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- Executives 2
- Being yourself 1
- Business enterprises 1
- Business ethics 1
- Corporations 1
- Criticism 1
- Editing 1
- Grammar, Comparative and general 1
- Human behavior 1
- Knowing yourself 1
- LANGUAGE ARTS & DISCIPLINES / Linguistics / Morphology 1
- Management 1
- Management-study and teaching 1
- Managing yourself 1
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Editing for clear communication /
Publicado 1996Tabla de Contenidos: “…Preface xi Acknowledgements xiii Why Bother Editing? 1 (18) ``An Editor Who Writes, a Writer Who Edits,'' 6 (2) Beth Pollock Using a Stylebook 8 (11) Part 1 Planning 19 (38) Tailoring Your Material 21 (36) ``Giving Readers What They Need,'' 45 (2) Mary Crowley Spelling 47 (10) Part 2 Editing the Copy 57 (176) Looking for Holes and Other Problems 59 (34) ``Cross-checking,'' 79 (2) Chris Zang Phrases, Clauses and Sentences 81 (12) Checking Facts 93 (34) ``Just the Facts,'' 119 (2) Liza Featherstone Misplaced Modifiers 121 (6) Legal Issues 127 (42) ``The Other Side of the Law,'' 155 (1) Paul Warren Punctuation 156 (13) Establishing an Ethical Foundation 169 (36) ``Looking in on Tonya Harding,'' 187 (2) Joe Grimm Making Words Match 189 (16) Sensitivity and Taste 205 (28) ``My View of Media Diversity,'' 225 (2) Wanda Lloyd Using Quotes 227 (6) Part 3 Presenting the Copy 233 (200) Handling Headlines 235 (48) ``Headlines That Put a New Twist on the News,'' 273 (2) James Weinstein Verbosity 275 (8) Design Part 1: Typography 283 (28) ``Designing with Type,'' 299 (3) Ann Kimberly Goldberg Michael D. …”
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Business ethics 99/00
Publicado 1999Tabla de Contenidos: “…McCoy What's a Secretary to Do When the Boss Asks Her to Lie 114 (2) Rochelle Sharpe UNIT 3 Business and Society: Contemporary Ethical, Social, and Environmental Issues Overview 116 (50) A. …”
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The practice of market research : an introduction /
Publicado 2009Tabla de Contenidos: “…62 Defining the problem 64 The nature of the research enquiry 72 Units of analysis 79 The time dimension 81 Research designs 81 Chapter summary 93 Questions and exercises 94 References 94 Recommended reading 95 4 Writing the brief and the proposal 97 Introduction 97 Topics covered 97 Relationship to MRS Advanced Certificate Syllabus 98 Learning outcomes 98 Roles in the briefing and research design process 99 Preparing a research brief 101 Choosing a research supplier 108 Questioning a brief 109 Preparing a research proposal 109 Evaluating a proposal 125 Responding to a proposal 126 The client-researcher relationship 127 Chapter summary 127 Questions and exercises 128 References 129 Recommended reading 129 5 Doing secondary research 131 Introduction 131 Topics covered 131 Relationship to MRS Advanced Certificate Syllabus 131 Learning outcomes 132 Why bother with secondary research? 132 What is secondary research? …”
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