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Exploring public relations por Tench, Ralph

Tabla de Contenidos: “…103 (2) Organisational respobibilities tostakeholders 105 (1) Organisational responsibilities to society 105 (2) Corporate responsibility and irresponsbility 107 (2) Regulatory frameworks 109 (1) Ethics and busines practice 109 (5) Summary 114 (1) Bibliography 115 (1) Websites 116 (1) International context of business relations 117 (30) Gyorgy Szondi Introduction 118 (1) Defining international public relations 119 (2) Factors and driving froces behind ingternationalisation 121 (6) International public relations agency networks 127 (1) Global or local approaches to international public relations 127 (7) Speical areas of internaltional public relations 134 (7) Public relations for a supranational organisation: the European Union 141 (2) Critcal voices in international public relations 143 (1) Professionalism on a global level: Public relations as a global profession 143 (2) Summary 145 (1) Bibliography 145 (2) Part 2 Public relations theories and concepts 147 (146) Public relations theories: an overview 149 (25) Lee Edwards Introduction 150 (1) Systems theories: emergence of public relations research 150 (6) Extending the systemic view 156 (2) Developing theory: alternative approaches 158 (3) Feminist views of public relations 161 (3) Diversity in public relations 164 (5) Summary 169 (1) Bibliography 169 (5) Public relations as planned communication 174 (24) Anne Gregory Introduction 175 (1) Why planning is important 175 (1) Systems context of planning 176 (1) Approaches to the planning process 177 (2) Analysis 179 (4) Setting objectives 183 (2) Identifying publics 185 (1) Messages or content 186 (2) Strategy and tactics 188 (2) Timescales and resouces 190 (3) Evaluation and review 193 (4) Summary 197 (1) Bibliography 197 (1) Public relations research and evalualtion 198 (24) Gyorgy Szondi Rudiger Theilmann Introduction 199 (1) Context of research in public relations 199 (2) Designing research 201 (3) Qualitative vs quantitative research 204 (1) Research methods 204 (4) Designing research instruments 208 (4) Research applications 212 (1) Evaluation 213 (6) Summary 219 (2) Bibliography 221 (1) Audiences, stakeholders, publics 222 (15) Gerard Choo Introduction 223 (1) The passive audience 223 (2) The active audience 225 (3) Stakeholders and publics 228 (3) New thinking on publics 231 (4) Summary 235 (1) Bibliography 235 (2) Corporate image, reputation andidenity 237 (15) Daniel Lowensberg Introudction 238 (1) Organisational public relations 238 (1) Organisational image 239 (1) Organisational reputation 240 (1) Organisational identity 240 (3) Personality and culture 243 (4) Organisational identity, strategy and process: two models 247 (4) Summary 251 (1) Bibliography 251 (1) Public relations, progaganda and the psychology of persuasion 252 (21) Johanna Fawkes Introduction 253 (1) Public relations and propaganda 253 (3) Public relations and persuasion 256 (1) Who says: the questionof credibility 257 (1) Says what: the nature of the message 258 (4) To whom: the audience perspective 262 (6) To what effecf: forming and changing attitudes and beliefs 268 (2) Ethical persuasion: is it possible? …”

Proactive purchasing in the supply chain : the key to world-class procurement / por Burt, David N.

Tabla de Contenidos: “…The Supplier's Perspective Questions to Be Addressed Before Proceeding Developing and Managing Collaborative and Alliance Relationships Situations Wherein Alliances May Not Be Appropriate The Role of Power A Portfolio Approach New Skills and Attitudes Required e-Commerce and the "Right" Type of Relationship Relationships of the Future Summary Appendix Institutional Trust Supply Management in Action Endnotes Suggested Reading Chapter 5 New Product Development Overview The Design Process The Investigation or Concept Formation Phase The Development Phase Value Engineering vis-a-vis Value Analysis The Production Phase Engineering Change Management How to Expand Supply Management's Contributions Design or Project Teams Materials Engineers Co-Location Supply Management Professionals Who Interface Successfully with Engineers Appendix Endnotes Suggested Reading Chapter 6 Purchasing Descriptions and Specifications Specifications and Standardization Purposes of Specifications Collaborative Development Categories of Specifications Simple Specifications Complex Specifications Combination of Methods Development of Specifications Organizational Approaches Supply Management Research Writing Specifications Common Problems Standardization History of Standardization Types and Sources of Standards Benefits of Standardization Simplification Developing a Standardization Program Standards Team Importance of Supply Management Materials Catalog Electronic Materials Catalog Summary Endnotes Suggested Reading Chapter 7 Managing for Quality Evolution of Quality Management Philosophies of the Gurus W. …”