Resultados de búsqueda - (talk OR task) is cheap~

Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business por CHEEK, P. (Author)

Decision making and problem solving strategies / por Adair, John Eric

Tabla de Contenidos: “…Implement and evaluate -- Sharing decisions with others. Your role as leader. Task need. Team maintenance need. Individual needs. …”

The Tanzania national agricultural policy : (final report).

A practical guide for policy analysis : the eightfold path to more effective problem solving / por Bardach, Eugene

Perspectives on Africa's integration and cooperation from the Organization of African Unity (OAU) to the African Union (AU) : " Old wine in a new bottle?" por Biswaro, Joram Mukama

Tabla de Contenidos: “…Theoretical overview Regionalism in global perspective The OAU : from a historical perspective OAU performance The genesis and implementation of the Sirte Declaration Period of transition from the OAU to AU : the road to Durban The AU and the task ahead The critical reflections : the Garden of Eden Conclusions and recommendations…”

Proposals that work : a guide for planning dissertations and grant proposals / por Locke, Lawrence F.

Kenny's outlines of criminal law/ por TURNER,J.W.C

Information literacy and information skills instruction : applying research to practice in the 21st century school library / por Thomas, Nancy Pickering

Tabla de Contenidos: “…Reference traditions : from "personal assistance" to instructional intervention The school library idea : from dream to reality The information search process : Kuhlthau's legacy Alternative frameworks for process instruction Evolving contexts for teaching and learning Diagnosing informational and instructional needs Building information competence : designing instruction for today's learners Creating effective inquiry-based educational tasks Evaluating library services and programs Attending to the social and emotional needs of today's learners…”

Project management, step by step : how to plan and manage a highly successful project por Newton, Richard

Tabla de Contenidos: “…Step 2 - Defining 'why' and 'what 17 Step 2.1: Complete the Project Definition 17 Step 2.2: Check your role 30 Step 2.3: Agree the Project Definition with your project customer 31 Key tips 33 3 Step 3: Create your Project Plan 35 Setting the scene 36 Introduction to the Project Plan and estimating 37 The Step-by-step guide. …”

Agribusiness management

Finland and national liberation in Southern Africa / por Soiri, Iina

Marketing management in the 21st Century / por Capon, Noel

Tabla de Contenidos: “…SECTION I: MARKETING AND THE FIRM Introduction to Marketing Management 1 (24) The Environmental Imperative 25 (28) The Externally Oriented Firm 53 (32) SECTION II: FUNDAMENTALS FOR STRATEGIC MARKETING Customers 85 (32) Competitions and Complementers 117 (30) SECTION III: THE TASKS OF MARKETING Determine and Recommend Which Markets to Address Identifying Opportunities for Creating Shareholder Value 147 (34) Identify and Target Market Segments Market Segmentation and Targeting 181 (22) Set Strategic Direction Market Strategy: The Integrator 203 (27) Competitive Market Strategies in Introduction and Growth 230 (25) Competitive Market Strategies in Maturity and Decline 255 (18) Managing Brands 273 (35) Design The Marketing Offer Managing the Product Line 308 (27) Developing New Products 335 (28) Integrated Marketing Communications 363 (37) Directing and Managing the Field Sales Effort 400 (27) Distribution Decisions 427 (30) Managing Services and Customer Service 457 (27) Managing Price and Value 484 (32) Secure Support From Other Functions Ensuring the Marketing Offer Is Implemented as Planned 516 (23) Monitor and Control Monitor and Control Execution and Performance 539 (21) SECTION IV: FUTURE DIRECTIONS Marketing and the Internet 560 (32) Postscript 592 (4) Appendix 596 (22) Glossary 618 (2) Publications Cited in the Text 620 (2) Brand/Company Index 622 (8) Subject Index 630…”

From plan to market : world development report 1996

Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers por Gamble, Stephen

Tabla de Contenidos: “…Acknowledgements About the author About the content About frame concepts Dedication Foreword References Prologue: a call to visual action about the author and this book First-hand knowledge of communication challenges and visual solution Presented from the perspective of a business person, not a designer about this book Main sections Brief contents Contents Preface Authors' acknowledgements Part 1 An introduction to marketing communications 1 The scope of marketing communications Aims and learning objectives Introduction Defining marketing communications The engaging role of marketing communications The tasks of marketing communications The marketing communications mix Marketing communications in context Marketing communications in a customer journey context Delivering consumer experiences Marketing communications in an international context Standardisation versus adaptation Global consumer culture theory The impact of social media in a global context Marketing communications in a technological context Big Data Data management platforms Programmatic technologies Mobile Consolidation and convergence Marketing communications in an ethical context Comment Key points Case: From running shops to serving customers: The Tesco turnaround story Review questions References 2 Communication: theory, interactivity and influencers Aims and learning objectives Introduction A linear model of communications Issues associated with the linear communication process The influencer model of communications The interactional model of communications Dialogue Relational approaches to communications Word-of-mouth communications Definition and motives Opinion leaders Opinion formers Developing brands with word-of-mouth communications Influencer marketing Amplification Visual communication Brands and the use of visual communication Adoption and diffusion Process of diffusion Key points Case: Gymshark Review questions References 3 Understanding buyer behaviour and improving engagement Aims and learning objectives Introduction Information processing Attention Perception Learning Attitudes Decision making Fear, uncertainty and perceived risk Decision-making processes Consumer purchase decision-making processes Organisational decision-making processes Social selling Ethics and decision making Involvement theory The influence of mobile technologies on buyer behaviour Usage Multitasking and layering media Attention levels Visual vocabulary Chat User-generated content Contemporary approaches to understanding buyer behaviour Hedonic consumption Tribal consumption Ethical consumption Behavioural economics Key points Case: How Aldi re-energised an existing advertising concept to reignite growth Review questions References 4 How does marketing communications work? …”