesChapter 8: Turning Marketing Information into ActionChapter 9:Identifying Market Segments and TargetsPart 4: Satisfying Marketing OpportunitiesChapter 10:Developing New Products and ServicesChapter 11:Managing Products, Services, and BrandsChapter 12:Pricing Products and ServicesChapter 13:Managing Marketing Channels and Supply ChainsChapter 14:Retailing and WholesalingChapter 15:Integrated Marketing, Communications, and Direct MarketingChapter 16:Advertising, Sales Promotion, and Public Relations Chapter 17:Personal Selling and Sales ManagementChapter 18:Implementing Interactive and Multi-Channel MarketingAppendix A: Creating an Effective Marketing Plan…”

Annual editions : international business

Table des matières: “…International Strategic Management Making It In China 103 (5) G. Pascal Zachary Part B. …”

Marketing channels /

Relationship marketing : exploring relational strategies in marketing par Egan, John

Table des matières: “…Preface ix Acknowledgements xi List of abbreviations xiv Part I RELATIONSHIPS 1 (110) Relationships in marketing 3 (27) Key issues 3 (1) Introduction 3 (1) Influences on relational strategy development 4 (4) RM development 8 (4) Antecedents of RM 12 (2) The development of RM 14 (4) Towards a definition of RM 18 (6) Summary 24 (1) Discussion questions 25 (1) Case study: Now that's really radical 25 (2) References 27 (3) Relationships 30 (21) Key issues 30 (1) Introduction 30 (1) Relationships 30 (1) Relationship forming 31 (1) Categorising relationships 32 (4) Relationship loyalty 36 (6) Unrealistic relationship development 42 (3) Relationships in context 45 (1) Summary 46 (1) Discussion questions 46 (1) Case study: Manchester United plans to establish fans' forum 47 (1) References 48 (3) Relationship economics 51 (24) Key issues 51 (1) Introduction 51 (1) Relationship economics 51 (2) Customer acquisition 53 (1) Customer retention 53 (1) Acquisition and retention costs 54 (3) Economics of retention strategies 57 (5) Marketing reality 62 (1) Lifetime value 63 (1) Switching costs 64 (2) Relationship longevity 66 (2) Knowing your customer 68 (2) The validity of relationship economics 70 (1) Summary 71 (1) Discussion questions 71 (1) Case study: IKEA has to look out for retailer's friendly touch 71 (2) References 73 (2) Strategy continuum 75 (13) Key issues 75 (1) Introduction 75 (1) RM in context 75 (1) RM/TM continuum 76 (3) Marketing implications 79 (1) Continuum drivers 80 (3) Summary 83 (1) Discussion questions 84 (1) Case study: Inside track 84 (2) References 86 (2) Relationship drivers 88 (23) Key issues 88 (1) Introduction 88 (1) Risk, salience and emotion 88 (3) Trust and commitment 91 (5) Perceived need for closeness 96 (1) Customer satisfaction 97 (9) Summary 106 (1) Discussion questions 107 (1) Case study: A question of trust 107 (2) References 109 (2) Part II THE CORE FIRM AND ITS RELATIONSHIPS 111 (74) Customer partnerships 115 (22) Key issues 115 (1) Introduction 115 (1) Customer focus 115 (2) Services 117 (2) Service industries 119 (2) Customer service 121 (3) Building customer relationships 124 (6) Profit chains 130 (3) Summary 133 (1) Discussion questions 133 (1) Case study: Mr Clean: biography of Toffael Rashid 133 (2) References 135 (2) Internal partnerships 137 (18) Key issues 137 (1) Introduction 137 (1) Customer--employee interface 137 (1) Theory development 138 (2) The internal market 140 (1) The functional interface 141 (3) Climate and culture 144 (1) Employee retention and loyalty 144 (1) Empowerment 145 (2) IM implementations 147 (2) Conclusion 149 (1) Summary 150 (1) Discussion questions 151 (1) Case study: Employees hold key to thwarting the competition 151 (1) References 152 (3) Supplier partnerships 155 (13) Key issues 155 (1) Introduction 155 (1) Supplier partnerships 156 (1) Business-to-business relationship research 156 (1) Business relationships 157 (2) Partnering 159 (1) Culture gap 160 (1) Partnership costs and benefits 161 (1) Power 162 (1) The downside of B2B partnerships 162 (2) Summary 164 (1) Discussion questions 164 (1) Case study: What to buy 164 (2) References 166 (2) External partnerships 168 (17) Key issues 168 (1) Introduction 168 (1) Horizontal partnerships 168 (1) Relationship research 169 (1) Networks and collaboration 170 (1) Networks 171 (1) Collaboration 172 (1) Collaboration types 172 (3) Developing collaborative relationships 175 (3) Downsides 178 (1) Other relationships 179 (2) Conclusion 181 (1) Summary 181 (1) Discussion questions 181 (1) Case study: Star Alliance saving customers $100 million annually 182 (1) References 183 (2) Part III MANAGING AND CONTROLLING THE RELATIONSHIP 185 (40) Relationship technology 187 (19) Key issues 187 (1) Introduction 187 (2) Manufacturing technology 189 (2) Information technology 191 (3) Marketing types 194 (4) The changing marketplace 198 (3) Summary 201 (1) Discussion questions 202 (1) Case study: End of the line for loyalty? …”

The theory and practice of the Dewey Decimal Classification system / par Satija, Mohinder Partap, 1949-