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Research methods for business students /
Publicado 2009Tabla de Contenidos: “…The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.…”
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Introduction to Research Methods : a practical guide for anyone undertaking a research project
Publicado 2010Tabla de Contenidos: “…Asking questions and probing for informationCompleting the interview; Summary; Further reading; 8 How to Conduct Focus Groups; The role of the moderator; Recording equipment; Choosing a venue; Recruiting your participants; Summary; Further reading; 9 How to Construct Questionnaires; Deciding which questionnaire to use; Wording and structure of questions; Length and ordering of questions; Piloting the questionnaire; Obtaining a high response; Summary; Further reading; 10 How to Carry Out Participant Observation; Places of study; Gaining access; Acting ethically. …”
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