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CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / por Greenberg, Paul

Tabla de Contenidos: “…-- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? …”