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    Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 /

    Publicado 2007
    Tabla de Contenidos: “…Dewey The marketing of library services to the marginalized Bharati Sen Marketing academic library resources and information services to international students Cuiying Mu Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students Lily Gao Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students Louisa McLam, Colin Storey & Teresa To Different strokes for different folks: strategies in promoting library services to international customers-A case study Grace Saw & Fei Yu Dealing with evidence based management: roles and dimensions of library services promotion Leonor Gaspar Pinto & Paula Ochoa The impact of health informatization on the organization and administration of medical libraries in China Li Zhang, Chunhua Yang & Guizhi Wang How to promote library services: academic libraries in India Preeti Mahajan & Rupak Chakravarty Library usage and readership enhancement: best practices to promote library services of CORD, NIRD Tella Rama Devi From Australia to China online: delivery of online library services to off-shore students in China Sharon Karasmanis Globalization and library management: practical ideas for effective strategic methods Antonia Arahova & Sarantos Kapidakis Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona Maria Gental Morral Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch The public library: environment for the formulation of risk indicators in the information society Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries Tong Zhang Beyond promotion-the destination library: the national library of Singapore case story Wee Pin Wan Librarians' professional values and perspectives in the era of the digital library Keqian Xu Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark Marian Koren The impact of globalization on library management and marketing Ronghui Su & Qingming Yang Developing future library leaders in the context of globalization with an analysis on cultural intelligence Xuemao Wang & Chang Su The library and cultural patterns in lending statistics Maja Coltura & Bart Vercruyssen Using the feedback loop to create a marketing campaign Jill Cousins Performance measurement of metadata management Leon Zhao Knowledge society of digital librarians' blogging information management Xiaowen Ding…”
    Libro
  6. 6

    E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

    Publicado 2007
    Tabla de Contenidos: “…486 (2) Objectives of knowledge management 488 (1) Implementing knowledge management 488 (2) Technologies for implementing knowledge management 490 (2) Risk management 492 (2) Case Study 10.2 Sharing knowledge at the BBC using Internet technologies 493 (1) Summary 494 (1) Exercises 494 (2) References 496 (1) Further reading 497 (1) Web links 497 (2) Analysis and design 499 (71) Learning outcomes / Management issues 499 (1) Links to other chapters 499 (1) Introduction 500 (1) Analysis for e-business 501 (1) Workflow management 501 (1) Process modelling 502 (9) Process mapping 503 (1) Task analysis and task decomposition 503 (2) Process dependencies 505 (6) Validating a new process model 511 (1) Data modelling 511 (2) Design for e-business 513 (2) Architectural design of e-business systems 513 (2) Focus on user-centred site design 515 (25) Use-case analysis 516 (6) Designing the information architecture 522 (5) Customer orientation 527 (2) Elements of site design 529 (6) Web accessibility 535 (3) Case Study 11.1 dabs.com refines its web store 538 (2) Focus on security design for e-business 540 (25) Managing computer viruses 542 (4) Controlling information service usage 546 (1) Monitoring of electronic communications 546 (5) E-mail management 551 (6) Hacking 557 (2) `Phishing' 559 (1) Denial-of-service attacks 560 (1) Secure e-commerce transactions 560 (1) Approaches to developing secure systems 561 (1) Current approaches to e-commerce security 562 (2) Reassuring the customer 564 (1) Case Study 11.2 Building an e-business fortress 564 (1) Summary 565 (1) Exercises 566 (1) References 567 (1) Further reading 568 (1) Web links 569 (1) Implementation and maintenance 570 (61) Learning outcomes / Management issues 570 (1) Links to other chapters 570 (1) Introduction 571 (1) Alternatives for acquiring e-business systems 572 (2) Development of web-based content and services 574 (1) Creating static web content 574 (1) Focus on HTML 575 (11) Focus on developing dynamic web content 586 (10) JavaScript 587 (3) VBScript 590 (1) Perl 591 (1) Active server pages (ASPs) 591 (1) .NET 591 (1) Common Gateway Interface (CGI) 591 (1) Other standards for dynamic content 592 (1) Tools for web-site development and testing 593 (3) Testing 596 (1) The testing process 596 (1) Testing environments 597 (1) Changeover 597 (2) Database creation and data migration 598 (1) Deployment planning 599 (1) Content management and maintenance 599 (6) Frequency and scope of content updating 599 (2) Maintenance process and responsibilities 601 (4) Focus on measuring and improving performance of e-business systems 605 (22) Principles of performance management and improvement 606 (1) Stage 1: Creating a performance management system 607 (2) Stage 2: Defining the performance metrics framework 609 (3) Stage 3: Tools and techniques for collecting metrics and summarizing results 612 (7) Budgeting 619 (3) Case Study 12.1 Learning from Amazon's culture of metrics 622 (5) Summary 627 (1) Exercises 628 (1) References 629 (1) Further reading 630 (1) Web links 630 (1) Glossary 631 (18) Index 649…”
    Libro