Resultados de búsqueda - (advatising OR advertising)
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- Advertising 45
- Marketing 27
- Promotion 10
- Public relations 9
- Communication in marketing 5
- Database marketing 5
- Sales promotion 5
- Global marketing 4
- Internet marketing 4
- Marketing communications 4
- Marketing--Management 4
- Advertising media planning 3
- Communication 3
- Consumer behavior 3
- Electronic commerce 3
- Export marketing 3
- Marketing Management 3
- Marketing research 3
- Mass media 3
- Advertising campaigns 2
- Advertising mnagement 2
- Business ethics 2
- Communication channel 2
- Economic analysis 2
- Economics 2
- Environment marketing 2
- Globalization 2
- Industrial marketing 2
- International business enterprises 2
- Legal ethics 2
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Advertising and promotion An intergrated marketing communications perspective
Publicado 2003Materias:Libro -
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Advertising management /
Publicado 2006Tabla de Contenidos: “…Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.…”
Enlace del recurso
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Advertising and promotion : an integrated marketing communications perspective /
Publicado 2004Materias: “…Advertising.…”
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Contemporary advertising /
Publicado 2002Tabla de Contenidos: “…Advertising perspectives The dimensions of advertising The economic, social, and regulatory aspects of advertising The scope of advertising: from local to global Crafting marketing and advertising strategies Marketing and consumer behavior: the foundations of advertising Market segmentation and the marketing mix: determinants of advertising strategy Research: gathering information for advertising planning Marketing and advertising planning: top-down, bottom-up, and IMC Planning media strategy: finding links to the market Integrating advertising with other elements of the communications mix Relationship building: direct marketing, personal selling, and sales promotion Relationship building: public relations, sponsorship, and corporate advertising Creating advertisements and commercials Creative strategy and the creative process Creative execution: art and copy Producing ads for print, electronic, and digital media Using advertising media Using print media Using electronic media: television and radio Using digital interactive media and direct mail Using out-of-home, exhibitive, and supplementary media…”
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Effective advertising : understanding when, how, and why advertising works
Publicado 2004Tabla de Contenidos: “…Part 1. Understanding advertising. Evaluating advertising Sweet, secret workings of advertising A general theory of firms' advertising Measures of advertising's effectiveness Research designs to assess advertising effectiveness Part 2. …”
Enlace del recurso
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Effective advertising : understanding when, how and why advertising works/
Publicado 2006Materias: “…Advertising…”
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