Resultados de búsqueda - public (relations OR relationship).

Public relations : principles and practices / por Sachdeva, Iqbal S.

Tabla de Contenidos: “…210 (3) Customer Relations Programme 213 (5) Maintaining Good Customer Relations 218 (1) The Communication Media 218 (8) Dealer Relations 226 (24) Dealer's Vital Role 226 (1) Dealer Relations 227 (1) Love--hate Relationship 228 (2) Company's Views on Dealers 230 (3) Dealer's Views of a Company 233 (2) Objectives of Dealer Relations 235 (1) Good Dealer Relations 235 (5) Manufacturer's Support to Dealers 240 (2) Communicating to the Dealers 242 (1) Communication Media 243 (7) Vendor Relations 250 (18) Vendor Relations 250 (3) Vendors' Expectations 253 (2) Buyer Company Expectations 255 (3) Vendor Relations Objectives 258 (1) Public Relations for Vendors 259 (1) Public Relations Role 260 (5) Case Study: Asahi India Safety Glass Limited 265 (3) Employee Public Relations 268 (25) Employee Public Relations 268 (3) Employee Expectations 271 (4) Challenges of Employee Communication 275 (6) Characteristics of Good Employee Communication 281 (1) Communication Media 282 (5) Managements Must Listen 287 (4) Case Study: Communication in Stress 291 (2) Investor Relations 293 (19) Introducing Investor Relations 293 (1) Public Relations Role and Responsibility 294 (7) Investor Publics 301 (1) Investor Relations Objectives 301 (1) Communications for Investors---PR Tools 302 (8) Case Study: DLF Investor Relations Strategies 310 (2) Media Relations 312 (21) Public Relations and Media 312 (3) Media Relations---a Balancing Act 315 (1) Networking for Good Media Relations 316 (2) Public Relations Assistance to Media 318 (2) Media Relations Norms 320 (5) Holding a Press Conference 325 (4) Measurement of Success 329 (4) Corporate Social Responsibility and Community Relations 333 (23) Corporate Social Responsibility and Community Relations 333 (2) CSR---the Indian Tradition 335 (1) Private Sector Initiatives 336 (4) CII Initiatives 340 (2) Community Expectations 342 (2) Objectives of Community Relations 344 (1) Community Networking 345 (1) Communicating to the Community 346 (1) The Communication Media 347 (4) Case Study: Social Mission and Business Vision 351 (5) Corporate Image 356 (16) Corporate Image Defined 356 (2) Corporate Image---the Indian Scenario 358 (1) Stock Market and the Image 358 (2) The Image Makers 360 (6) Public Relations Role 366 (1) Image Management Process 367 (3) Case Study: LG Electronics---a Success Story 370 (2) Corporate Identity Management 372 (22) Corporate Identity Defined 372 (1) Corporate Identity---a Vital Element 373 (2) Corporate Identity Mix 375 (5) Developing a Corporate Identity 380 (6) Identity and Image Relationship 386 (1) Corporate Identity---Legal Aspects 386 (3) Corporate Identity Changes---When and Why? …”

Public relations : concepts, practice and critique / por L'Etang, Jacquie

Materias: “…Public relations.…”

Public relations : a practical guide por Coulson-Thomas, Colin

Materias: “…Public relations…”

Public relations : strategies and tactics / por Dennis L. Wilcox

Materias: “…Public relations.…”

Public relations : the profession and the practice / por Dan, Lattimore

Tabla de Contenidos: “…Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. …”

Public relations : the profession and the practice / por Baskin, Otis W.

Materias: “…Public relations.…”

Effective public relations / por Cutlip, Scott M.

Materias: “…Public relations.…”
Enlace del recurso
Enlace del recurso

The practice of public relations por Seitel, Fraser P.

Tabla de Contenidos: “…What is public relations, anyway? The growth of public relations Communication Public opinion Management Ethics The law Research Print media relations Electronic media relations Employee relations Multicultural community relations Government relations Consumer relations International relations Public relations writing Integrated marketing communications Public relations and the Internet Crisis management…”

Exploring public relations por Tench, Ralph

Tabla de Contenidos: “…Guided tour xvi About the authors xviii Foreword xxii Preface xxiii Publisher's acknowledements xxv Part 1 The Context of public relations Public relations orgins: definitions and history 3 (16) Lee Edwards Introduction 4 (1) Public relations difinitions 4 (4) Public opinion: justifying public relations 8 (1) Business, politics and public relations: country case studies 9 (7) Summary 16 (1) Bibliography 17 (2) Management and organisation of public relations 19 (16) Anne Gregory Introduction 20 (1) Importance of Context 20 (1) External environment 20 (4) Internal environment 24 (2) Systems theory 26 (1) Location of public relations in organisations 27 (5) Future of the public relations department 32 (1) Summary 33 (1) Bibliography 33 (2) Role of the public relations practitioner 35 (33) Ralph Tench Meriel D'Artrey Johanna Fawkes Introduction 36 (1) Who are the Public relations practitioners? …”

Manual of public relations / por Bowman, Pat

Materias: “…Public relations.…”

The practice of public relations

Materias: “…Public relations…”

The practice of public relations /

Materias: “…Public relation…”

Manual of public relations / por Bowman Pat

Materias: “…Public relations…”

Handbook of public relations : The standard guide to public affairs and communications ,

Materias: “…Public relations…”

Public relations theory /

Materias: “…Public relations.…”

Principles of public relations / por Matthews Kelli

Materias: “…Public relations…”

Public relations for local government / por Fedorcio, Dick

Materias: “…Local government Public relations Great Britain.…”

Hospital public relations today por Mills Alden B.

Materias: “…Public relations…”

Financial advertising and public relations por Biddlecombe, Peter

Materias: “…Public relations.…”

The role of public relations in management. por Black, Sam

Materias: “…Public relations.…”